Apple Loses Trillion Dollar Company Status Due to 10% Slide on Stock Market Since Thursday

AAPL has dipped below the $200 mark at times today, and is down around 10 percent since Apple's earnings report last week, resulting in the company losing its trillion dollar valuation in terms of market capitalization. As of writing, Apple has a market cap of around $950 billion based on its latest share count.

Apple on Thursday reported revenue of $62.9 billion during the fourth quarter of its 2018 fiscal year, an all-time record for the July-September period, but the good news was overshadowed by Apple's revelation that it will no longer disclose iPhone, iPad, and Mac sales on a unit basis starting next quarter.

The news has sparked concerns among some analysts and investors that Apple may have something to hide, as iPhone unit sales in particular were essentially flat last quarter and could begin to decline in upcoming quarters.

Apple's financial chief Luca Maestri said unit sales are "not particularly relevant for our company at this point," as they are "not necessarily representative of the underlying strength of our business." He added that Apple may provide qualitative commentary related to unit sales if the info is valuable to investors.

AAPL is also being dragged down by a questionable report claiming Apple has informed its suppliers to halt plans for additional production lines dedicated to the iPhone XR due to "disappointing demand" for the smartphone.

Not everyone believes Apple's decision to stop reporting unit sales is a bad one. Apple bull Brian White at Monness Crespi Hardt believes the change "makes perfect sense" as Apple's success is "increasingly driven by an ecosystem of product and services on Planet Apple," including rising ASPs.

Apple analyst Gene Munster of Loup Ventures also believes the change will be "a good thing for Apple investors," as "the new reporting method will force the Street to think about Apple's business as a stable and growing service, which should yield a higher earnings multiple in the long run."

AAPL is currently hovering around $199-$201 on the intraday market, down from a closing price of $222.22 on Thursday.


Top Rated Comments

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16 months ago
That’s fine, just jack up your prices on more crap.
Rating: 33 Votes
16 months ago
Sending thoughts + prayers to Apple in this difficult time. :(
Rating: 31 Votes
16 months ago
Good. Maybe this will teach them to be less greedy.
Rating: 27 Votes
16 months ago
unit sales are "not particularly relevant for our company at this point,"

Apple has crossed the event horizon into Silicon Valley post-reality utopianism.
Rating: 21 Votes
16 months ago
I kinda wonder what Tim Cook did upon first hearing the news…

Rating: 16 Votes
16 months ago
As an Apple shareholder, I couldn’t agree more about the company’s disgusting greed and the increasing prices on their (ever more confusing) product lines as if it’s a fashion trend.

On the other hand, I’m not panicking and have no intention to sell. Despite the negative press, this is a great time to buy Apple stock, as it probably won’t be sub $200 for very long. I might even pick up a few more shares to add to my collection.
Rating: 15 Votes
16 months ago
Aw, poor Apple.
Rating: 15 Votes
16 months ago
Watching this thread now for the comments by the dozens of people who think they're Warren Buffett and Jack Welch combined.
Rating: 12 Votes
16 months ago
Well when the one device that drives over 60% of your entire companies earnings falls short of estimated sales, and then you announce you will not be advising any of that same devices sales figures in future earnings calls. I’m surprised it didn’t drop 20%..
Rating: 8 Votes
16 months ago
Its always a risk when you tell your customers that all your newest products are only for the very rich and that they should buy your products from a few years ago at silly prices.

Bleeding the customers dry that are happy to pay whatever you ask can only work for so long until there aren't enough of them to prop you up.

Apple have always been expensive but you got something for that 20% premium. Its getting to the point where its a ~40% premium for little benefit.

That being said, this dip in stock price isn't an issue in the short term and i'm sure it will bounce back, I just think that long term apple will slowly fade into irrelevance unless they either up their innovation massively or start making their products more affordable for their customer base.
Rating: 8 Votes

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