Apple Invites Media to October 30th Event in New York City

Apple today sent out media invites for a second major 2018 event set to be held in New York City on Tuesday, October 30 at the Brooklyn Academy of Music, Howard Gilman Opera House.

Apple's October event, which will focus on products not introduced at the iPhone-centric event in September, will kick off at 10:00 a.m. Eastern Time.

appleinvitesoctober

Image via Neil Cybart

Apple sent out multiple different Apple logo designs on the invitations that it sent out to members of the media, all of which feature the tagline "There's more in the making."

appleinvitesdesign2

Image via Todd Haselton

We're still awaiting multiple product refreshes before the end of 2018, including updates to several Mac models and the iPad Pro, which are likely to see a debut at the event.

appleinvitedesign3

Image via Lance Ulanoff

2018 iPad Pro models are expected to adopt an iPhone X-style design with no Home button, slimmer bezels, and a TrueDepth camera system that will enable Face ID for biometric authentication.

appleinvitedesign4

Image via Joanna Stern

While the iPad Pro is expected to continue to use an LCD rather than OLED due to the high price of OLED displays, rumors suggest it could adopt a USB-C port instead of a Lightning port and that the headphone jack could potentially be eliminated.

ipadproconcept

2018 iPad Pro mockup by Álvaro Pabesio

Along with new iPad Pro models, we're also expecting refreshes to the MacBook line. Refreshed 12-inch MacBooks are said to be in the works, and based on rumors, Apple has developed a low-cost notebook with a Retina display that could be positioned as an updated MacBook Air.

The Mac mini, which has not been updated for more than 1,400 days, is expected to be refreshed for the first time since 2014. We don't know a lot about what to expect for the Mac mini update, but upgraded internals and faster processors are a sure thing.

It's possible that at this iPad and Mac-focused event, we'll also hear more about the modular Mac Pro that Apple is working on for a 2019 debut.

Apple's 2018 keynote event will begin at 10:00 a.m. Eastern Time. Apple typically streams the event live on its website and on Apple TV, but for those who are unable to watch, MacRumors will be providing full event coverage both on MacRumors.com and through our MacRumorsLive Twitter account.

Related Roundups: iPad Pro, MacBook Air, Mac mini
Related Forums: MacBook, MacBook Air, Mac mini

Popular Stories

Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
iOS 19 Roundup Feature

iOS 19 Will Add These New Features to Your iPhone

Tuesday April 15, 2025 7:37 am PDT by
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update. Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Apple 2025 Thumb 1

10 Products Still Coming From Apple in 2025

Friday April 11, 2025 4:14 pm PDT by
Apple may have updated several iPads and Macs late last year and early this year, but there are still multiple new devices that we're looking forward to seeing in 2025. Most will come in September or October, but there could be a few surprises before then. We've rounded up a list of everything that we're still waiting to see from Apple in 2025. iPhone 17, 17 Air, and 17 Pro - We get...
iOS 18

Apple Releases iOS 18.4.1 With Bug Fixes

Wednesday April 16, 2025 10:11 am PDT by
Apple today released iOS 18.4.1 and iPadOS 18.4.1, minor updates to the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.4.1 and iPadOS 18.4.1 come two weeks after the launch of iOS 18.4 and iPadOS 18.4. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. There have been complaints about ...
iPhone 6s MacRumors YouTube

Apple Says These Products Are Now Vintage

Tuesday April 15, 2025 9:53 am PDT by
Apple today updated its vintage products list to add the 2018 Mac mini and the iPhone 6s, devices that will get more limited service and repairs now that they are considered vintage. The iPhone 6s initially launched in 2015, but Apple kept it around as a low-cost device until 2018, which is why it is only now being added to the vintage list. The iPhone 6s had Apple's A9 chip, and it was...

Top Rated Comments

Martius Avatar
85 months ago
This is a crucial keynote for Apple. It will show us their direction for next few years. If there is nothing interesting (nice tech for a reasonable price), I will have to get out of the ecosystem.
Score: 102 Votes (Like | Disagree)
keysofanxiety Avatar
85 months ago
Hoorah! Right, time to overanalyse the invitation email image.

The handwritten-style text is easy: definitely a new iPad and probably a new pen. The colours are a little more difficult.

I ran the image through an in-house AI to analyse every hex code contained in the image, including the background grey (#F8F8F8). 143 separate colours were detected. Using an algorithm to discern the median of the bi-linear interpolation, sequenced with the quadrature of the Gaussian noise, I just had to finally convert the exported topology via a histogramic equalisation to render as a hyperfocal image.

The results are below.





Attachment Image
Score: 85 Votes (Like | Disagree)
inkswamp Avatar
85 months ago
Thank goodness. The whiners in these forums will give it a break until Oct 30 11:01am (1 min after the event ends)
You know, when Apple literally has machines that haven't been touched in 4 years, it's really not fair to call people whiners. There are certain expectations about tech products that Apple has been neglecting in regard to their computers. It's not whining.
Score: 49 Votes (Like | Disagree)
Icaras Avatar
85 months ago
Redesigned iMac!
Redesigned iMac!
Redesigned iMac!

Come on Apple! Honor it's 20th year anniversary!
Score: 33 Votes (Like | Disagree)
mikeb13 Avatar
85 months ago
I wonder why this is in NYC and not at Apple HQ like all other events.
Score: 33 Votes (Like | Disagree)
zahuh Avatar
85 months ago
Yes! I feel like a kid! These invites never get old.
Score: 32 Votes (Like | Disagree)