Cloud movie locker service UltraViolet will officially shut down on July 31, 2019. The Digital Entertainment Content Ecosystem (DECE) announced the closure late last night, and will begin informing users of the service's end throughout today (via Variety).

ultraviolet e1548885580801

Image via DECE/Variety

Between January 31 and July 31, 2019, users will be able to keep accessing their UltraViolet Library, purchase new movies, and redeem digital codes. After the shutdown date, all UltraViolet Libraries will automatically close, but the company has detailed a way that users will be able to continue accessing their content.

To do this, UltraViolet is advising users to log into their accounts and verify that they have another retailer linked to their UltraViolet Library, which will allow them to watch their movies and TV shows on another platform after July 31. Retailers include Fandango Now, VUDU, Kaleidescape, Paramount Movies, and Verizon Fios.

The company implores that users do not unlink or close their UltraViolet Library, because UltraViolet and other retailers will continue working together to "maximize your continued access to movies and TV shows" after the shutdown. The company says that "in the majority of cases," movies and TV shows will remain accessible at previously-linked retailers after July 31.

Users will also be able to continue to make online purchases and redeem digital codes, but these will only be available through other retailers and will not be added to an UltraViolet Library.

DECE president Wendy Aylsworth told Variety in an exclusive interview this week that the decision to discontinue Ultraviolet was a response to the evolution of the market for online entertainment. “The marketplace for collecting entertainment content was very small when Ultraviolet started,” she said. “It was siloed into walled gardens at the time.”

UltraViolet first launched in 2011 and allowed customers to redeem digital versions of films found in their physical Blu-ray packaging. As of today, UltraViolet has more than 30 million users who have stored more than 300 million movies and TV shows in their cloud libraries.

UltraViolet had support of every major Hollywood studio except Disney, and when Disney expanded Movies Anywhere to other retailers in late 2017, some companies associated with UltraViolet switched over to Movies Anywhere. In 2018, 20th Century Fox, Universal Pictures, and Lionsgate stopped distributing their new releases with UltraViolet support in favor of Movies Anywhere.

However, according to DECE president Wendy Aylsworth, the decision to end UltraViolet "doesn't really have anything to do with Movies Anywhere." Ultimately, the future of the entire DECE has yet to be decided, but VUDU vice president Scott Blanksteen ensured users that they will be able to continue to access VUDU as normal even after UltraViolet's shutdown, because VUDU "will not be impacted by the discontinuation of the UltraViolet platform."

Since its launch eight years ago, Apple never allowed direct iTunes support or sync with UltraViolet Libraries. When customers purchased Blu-rays or DVDs with digital codes, they would sometimes be given the option of choosing an iTunes-only digital code, or one from UltraViolet.

Top Rated Comments

QuarterSwede Avatar
68 months ago
This is why I still buy BluRays with digital codes we redeem in iTunes (if possible, usually is). Best of both worlds and if a service dies we still have the disc.
Score: 18 Votes (Like | Disagree)
Darmok N Jalad Avatar
68 months ago
This definitely shows the risks of ownership with streaming only options. Amazon Video now injects ads for their own content before you watch a movie/show. We’ve seen them do this even for content that we paid to rent or own. It all can change depending on licensing agreements and the costs of delivery. Even music streaming content comes and goes based on licensing and availability.
Score: 14 Votes (Like | Disagree)
Smearbrick Avatar
68 months ago
This is why I have no issue downloading the purchased movie files and stripping the DRM from them for my Plex server. Nothing lasts forever, as someone said. Definitely not in this case.
Score: 12 Votes (Like | Disagree)
dumastudetto Avatar
68 months ago
This is why I keep everything in iTunes. It's guaranteed to basically exist forever.
Score: 11 Votes (Like | Disagree)
oneMadRssn Avatar
68 months ago
This is why I keep everything in iTunes. It's guaranteed to basically exist forever.
No it's not. Tons of posts on this forum and on reddit about iTunes content going from 4k to HD to SD and back, disappearing and reappearing, confusion about special editions.
Score: 8 Votes (Like | Disagree)
Phatfishie Avatar
68 months ago
This is why I keep everything in iTunes. It's guaranteed to basically exist forever.
Unfortunately nothing is forever. Once great companies can fall from grace and vice versa.
Score: 6 Votes (Like | Disagree)

Popular Stories

apple tv 4k yellow bg feature

When to Expect a New Apple TV to Launch

Tuesday April 9, 2024 8:30 am PDT by
It has been nearly a year and a half since the current Apple TV was released, so the device is becoming due for a hardware upgrade. Below, we recap rumors about the next Apple TV, including potential features and launch timing. The current model is the third-generation Apple TV 4K, announced in October 2022. Key new features compared to the previous model from 2021 include a faster A15...
iPhone 16 Camera Lozenge 2 Colors

iPhone 16 Plus Rumored to Come in These 7 Colors

Wednesday April 10, 2024 3:52 am PDT by
Apple's iPhone 16 Plus may come in seven colors that either build upon the existing five colors in the standard iPhone 15 lineup or recast them in a new finish, based on a new rumor out of China. According to the Weibo-based leaker Fixed focus digital, Apple's upcoming larger 6.7-inch iPhone 16 Plus model will come in the following colors, compared to the colors currently available for the...
iPhone 16 Pro Sizes Feature

Alleged iPhone 16 Battery Details Show Smaller Capacity for One Model

Tuesday April 9, 2024 3:46 am PDT by
Apple's upcoming iPhone 16 lineup will feature bigger battery capacities compared to previous-generation models with the exception of the iPhone 16 Plus, which will have a smaller battery than its predecessor. That's according to the Chinese Weibo-based leaker OvO Baby Sauce OvO, a relatively new source of supply chain leaks with an as-yet unproven track record for accuracy. The iPhone 16 ...
apple silicon feature joeblue

Macs to Get AI-Focused M4 Chips Starting in Late 2024

Thursday April 11, 2024 10:10 am PDT by
Apple will begin updating its Mac lineup with M4 chips in late 2024, according to Bloomberg's Mark Gurman. The M4 chip will be focused on improving performance for artificial intelligence capabilities. Last year, Apple introduced the M3, M3 Pro, and M3 Max chips all at once in October, so it's possible we could see the M4 lineup come during the same time frame. Gurman says that the entire...
M3 iPad Feature 3

Apple Event for New iPads Still Considered 'Unlikely' Following Delays

Tuesday April 9, 2024 6:37 am PDT by
Apple is "unlikely" to hold an event to announce new iPad Pro and iPad Air models, according to sources cited by Taiwanese supply chain publication DigiTimes. Bloomberg's Mark Gurman already said Apple was not planning to hold an event for the new iPads, but he made this claim back in early March, before it was reported that the devices were postponed due to manufacturing delays. With the...
iOS 18 WWDC 24 Feature 2

iOS 18 May Feature All-New 'Safari Browsing Assistant'

Wednesday April 10, 2024 6:11 am PDT by
iOS 18 will apparently feature a new Safari browsing assistant, according to backend code on Apple's servers discovered by Nicolás Álvarez. MacRumors contributor Aaron Perris confirmed that the code exists, but not many details are known at this time. Álvarez said it seems like the browsing assistant will use iCloud Private Relay's infrastructure to send relevant data to Apple in a...