Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Shares Behind the Scenes Look at How New iPad Pro Videos Were Made
Apple today uploaded a new iPad Pro video called "A new way to go behind the scenes," which, as the title suggests, offers a behind the scenes look at some of the recent iPad Pro ads Apple has shared.
Apple's latest round of ads featured a series of tutorials and demonstrations on using the iPad Pro features, all of which were created using an iPad Pro. There was some skepticism that the iPad Pro could be used to make the content, which appears to be why Apple has uploaded this video.
Each of the ads were filmed, edited, animated, and designed on the iPad Pro. The Filmic Pro, app, for example, was used during the filming of the ads, though the iPad Pros were mounted using professional equipment.
Luma Fusion was used for editing purposes, Keynote was used for animation, and GarageBand was used for creating music.
The original videos were designed to offer up highlights on what can be done with an iPad Pro, focusing on taking notes, going paperless by scanning documents, hosting a podcast, designing a space with the Measure app, and creating a presentation in Keynote.
Apple's latest round of ads featured a series of tutorials and demonstrations on using the iPad Pro features, all of which were created using an iPad Pro. There was some skepticism that the iPad Pro could be used to make the content, which appears to be why Apple has uploaded this video.
Each of the ads were filmed, edited, animated, and designed on the iPad Pro. The Filmic Pro, app, for example, was used during the filming of the ads, though the iPad Pros were mounted using professional equipment.
Luma Fusion was used for editing purposes, Keynote was used for animation, and GarageBand was used for creating music.
The original videos were designed to offer up highlights on what can be done with an iPad Pro, focusing on taking notes, going paperless by scanning documents, hosting a podcast, designing a space with the Measure app, and creating a presentation in Keynote.
[ 37 comments ]
Top Rated Comments
(View all)
11 weeks ago
There will be many here who will scoff "until this can do xxx it can't be a desktop replacement", and for certain tasks, this is certainly true. But ultimately you could have all the paraphernalia you could ever wish for and you'll still be hopeless if you don't know how to utilise what you have.
You can have the best photography equipment but somebody can take a better picture on an iPhone. You could have all the music gear in the world but your mix and tones would still sound terrible if you don't know what you're doing.
I really love this advert because ultimately, it holds true for one of the oldest sayings:
You can have the best photography equipment but somebody can take a better picture on an iPhone. You could have all the music gear in the world but your mix and tones would still sound terrible if you don't know what you're doing.
I really love this advert because ultimately, it holds true for one of the oldest sayings:
11 weeks ago
The apps are 'intuadiv', versidul' and 'colaboradiv'. Jesus, American pronunciations just grate!
No more grating than a comment complaining about something so trivial ;)
11 weeks ago
All that could have been done on a beautiful Samsung tablet or a Windows PC for $300—that can also run Overwatch.
11 weeks ago
Look what a great computer the iPad Pro is!
- Said nobody ever.
11 weeks ago
Too sad that apple uses LumaFusion to edit on the iPad and not iMovie. Its even sadder that they didn't yet ported FCPX to iOS. If LF can do it, why not FCPX?
11 weeks ago
"The film that you're watching is about the film you just watched about the device that the film was made on that the film you're watching about the film you're watching was also made on about the device you're probably using to watch the film about the film about the device you're probably using to watch the film."
This
11 weeks ago
All that could have been done on a beautiful Samsung tablet or a Windows PC for $300—that can also run Overwatch.
Yes, running Overwatch was number 2 or 3 on my list of requirements when buying a device for work.
But, anyway, sure, you can do a lot of stuff on cheap computers these days, which is great. It would suck if every aspiring creator had to spend thousands of dollars to get started. But if you want something really nice to work with, something fun and enjoyable - an iPad Pro is a great choice for a lot of workflows.
11 weeks ago
this just goes to show how cumbersome things still are on the ipad. Sure, you can do a lot but this would be much faster&easier on a computer.
11 weeks ago
Too sad that apple uses LumaFusion to edit on the iPad and not iMovie. Its even sadder that they didn't yet ported FCPX to iOS. If LF can do it, why not FCPX?
Perhaps Apple has wanted to watch certain markets (Pro audio and Pro video, specifically) grow organically before entering them, know that depending on the size of the user base, that releasing something akin to Logic Express/Lite or Final Cut Express/Lite for the iPad (Pro) could potentially stunt any possible growth in the market as users and developers would see Apple's entry as the defacto dominant player which would stifle competitors from even releasing new apps.
Possibly, the changes introduced in iOS 11 and 12 were necessary before Apple began development on iOS versions of Logic and/or Final Cut. I think we will know more when WWDC 2019 rolls around.
[ Read All Comments ]
Cozy, a company that has a variety of clever solutions for managing Apple accessories, recently released its latest product, a whimsical "Drink Different" ice cube tray that makes ice shaped...
Apple has expanded mobile phone billing to additional countries and carriers, according to an updated support document on its website.
As of this week, the feature is now supported by...
Facebook harvested the email contacts of 1.5 million users without their knowledge or consent and used the data to build a web of their social connections, it emerged today. Business Insider reports...
Ahead of the annual New York International Auto Show, several automakers have announced new vehicles with first-time support for CarPlay, including the 2020 Toyota Highlander, 2020 Nissan Versa, and...
Amazon Echo devices have been able to use Alexa-based voice commands to control Apple Music since December, but the feature has been limited to Amazon's own devices until today.
Sonos One...
Apple today released a new update for Safari Technology Preview, the experimental browser Apple first introduced three years ago in March 2016. Apple designed the Safari Technology Preview to test...
Apple Pay is now available as a payment option in the Uber Eats food delivery app for the first time, allowing users who make food orders to pay with a credit or debit card stored in the Wallet app.
...
Sleep tracking has become a popular activity for many people, since the practice can result in major benefits to your daily wellbeing, restfulness, stress levels, and mental health. There are many...
