Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple to Wait Until at Least 2020 to Release 5G iPhones
According to Bloomberg's sources, Apple is planning to delay its support for the next generation of high-speed mobile services coming in 2019, just as it did for previous generations.
As with 3G and 4G, the two previous generations of mobile technology, Apple will wait as long as a year after the initial deployment of the new networks before its main product gets the capability to access them, said the people, who asked not to be identified discussing the company's plans.According to Bloomberg, Apple delayed support for previous mobile network upgrades because it accurately predicted that the first versions of rival smartphones would suffer from problems like poor coverage.
However, 5G advocates argue that delaying support for the upcoming network upgrade is a bigger risk for Apple, since it represents a much bigger speed boost over previous generations, making the leap from 4G to 5G significant enough to become a major selling point for new devices.
5G advocates believe the danger for Apple is that it will be left behind by rivals like Samsung, who could exploit the delay and attract more consumers to its Galaxy smartphones, which are expected to support 5G networks next year. Likewise, Chinese mobile makers Oppo and Huawei have also signaled that they plan to offer 5G phones.
Bloomberg suggests that Apple's decision to wait another year before supporting 5G could be related to the company's feud with Qualcomm, a leader in 5G-enabled chips, and it's partnership instead with Intel, which won't have 5G chips ready in time for 2019 phones.
Rumors late last year suggested Intel and Apple were already working on 5G chip technology for future iPhone devices. Intel is said to have thousands of people working on 5G tech to catch up with Qualcomm and win Apple's 5G modem contract.
Huawei and Samsung have the manufacturing infrastructure to build 5G modems, but Apple is said to be unlikely to use chips from its smartphone rivals, who could struggle to produce adequate supplies for the iPhone's huge volumes anyway.
Whatever the reason behind the delay, some analysts believe Apple's decision could have an impact on its iPhone customer base.
"Apple has always been a laggard in cellular technology," said Mark Hung, an analyst at Gartner who spoke to Bloomberg. "They weren't impacted in the past, but 5G is going to be much easier to market. But if they wait beyond 2020, then I think they'll be impacted."