Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
First-Generation iPod Shuffle Turns 14 Today
At the Expo, Jobs called the iPod shuffle "smaller and lighter than a pack of gum," and touted the device's low-end 512MB model, which ran for $99 in the United States and could hold up to 120 songs (the 1GB version cost $149). "With most flash-memory music players users must use tiny displays and complicated controls to find their music; with iPod shuffle you just relax and it serves up new combinations of your music every time you listen," Jobs said.
Like previous iPods, iPod shuffle connected to a user's iTunes account to sync downloaded music onto the media player. The iPod shuffle also supported AutoFill, which automatically selected the perfect number of songs to fill out the iPod shuffle from iTunes. Besides randomly playing music on shuffle, users could also flip a switch on the back of the device to play music in order.
The iPod shuffle also doubled as a portable USB flash drive that users could store personal files on to exchange between computers. In the original press release, Apple mentioned that the iPod shuffle was the latest member of the iPod family, which at the time included the fourth generation iPod, iPod mini, iPod U2 Special Edition, and iPod photo.
Apple also sold accessories at the launch of the iPod shuffle, like an armband that turned the device into an athletic accessory, a sport case that came with a neck strap, a dock, and a USB power adapter. There was even a battery pack that extended the iPod shuffle's life from 12 hours to 20 additional hours. Every iPod shuffle came with an included lanyard so users could wear the small device around their neck.
iPod shuffle was a notable release for the iPod lineup because of its huge departure from the typical iPod feature set. Besides a display, it lacked a scroll wheel, ability to manage playlists, and typical iPod features like games, address book contacts, calendar, alarm, and other software mainstays of the iPods before the shuffle.
The only buttons on the front of the iPod shuffle were for Play/Pause, Next Song/Fast Forward, Previous Song/Reverse, and volume rockers. The back held a battery level indicator light, and the three-way switch that turned the device off or alternated between randomly playing music or playing it in order. The bottom of the iPod shuffle had a removable cap where the USB plug was hidden.
Apple eventually updated the iPod shuffle throughout numerous generations. The second generation debuted on September 12, 2006, coming in at half the size of the original model and with a built-in belt clip.
The third generation iPod shuffle launched on March 11, 2009, which returned to the long, rectangular design of the original device but introduced a brushed aluminum frame and VoiceOver features. This model completely lacked playback and volume controls on the device itself, and resigned these controls to the included EarBuds.
The fourth generation of iPod shuffle came out on September 1, 2010, again returning to a previous design by mimicking the square body of the second generation, while offering a bevy of colors for customers to choose from. This was ultimately the last generation of iPod shuffle to release from Apple, and the line is now dead.
As of July 27, 2017, Apple discontinued the iPod shuffle family by removing it from the company website and online store. At that time, the iPod shuffle had been on the market for twelve and a half years. Apple also discontinued the iPod nano on the same day, leaving the iPod touch as the only remaining device in the iPod lineup.