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Apple Shares Behind the Scenes Look at How New iPad Pro Videos Were Made

Apple today uploaded a new iPad Pro video called "A new way to go behind the scenes," which, as the title suggests, offers a behind the scenes look at some of the recent iPad Pro ads Apple has shared.

Apple's latest round of ads featured a series of tutorials and demonstrations on using the iPad Pro features, all of which were created using an iPad Pro. There was some skepticism that the iPad Pro could be used to make the content, which appears to be why Apple has uploaded this video.


Each of the ads were filmed, edited, animated, and designed on the iPad Pro. The Filmic Pro, app, for example, was used during the filming of the ads, though the iPad Pros were mounted using professional equipment.

Luma Fusion was used for editing purposes, Keynote was used for animation, and GarageBand was used for creating music.

The original videos were designed to offer up highlights on what can be done with an iPad Pro, focusing on taking notes, going paperless by scanning documents, hosting a podcast, designing a space with the Measure app, and creating a presentation in Keynote.



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20 weeks ago
There will be many here who will scoff "until this can do xxx it can't be a desktop replacement", and for certain tasks, this is certainly true. But ultimately you could have all the paraphernalia you could ever wish for and you'll still be hopeless if you don't know how to utilise what you have.

You can have the best photography equipment but somebody can take a better picture on an iPhone. You could have all the music gear in the world but your mix and tones would still sound terrible if you don't know what you're doing.

I really love this advert because ultimately, it holds true for one of the oldest sayings:

Rating: 10 Votes
20 weeks ago
I think this is how it was done

Rating: 9 Votes
20 weeks ago

The apps are 'intuadiv', versidul' and 'colaboradiv'. Jesus, American pronunciations just grate!

No more grating than a comment complaining about something so trivial ;)
Rating: 4 Votes
20 weeks ago
All that could have been done on a beautiful Samsung tablet or a Windows PC for $300—that can also run Overwatch.
Rating: 3 Votes
20 weeks ago

Look what a great computer the iPad Pro is!
- Said nobody ever.

It’s kind of an awkward sentence structure so you’re probably right.
Rating: 2 Votes
20 weeks ago
Too sad that apple uses LumaFusion to edit on the iPad and not iMovie. Its even sadder that they didn't yet ported FCPX to iOS. If LF can do it, why not FCPX?
Rating: 2 Votes
20 weeks ago

"The film that you're watching is about the film you just watched about the device that the film was made on that the film you're watching about the film you're watching was also made on about the device you're probably using to watch the film about the film about the device you're probably using to watch the film."

This
Rating: 1 Votes
20 weeks ago

All that could have been done on a beautiful Samsung tablet or a Windows PC for $300—that can also run Overwatch.


Yes, running Overwatch was number 2 or 3 on my list of requirements when buying a device for work.

But, anyway, sure, you can do a lot of stuff on cheap computers these days, which is great. It would suck if every aspiring creator had to spend thousands of dollars to get started. But if you want something really nice to work with, something fun and enjoyable - an iPad Pro is a great choice for a lot of workflows.
Rating: 1 Votes
20 weeks ago
this just goes to show how cumbersome things still are on the ipad. Sure, you can do a lot but this would be much faster&easier on a computer.
Rating: 1 Votes
20 weeks ago

Too sad that apple uses LumaFusion to edit on the iPad and not iMovie. Its even sadder that they didn't yet ported FCPX to iOS. If LF can do it, why not FCPX?


Perhaps Apple has wanted to watch certain markets (Pro audio and Pro video, specifically) grow organically before entering them, know that depending on the size of the user base, that releasing something akin to Logic Express/Lite or Final Cut Express/Lite for the iPad (Pro) could potentially stunt any possible growth in the market as users and developers would see Apple's entry as the defacto dominant player which would stifle competitors from even releasing new apps.

Possibly, the changes introduced in iOS 11 and 12 were necessary before Apple began development on iOS versions of Logic and/or Final Cut. I think we will know more when WWDC 2019 rolls around.
Rating: 1 Votes

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