Apple Invites Media to October 30th Event in New York City

Apple today sent out media invites for a second major 2018 event set to be held in New York City on Tuesday, October 30 at the Brooklyn Academy of Music, Howard Gilman Opera House.

Apple's October event, which will focus on products not introduced at the iPhone-centric event in September, will kick off at 10:00 a.m. Eastern Time.

appleinvitesoctober

Image via Neil Cybart

Apple sent out multiple different Apple logo designs on the invitations that it sent out to members of the media, all of which feature the tagline "There's more in the making."

appleinvitesdesign2

Image via Todd Haselton

We're still awaiting multiple product refreshes before the end of 2018, including updates to several Mac models and the iPad Pro, which are likely to see a debut at the event.

appleinvitedesign3

Image via Lance Ulanoff

2018 iPad Pro models are expected to adopt an iPhone X-style design with no Home button, slimmer bezels, and a TrueDepth camera system that will enable Face ID for biometric authentication.

appleinvitedesign4

Image via Joanna Stern

While the iPad Pro is expected to continue to use an LCD rather than OLED due to the high price of OLED displays, rumors suggest it could adopt a USB-C port instead of a Lightning port and that the headphone jack could potentially be eliminated.

ipadproconcept

2018 iPad Pro mockup by Álvaro Pabesio

Along with new iPad Pro models, we're also expecting refreshes to the MacBook line. Refreshed 12-inch MacBooks are said to be in the works, and based on rumors, Apple has developed a low-cost notebook with a Retina display that could be positioned as an updated MacBook Air.

The Mac mini, which has not been updated for more than 1,400 days, is expected to be refreshed for the first time since 2014. We don't know a lot about what to expect for the Mac mini update, but upgraded internals and faster processors are a sure thing.

It's possible that at this iPad and Mac-focused event, we'll also hear more about the modular Mac Pro that Apple is working on for a 2019 debut.

Apple's 2018 keynote event will begin at 10:00 a.m. Eastern Time. Apple typically streams the event live on its website and on Apple TV, but for those who are unable to watch, MacRumors will be providing full event coverage both on MacRumors.com and through our MacRumorsLive Twitter account.

Related Roundups: iPad Pro, MacBook Air, Mac mini
Related Forums: MacBook, MacBook Air, Mac mini

Popular Stories

Generic iOS 18

iOS 18.1 With Apple Intelligence: New Features, Release Date, and More

Thursday October 10, 2024 8:26 am PDT by
iOS 18.1 will be released to the public in the coming weeks, and the software update introduces the first Apple Intelligence features for the iPhone. Below, we outline when to expect iOS 18.1 to be released. iOS 18.1: Apple Intelligence Features Here are some of the key Apple Intelligence features in the iOS 18.1 beta so far: A few Siri enhancements, including improved understanding...
top stories 12oct2024

Top Stories: iOS 18.1 Release Date, New Macs Incoming, and More

Saturday October 12, 2024 6:00 am PDT by
Things are firming up for a big Halloween week for Apple, with the company's next operating system updates reportedly coming early in the week and hardware launches coming a few days later. Ahead of those hardware launches, we've recently seen what appears to be one of the most significant physical product leaks in years, while some of the new features in Apple's recent software updates have ...
ipad mini 7

Apple Unveils New iPad Mini With A17 Pro Chip and Apple Intelligence

Tuesday October 15, 2024 6:07 am PDT by
Apple today announced a significant upgrade to the iPad mini, now featuring an A17 Pro chip and support for the company's new Apple Intelligence system. The refreshed seventh-generation tablet maintains its compact 8.3-inch design while offering notable performance improvements and new capabilities. Subscribe to the MacRumors YouTube channel for more videos. The A17 Pro chip brings a 30%...
maxresdefault

The MacRumors Show: Apple's Shocking M4 MacBook Pro Leak

Friday October 11, 2024 8:27 am PDT by
On this week's episode of The MacRumors Show, we discuss the unprecedented leak of Apple's M4 MacBook Pro models and the company's rumored move to more staggered hardware and software releases. Subscribe to The MacRumors Show YouTube channel for more videos Multiple leaks surrounding Apple's unannounced 14-inch MacBook Pro with the M4 chip recently surfaced online. The leaks began with unboxin...
Apple Intelligence Feature 2

Apple Seeds Seventh Developer Betas of iOS 18.1 and iPadOS 18.1 With Apple Intelligence [Update: Public Beta Available]

Monday October 14, 2024 10:10 am PDT by
Apple today provided developers with the seventh betas of iOS 18.1 and iPadOS 18.1 to continue testing Apple Intelligence features. The seventh betas come a week after Apple seeded the sixth iOS 18.1 and iPadOS 18.1 betas. The updates can be downloaded from the Settings app on a compatible device by going to General > Software Update. Note that Apple Intelligence features still an iPhone 15...
16 pro

iPhone 17 Pro Models Rumored to Introduce These 5 New Features

Friday October 11, 2024 8:55 am PDT by
While the iPhone 16 series was released just a few weeks ago, there are already many rumored features for the iPhone 17 models, and especially for the Pro models. Below, we recap five key new features rumored for the iPhone 17 Pro and Pro Max so far: 24MP front camera for all iPhone 17 models: All four iPhone 17 models will feature an upgraded 24-megapixel front-facing camera, according...
iPad mini review thumb

iPad Mini 7 Coming Next Month: What to Expect

Tuesday October 8, 2024 6:16 am PDT by
Rumors strongly suggest Apple will release the seventh-generation iPad mini in November, nearly three years after the last refresh. Here's a roundup of what we're expecting from the next version of Apple's small form factor tablet, based on the latest rumors and reports. Design and Display The new iPad mini is likely to retain its compact 8.3-inch display and overall design introduced with...

Top Rated Comments

Martius Avatar
78 months ago
This is a crucial keynote for Apple. It will show us their direction for next few years. If there is nothing interesting (nice tech for a reasonable price), I will have to get out of the ecosystem.
Score: 102 Votes (Like | Disagree)
keysofanxiety Avatar
78 months ago
Hoorah! Right, time to overanalyse the invitation email image.

The handwritten-style text is easy: definitely a new iPad and probably a new pen. The colours are a little more difficult.

I ran the image through an in-house AI to analyse every hex code contained in the image, including the background grey (#F8F8F8). 143 separate colours were detected. Using an algorithm to discern the median of the bi-linear interpolation, sequenced with the quadrature of the Gaussian noise, I just had to finally convert the exported topology via a histogramic equalisation to render as a hyperfocal image.

The results are below.





Attachment Image
Score: 85 Votes (Like | Disagree)
inkswamp Avatar
78 months ago
Thank goodness. The whiners in these forums will give it a break until Oct 30 11:01am (1 min after the event ends)
You know, when Apple literally has machines that haven't been touched in 4 years, it's really not fair to call people whiners. There are certain expectations about tech products that Apple has been neglecting in regard to their computers. It's not whining.
Score: 49 Votes (Like | Disagree)
Icaras Avatar
78 months ago
Redesigned iMac!
Redesigned iMac!
Redesigned iMac!

Come on Apple! Honor it's 20th year anniversary!
Score: 33 Votes (Like | Disagree)
mikeb13 Avatar
78 months ago
I wonder why this is in NYC and not at Apple HQ like all other events.
Score: 33 Votes (Like | Disagree)
zahuh Avatar
78 months ago
Yes! I feel like a kid! These invites never get old.
Score: 32 Votes (Like | Disagree)