Apple Hosts NHL Commissioner Gary Bettman, All-Stars Connor McDavid and Auston Matthews, and Stanley Cup

National Hockey League commissioner Gary Bettman, and star players Connor McDavid of the Edmonton Oilers and Auston Matthews of the Toronto Maple Leafs, sat down with Apple's marketing chief Phil Schiller on Thursday to discuss how technology is improving the game of hockey for players, coaches, and fans.

nhl apple

From left to right: Schiller, Bettman, Matthews, McDavid

The discussion took place at the Town Hall auditorium at Apple's Infinite Loop campus in Cupertino, California, less than 10 miles from the SAP Center arena in San Jose, where the 2019 NHL All-Star Game was played this weekend.

One way the NHL has incorporated technology is by making iPad Pros available behind the bench, providing real-time video footage that helps players make shift-by-shift adjustments during games, and gives coaches a better idea of when to challenge a referee's offside or goaltender interference call.

"We love the collaboration that we have with Apple," said Bettman. "It has helped transform the game without changing the game itself."

"The game has never been as fast as it is," said McDavid. "You get out there, and these guys are flying around. We have two refs that are looking to call penalties, we have two linesmen, and it's not enough. You can't bring more refs. So what are you going to do? You've got to turn to technology."

"I usually use it to prove to Hitch that it wasn't my fault," quipped McDavid, referring to Oilers coach Ken Hitchcock. The comment drew laughs from the audience of about 300 or so Apple employees, according to NHL.com.

Matthews said he and the Leafs coaching staff use the iPads to study the face-off tendencies of opposing players.

Earlier this month, the NHL announced that teams will soon have access to a new Coaching Insights App for iPad developed by the NHL, Apple, and SAP. The app will provide 35 player stats and 30 team stats in real time, such as time on ice, face-off percentages, shot attempts, and chances for and against.

nhlipadapp
"Our collaboration with Apple and things like the Coaching Insight, which we do with SAP and their cloud platforms, are all designed to make it better for the players, make it better for the coaches and most importantly make it better for the fans," said Bettman. "So we're grateful for all we do together."

The app is expected to be available at some point after the All-Star Game break.

In related news, the NHL brought the Stanley Cup to Apple Park on Wednesday, providing Apple employees with an opportunity to take a photo with the iconic trophy at the company's new headquarters.

stanley cup apple park
Hat tip to Gary Ng at the blog iPhone in Canada.

Tag: NHL

Top Rated Comments

Tumbleweed666 Avatar
26 months ago
Won't the hockey authorities be annoyed someone planted a tree in their cup?
Score: 13 Votes (Like | Disagree)
laudern Avatar
26 months ago
Now that Apple are the hosts of the Stanley Cup a few changes will be made.

Below are the following changes

- only one goal. Having goals at both ends is excessive.
- the puck will now be thinner and weigh less.
- all players, no matter what team will be required to wear the same uniform. Preferably a solid colour.
- if a spectator wishes to cancel their ticket but did not purchase Applecare during the purchase of said ticket, there will be a $300 cancellation fee.
Score: 13 Votes (Like | Disagree)
Vjosullivan Avatar
26 months ago
----- -----
Score: 7 Votes (Like | Disagree)
LordVic Avatar
26 months ago

Won't the hockey authorities be annoyed someone planted a tree in their cup?

you would be quite shocked to hear the stories about where that cup has been, and what has been put inside it.
Score: 6 Votes (Like | Disagree)
tridley68 Avatar
26 months ago

That looks like the 12.9” iPad Pro that was recently released(?)

I do believe you are correct that is is a 12.9 i pad pro i can tell by the bend.
Score: 4 Votes (Like | Disagree)
az431 Avatar
26 months ago

OMG! Get back to work Apple! Mind your own business, get back to the spaceship and make Itunes work again!!! While you're at it, put some frigging ports on the Mac Mini!!!!!

There's always that one person that finds the negative in everything.
Score: 3 Votes (Like | Disagree)

Top Stories

lg wing

LG Considering Exit From Smartphone Business, Halts LCD Production for iPhone

Wednesday January 20, 2021 5:38 am PST by
LG is considering exiting the smartphone business entirely amid declining shipments and accrued losses of $4.5 billion over the past five years (via The Korea Herald). LG CEO Kwon Bong-Seok cautioned staff earlier today that the company is re-evaluating its presence in the smartphone industry: Since the competition in the global market for mobile devices is getting fiercer, it is about...
google maps detailed street level e1611052089473

Google Maps Gains Enhanced Street-Level Detail in Four Major Cities

Tuesday January 19, 2021 2:34 am PST by
Google Maps has quietly been updated to include significantly more detailed street-level information in a handful of key cities around the world. Upon zooming in, Google's maps for Central London, Tokyo, San Francisco, and New York now benefit from shapes and widths that match the scale of roads more accurately. Meanwhile, enhanced graphical representations of sidewalks, crosswalks,...
2019 mac pro side and front

Tim Cook Gifted Donald Trump 'First' 2019 Mac Pro

Wednesday January 20, 2021 5:45 pm PST by
Apple CEO Tim Cook gifted former United States President Donald Trump with the first 2019 Mac Pro that came off of the assembly line in Austin, Texas, according to a financial disclosure report that was released today (via The Verge). "Mac Pro Computer, the first created at the Flex Factory in Austin, Texas," reads the entry, which values the machine at $5,999, the base price for a Mac Pro....
airpods max sim ejector

AirPods Max Headband Removable With Just a SIM Ejector Tool, Hinting at Interchangeable Headbands

Tuesday January 19, 2021 8:25 am PST by
It is possible to remove the headband of AirPods Max with just a standard SIM card ejector tool, hinting at the possibility of interchanging headbands to achieve a different colorway. Image via Prelook In December, MacRumors revealed the large variety of AirPods Max ear cushion color combinations when it became clear that they were magnetically attatched and available for sale separately....
iphone 5s black slate

Images of Unreleased iPhone 5s in Black and Slate Shared Online

Sunday January 17, 2021 9:47 am PST by
Twitter user @DongleBookPro has today shared images of a prototype iPhone 5s in an unreleased Black and Slate color. The iPhone 5s was launched in September 2013. The device featured Touch ID, a 64-bit processor, and a True Tone LED flash for the first time. Other new features included a five-element lens with an f/2.2 aperture, a 15 percent larger camera sensor, Burst Mode, and Slo-Mo...
iphone 12 vs iphone 12 mini

Apple Shifting Some Production From iPhone 12 mini to iPhone 12 Pro to Meet Demand

Wednesday January 20, 2021 8:12 am PST by
Apple has reportedly cut production of the iPhone 12 mini by two million units to create more manufacturing capacity for the iPhone 12 Pro, according to a new Morgan Stanley investment note seen by PED30. Apple is believed to have made the switch for the first quarter of 2021 in an effort to combat continuing lead times for the more popular iPhone 12 Pro. iPhone 12 Pro lead times remain ...
Apple VR Feature

Bloomberg: Apple's First AR/VR Headset 'Pricey, Niche Precursor' to More Ambitious AR Glasses and Could Launch Next Year

Thursday January 21, 2021 3:27 am PST by
Apple's first virtual reality headset will be a "pricey, niche precursor" to a more ambitious augmented reality product, according to a new report from Bloomberg's Mark Gurman. As a mostly virtual reality device, it will display an all-encompassing 3-D digital environment for gaming, watching video and communicating. AR functionality, the ability to overlay images and information over a view...
shot on iphone 12 apple

Apple Highlights Photos Shot by iPhone 12 Users: Portraits, Cityscapes, and More

Tuesday January 19, 2021 6:05 am PST by
Apple today shared a gallery of photos shot by customers using the iPhone 12 mini, iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max, with scenes including cityscapes, landscapes, portraits of people, and more at day and night. Shot on iPhone 12 Pro Max by "NKCHU" in China (top) and shot on iPhone 12 Pro Max by Rohit Vohra in India (bottom) iPhone 12 mini and iPhone 12 models have a dual camera ...
Apple and Hyundai feature

Apple Car Production Again Linked to Kia Motor's US Plant in Georgia

Tuesday January 19, 2021 4:19 am PST by
Hyundai intends to transition the company's Apple Car involvement to its Kia brand as part of an internal arrangement that could see production move to the U.S., according to a new report today. On Sunday, Korea IT News reported that Apple and Hyundai are seeking a partnership agreement for the upcoming Apple Car by March, and that the electric vehicles could be made at a Georgia factory...
iPhone 13 Notch Feature

iPhone 13 Rumored to Feature Smaller Notch, Pro Model Cameras to Use Larger Image Sensor

Thursday January 21, 2021 1:38 am PST by
Apple's iPhone 13 series will feature a redesigned Face ID system that will allow for a smaller notch at the top of the screen, according to a new report today. The rumor comes via hit-and-miss Taiwanese industry publication DigiTimes, whose supply chain sources also claim that the ultra wide-angle lens in Apple's next-generation iPhones is due for an upgrade. The next-generation iPhones'...