Apple Shares Behind the Scenes Look at How New iPad Pro Videos Were Made

Apple today uploaded a new iPad Pro video called "A new way to go behind the scenes," which, as the title suggests, offers a behind the scenes look at some of the recent iPad Pro ads Apple has shared.

Apple's latest round of ads featured a series of tutorials and demonstrations on using the ‌iPad Pro‌ features, all of which were created using an ‌iPad Pro‌. There was some skepticism that the ‌iPad Pro‌ could be used to make the content, which appears to be why Apple has uploaded this video.


Each of the ads were filmed, edited, animated, and designed on the ‌iPad Pro‌. The Filmic Pro, app, for example, was used during the filming of the ads, though the iPad Pros were mounted using professional equipment.

Luma Fusion was used for editing purposes, Keynote was used for animation, and GarageBand was used for creating music.

The original videos were designed to offer up highlights on what can be done with an ‌iPad Pro‌, focusing on taking notes, going paperless by scanning documents, hosting a podcast, designing a space with the Measure app, and creating a presentation in Keynote.

Top Rated Comments

keysofanxiety Avatar
36 months ago
There will be many here who will scoff "until this can do xxx it can't be a desktop replacement", and for certain tasks, this is certainly true. But ultimately you could have all the paraphernalia you could ever wish for and you'll still be hopeless if you don't know how to utilise what you have.

You can have the best photography equipment but somebody can take a better picture on an iPhone. You could have all the music gear in the world but your mix and tones would still sound terrible if you don't know what you're doing.

I really love this advert because ultimately, it holds true for one of the oldest sayings:

Score: 10 Votes (Like | Disagree)
dannyyankou Avatar
36 months ago
I think this is how it was done

Score: 9 Votes (Like | Disagree)
CE3 Avatar
36 months ago
The apps are 'intuadiv', versidul' and 'colaboradiv'. Jesus, American pronunciations just grate!
No more grating than a comment complaining about something so trivial ;)
Score: 4 Votes (Like | Disagree)
Suttree Avatar
36 months ago
All that could have been done on a beautiful Samsung tablet or a Windows PC for $300—that can also run Overwatch.
Score: 3 Votes (Like | Disagree)
e1me5 Avatar
36 months ago
Too sad that apple uses LumaFusion to edit on the iPad and not iMovie. Its even sadder that they didn't yet ported FCPX to iOS. If LF can do it, why not FCPX?
Score: 2 Votes (Like | Disagree)
kruegdude Avatar
36 months ago
Look what a great computer the iPad Pro is!
- Said nobody ever.
It’s kind of an awkward sentence structure so you’re probably right.
Score: 2 Votes (Like | Disagree)

Top Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
affinity designer contour tool

Serif Updates Affinity Photo, Designer, and Publisher With New Tools and Functions

Thursday February 4, 2021 1:58 am PST by
Serif today announced across-the-board updates for its popular suite of Affinity creative apps, including Affinity Photo, Affinity Designer, and the Apple award-winning Affinity Publisher for Mac, all of which were among the first professional creative suites to be optimized for Apple's new M1 chip. "After another year which saw record numbers of people switching to Affinity, it's exciting to...
maxresdefault

Craig Federighi and Greg Joswiak Discuss iPadOS 15, macOS Monterey, Privacy, Shortcuts on Mac, and More

Saturday June 12, 2021 6:12 am PDT by
As is tradition, Apple executives Craig Federighi and Greg Joswiak joined Daring Fireball's John Gruber in an episode of The Talk Show to discuss several announcements that Apple made over this weeks WWDC, including iPadOS 15, macOS Monterey, and a large focus around privacy. Federighi kicks off the conversation discussing the common architecture, now thanks to Apple silicon, across all of...
M1X MBP Feature

Leaker: Upcoming MacBook Pro to See Price Hike Over Current Model, Equal Performance Across 14 and 16-Inch Sizes

Tuesday August 24, 2021 5:28 am PDT by
The upcoming 14-inch MacBook Pro is set to be more expensive than the current 13-inch MacBook Pro and both the 14 and 16-inch models will offer the same performance, according to the leaker known as "Dylandkt." The leaker shared the information on Twitter, explaining that both of the upcoming MacBook Pro models, expected to come in 14 and 16-inch sizes, will feature the same performance due...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
YouTube Picture in Picture Feature

YouTube Premium Subscribers Can Now Use iOS Picture-in-Picture: Here's How

Wednesday August 25, 2021 3:55 am PDT by
Google has rolled out picture-in-picture support as an "experimental" feature for YouTube premium subscribers, allowing them to watch video in a small window when the app is closed. If you're a premium YouTube subscriber looking to try out picture-in-picture, follow these steps: Launch a web browser and sign into your YouTube account at YouTube.com. Navigate to www.youtube.com/new. Scroll...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
twitterqrcode

Twitter Introduces QR Codes for Sharing and Following Accounts

Wednesday November 16, 2016 4:13 pm PST by
Twitter today introduced Snapchat-style QR codes, which are designed to make it easier to find and follow friends on the social network. Each Twitter QR code is unique to an individual Twitter user, so when scanned, it'll bring up the person's account. To access your Twitter QR code, you'll need the official Twitter app for iOS. In the app, go to your profile, tap on the gear icon, and select...
macOS Monterey on MBP Feature

Apple Seeds Sixth Beta of macOS Monterey to Developers

Monday August 30, 2021 1:11 pm PDT by
Apple today seeded the sixth developer beta of macOS Monterey, the newest version of the macOS operating system. The sixth beta comes three weeks after Apple released the fifth macOS Monterey beta. Registered developers can download the beta through the Apple Developer Center and once the appropriate profile is installed, betas will be available through the Software Update mechanism in...