Micro Center retail stores are offering an impressive $200 off new MacBook Air models, including custom configurations, starting today. This is by far the best deal we've seen on the new MacBook Air just released this Wednesday.
A new base model MacBook Air with a 1.6GHz dual-core Intel Core i5 processor, 8GB of RAM, 128GB of SSD storage, and Intel UHD Graphics 617 is available for $999, down from Apple's regular price of $1,199. An upgraded model with 256GB of storage is available for $1,199, down from $1,399 regularly.
Micro Center says the deal is available at its retail stores only and not online, although an order can also be reserved online for in-store pickup. The official Apple Authorized Reseller has 25 locations across the United States, many of which appear to be open on Friday, Saturday, and Sunday.
Micro Center says the deal is limited to one per household, and supplies are likely extremely limited, so we recommend calling ahead if you are planning on visiting one of their stores. There's no indication when the sale ends, so act fast.
Amazon this week has brought back notable discounts on the M4 iPad Air, with a trio of markdowns on the tablet. This includes both 11-inch and 13-inch models of the brand new 2026 M4 iPad Air.
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Specifically, the 128GB Wi-Fi...
Best Buy is still hosting its big Back to School sale this week, with notable markdowns on Apple devices, TVs, headphones, monitors, and much more. This event is set to last for the rest of this week, and you don't need to be a My Best Buy Plus or Total member to see the deals.
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Amazon today has a few deals on the Apple Watch Ultra 3, providing $99 discounts on select models. We did track these models at $149 off during Prime Day this year, but those discounts are long gone and Amazon's prices today are still solid second-best options for anyone who missed those sales in June.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link...
Last I read was retailers don't earn any money on Apple devices. What they earn money on is the accessories people also buy when they buy one of the Apple devices.
Which feeds further into my point.
Price anchor high so sale prices can be immediately offered to get people buying units and, to your point, accessories.
Apple is a straight up nickel and dime operation these days. Dongles, accessories, cases...remove included things and make people buy them standalone now.
Finally MacRumors is actually reporting on MicroCenter, which I’ve been urging for years. They have excellent prices and customer service.
This is not the first time, I remember them having an article about deals on the iMac Pro just after Apple released them, $1000 off. (IIRC)
You can find the link down below.
iMac Pro is $1,000 Off at Micro Center Stores, Now $3,999 While Supplies Last ('https://www.macrumors.com/2018/01/13/imac-pro-3999-at-micro-center-stores/')
Maybe this is why the retail prices keep going up and up.. Apple perhaps just wants to price anchor higher so that retailers can offer "SALE!" prices straight away
