Apple Invites Media to October 30th Event in New York City

Apple today sent out media invites for a second major 2018 event set to be held in New York City on Tuesday, October 30 at the Brooklyn Academy of Music, Howard Gilman Opera House.

Apple's October event, which will focus on products not introduced at the iPhone-centric event in September, will kick off at 10:00 a.m. Eastern Time.

appleinvitesoctober

Image via Neil Cybart

Apple sent out multiple different Apple logo designs on the invitations that it sent out to members of the media, all of which feature the tagline "There's more in the making."

appleinvitesdesign2

Image via Todd Haselton

We're still awaiting multiple product refreshes before the end of 2018, including updates to several Mac models and the iPad Pro, which are likely to see a debut at the event.

appleinvitedesign3

Image via Lance Ulanoff

2018 iPad Pro models are expected to adopt an iPhone X-style design with no Home button, slimmer bezels, and a TrueDepth camera system that will enable Face ID for biometric authentication.

appleinvitedesign4

Image via Joanna Stern

While the iPad Pro is expected to continue to use an LCD rather than OLED due to the high price of OLED displays, rumors suggest it could adopt a USB-C port instead of a Lightning port and that the headphone jack could potentially be eliminated.

ipadproconcept

2018 iPad Pro mockup by Álvaro Pabesio

Along with new iPad Pro models, we're also expecting refreshes to the MacBook line. Refreshed 12-inch MacBooks are said to be in the works, and based on rumors, Apple has developed a low-cost notebook with a Retina display that could be positioned as an updated MacBook Air.

The Mac mini, which has not been updated for more than 1,400 days, is expected to be refreshed for the first time since 2014. We don't know a lot about what to expect for the Mac mini update, but upgraded internals and faster processors are a sure thing.

It's possible that at this iPad and Mac-focused event, we'll also hear more about the modular Mac Pro that Apple is working on for a 2019 debut.

Apple's 2018 keynote event will begin at 10:00 a.m. Eastern Time. Apple typically streams the event live on its website and on Apple TV, but for those who are unable to watch, MacRumors will be providing full event coverage both on MacRumors.com and through our MacRumorsLive Twitter account.

Related Roundups: iPad Pro, MacBook Air, Mac mini
Related Forums: MacBook, MacBook Air, Mac mini

Popular Stories

iPhone 17 Pro Lower Logo Feature 1

iPhone 17 Pro Coming Soon With These 14 New Features

Monday June 30, 2025 1:08 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
A18 Pro Chip

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow. MacRumors...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
macbook air spacegray purple

Apple Planning to Launch Low-Cost MacBook Powered By iPhone Chip

Monday June 30, 2025 3:20 am PDT by
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo. In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the MacRumors YouTube channel for more videos. Heal...
replay all time playlist apple music

Apple Music Debuts All-New Personalized Playlist

Monday June 30, 2025 7:16 am PDT by
As part of its 10-year celebrations of Apple Music, Apple today released an all-new personalized playlist that collates your entire listening history. The playlist, called "Replay All Time," expands on Apple Music's existing Replay features. Previously, users could only see their top songs for each individual calendar year that they've been subscribed to Apple Music, but now, Replay All...

Top Rated Comments

Martius Avatar
88 months ago
This is a crucial keynote for Apple. It will show us their direction for next few years. If there is nothing interesting (nice tech for a reasonable price), I will have to get out of the ecosystem.
Score: 102 Votes (Like | Disagree)
keysofanxiety Avatar
88 months ago
Hoorah! Right, time to overanalyse the invitation email image.

The handwritten-style text is easy: definitely a new iPad and probably a new pen. The colours are a little more difficult.

I ran the image through an in-house AI to analyse every hex code contained in the image, including the background grey (#F8F8F8). 143 separate colours were detected. Using an algorithm to discern the median of the bi-linear interpolation, sequenced with the quadrature of the Gaussian noise, I just had to finally convert the exported topology via a histogramic equalisation to render as a hyperfocal image.

The results are below.





Attachment Image
Score: 85 Votes (Like | Disagree)
inkswamp Avatar
88 months ago
Thank goodness. The whiners in these forums will give it a break until Oct 30 11:01am (1 min after the event ends)
You know, when Apple literally has machines that haven't been touched in 4 years, it's really not fair to call people whiners. There are certain expectations about tech products that Apple has been neglecting in regard to their computers. It's not whining.
Score: 49 Votes (Like | Disagree)
Icaras Avatar
88 months ago
Redesigned iMac!
Redesigned iMac!
Redesigned iMac!

Come on Apple! Honor it's 20th year anniversary!
Score: 33 Votes (Like | Disagree)
mikeb13 Avatar
88 months ago
I wonder why this is in NYC and not at Apple HQ like all other events.
Score: 33 Votes (Like | Disagree)
zahuh Avatar
88 months ago
Yes! I feel like a kid! These invites never get old.
Score: 32 Votes (Like | Disagree)