Apple Shares Behind the Scenes Look at How New iPad Pro Videos Were Made

Apple today uploaded a new iPad Pro video called "A new way to go behind the scenes," which, as the title suggests, offers a behind the scenes look at some of the recent iPad Pro ads Apple has shared.

Apple's latest round of ads featured a series of tutorials and demonstrations on using the ‌iPad Pro‌ features, all of which were created using an ‌iPad Pro‌. There was some skepticism that the ‌iPad Pro‌ could be used to make the content, which appears to be why Apple has uploaded this video.


Each of the ads were filmed, edited, animated, and designed on the ‌iPad Pro‌. The Filmic Pro, app, for example, was used during the filming of the ads, though the iPad Pros were mounted using professional equipment.

Luma Fusion was used for editing purposes, Keynote was used for animation, and GarageBand was used for creating music.

The original videos were designed to offer up highlights on what can be done with an ‌iPad Pro‌, focusing on taking notes, going paperless by scanning documents, hosting a podcast, designing a space with the Measure app, and creating a presentation in Keynote.

Top Rated Comments

keysofanxiety Avatar
45 months ago
There will be many here who will scoff "until this can do xxx it can't be a desktop replacement", and for certain tasks, this is certainly true. But ultimately you could have all the paraphernalia you could ever wish for and you'll still be hopeless if you don't know how to utilise what you have.

You can have the best photography equipment but somebody can take a better picture on an iPhone. You could have all the music gear in the world but your mix and tones would still sound terrible if you don't know what you're doing.

I really love this advert because ultimately, it holds true for one of the oldest sayings:

Score: 10 Votes (Like | Disagree)
dannyyankou Avatar
45 months ago
I think this is how it was done

Score: 9 Votes (Like | Disagree)
CE3 Avatar
45 months ago
The apps are 'intuadiv', versidul' and 'colaboradiv'. Jesus, American pronunciations just grate!
No more grating than a comment complaining about something so trivial ;)
Score: 4 Votes (Like | Disagree)
Suttree Avatar
45 months ago
All that could have been done on a beautiful Samsung tablet or a Windows PC for $300—that can also run Overwatch.
Score: 3 Votes (Like | Disagree)
e1me5 Avatar
45 months ago
Too sad that apple uses LumaFusion to edit on the iPad and not iMovie. Its even sadder that they didn't yet ported FCPX to iOS. If LF can do it, why not FCPX?
Score: 2 Votes (Like | Disagree)
kruegdude Avatar
45 months ago
Look what a great computer the iPad Pro is!
- Said nobody ever.
It’s kind of an awkward sentence structure so you’re probably right.
Score: 2 Votes (Like | Disagree)

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