Micro Center retail stores are offering an impressive $200 off new MacBook Air models, including custom configurations, starting today. This is by far the best deal we've seen on the new MacBook Air just released this Wednesday.
A new base model MacBook Air with a 1.6GHz dual-core Intel Core i5 processor, 8GB of RAM, 128GB of SSD storage, and Intel UHD Graphics 617 is available for $999, down from Apple's regular price of $1,199. An upgraded model with 256GB of storage is available for $1,199, down from $1,399 regularly.
Micro Center says the deal is available at its retail stores only and not online, although an order can also be reserved online for in-store pickup. The official Apple Authorized Reseller has 25 locations across the United States, many of which appear to be open on Friday, Saturday, and Sunday.
Micro Center says the deal is limited to one per household, and supplies are likely extremely limited, so we recommend calling ahead if you are planning on visiting one of their stores. There's no indication when the sale ends, so act fast.
Amazon has introduced the first cash discounts on Apple's brand new Mac mini, with discounts including two of the M6 models as well as the M5 Pro model. All of these deals are pre-order discounts on the 2026 Mac mini, which officially launches on September 22.
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Amazon and Best Buy this week have multiple discounts on the M4 iPad Air, providing up to $149 off these 2026 models. These are the best prices we've seen in the wake of Apple's summer price hikes.
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You'll find savings on both...
Amazon today has introduced a big discount on the Apple Studio Display with Nano-Texture Glass and Tilt-Adjustable Stand, available for $1,684.88 with an on-page coupon, down from $1,899.00. This is the first time in nearly three months we've seen any notable discounts on the 2026 Studio Display lineup.
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Last I read was retailers don't earn any money on Apple devices. What they earn money on is the accessories people also buy when they buy one of the Apple devices.
Which feeds further into my point.
Price anchor high so sale prices can be immediately offered to get people buying units and, to your point, accessories.
Apple is a straight up nickel and dime operation these days. Dongles, accessories, cases...remove included things and make people buy them standalone now.
Finally MacRumors is actually reporting on MicroCenter, which I’ve been urging for years. They have excellent prices and customer service.
This is not the first time, I remember them having an article about deals on the iMac Pro just after Apple released them, $1000 off. (IIRC)
You can find the link down below.
iMac Pro is $1,000 Off at Micro Center Stores, Now $3,999 While Supplies Last ('https://www.macrumors.com/2018/01/13/imac-pro-3999-at-micro-center-stores/')
Maybe this is why the retail prices keep going up and up.. Apple perhaps just wants to price anchor higher so that retailers can offer "SALE!" prices straight away
