During the month of November, its first month of availability, the iPhone XR accounted for an estimated 32 percent of U.S. iPhone sales, according to new sales data shared today by Consumer Intelligence Research Partners.
Comparatively, the iPhone XS and XS Max, Apple's more expensive iPhones, were responsible for 35 percent of sales combined.
The iPhone XR sold similarly to the iPhone X during its first month of availability in November 2017, but it did not match sales of the iPhone 8 and iPhone 8 Plus, which were at 39 percent in November even after two months of availability.
CIRP's data was gathered from a survey of 165 Apple customers in the United States, which is not a large sample size, but it gives some insight into iPhone XR sales compared to sales of past devices because of the historical data CIRP has available from similar past surveys.
Comparatively, the iPhone XS and XS Max, Apple's more expensive iPhones, were responsible for 35 percent of sales combined.
The iPhone XR sold similarly to the iPhone X during its first month of availability in November 2017, but it did not match sales of the iPhone 8 and iPhone 8 Plus, which were at 39 percent in November even after two months of availability.
Based on the initial sales, iPhone XR took the same share of iPhone sales as earlier models in their first month on the market," said Josh Lowitz, CIRP Partner and CoFounder. "Of course, comparisons are difficult, because of how Apple sequenced new model launches in the past two years. Last year, Apple launched the evolutionary iPhone 8 and 8 Plus first."According to CIRP, 82 percent of new iPhone buyers in November upgraded from an iPhone, while 16 percent upgraded from an Android phone. In November 2017, when the iPhone X launched, 86 percent upgraded from an iPhone while 11 percent upgraded from an Android device, suggesting the XR drew more switchers than the X did in the prior year.
"This year, Apple launched the more expensive models earlier, presumably trying to catch early demand from the most loyal customers. The 32% share of iPhone sales for the XR model compares favorably to the 30% share for iPhone X in the similar timeframe last year, but lags the combined share of iPhone 8 and 8 Plus during that period last year. Then, the similarly-priced models accounted for 39% of units, and after they had been available for a month before the iPhone X was released."
CIRP's data was gathered from a survey of 165 Apple customers in the United States, which is not a large sample size, but it gives some insight into iPhone XR sales compared to sales of past devices because of the historical data CIRP has available from similar past surveys.
Related Roundup: iPhone XR
Buyer's Guide: iPhone XR (Buy Now)
108 comments
Amidst increasing hype about foldable displays, Xiaomi has revealed that it is also working on its own flexible phone.
The Chinese mobile maker broke the news with a teaser video posted on...
Apple CEO Tim Cook is at the World Economic Forum in Davos, Switzerland this week, meeting with world leaders, mingling with other CEOs of major companies, attending dinners, and doing interviews.
...
The U.S. Patent and Trademark Office earlier this month approved for publication a trademark application from Apple for the term "iPod touch" that would extend protection to cover...
Honor, a smartphone brand owned by Huawei, today unveiled its newest device, the Honor View 20. The device launched at an event in Paris, and several tech publications were able to go hands-on with...
A U.K.-based non-profit organization, CDP, recently asked major companies to provide reports on their environmental impact with details on the risks and opportunities that climate change might...
Apple is hosting a "Shot on iPhone" photography challenge, and is asking iPhone users to submit outstanding photographs that were captured on an iPhone.
Entries are being collected...
Apple will today release iOS 12.1.3, the fifth update to the iOS 12 operating system since its September launch. iOS 12.1.3 is a minor update that follows iOS 12.1.2 (iPhone only), released back in...
DxOMark today published the results of its "Selfie scores" test, which gauged the performance of the front-facing cameras for 12 modern smartphones. Apple's iPhone XS Max sits at fourth...
