Apple to Donate 1,000 Apple Watches to Eating Disorder Study

Apple is donating 1,000 Apple Watches to a new study that aims to track biological changes in people with eating disorders (via CNBC).

The University of North Carolina's medical school will conduct the study, which is called BEGIN (or the Binge Eating Genetics Initiative), to better understand overeating disorders in which people eat large amounts of food uncontrollably in a small period of time.

recovery record
People who purge or engage in excessive bouts of exercise following the binge are usually diagnosed with bulimia nervosa. The study will enroll 1,000 participants of ages 18 or older who have experience with either binge eating disorder or bulimia nervosa.

Each participant will be given a free Apple Watch, courtesy of Apple, so that researchers can monitor their heart rate to see if there are any spikes prior to binge eating episodes.

Enrolled participants will also sign up with a mobile app called Recovery Record, which they can use to log their thoughts and feelings, to be shared with a healthcare professional ahead of a session.

In addition, participants will receive tests to analyze their genetics and bodily bacteria that the researchers can better understand the root causes of the disease.

"We need to collect data from a whole lot of people to see what it looks like," said Cynthia Bulik, founding director of the Center of Excellence for Eating Disorders and author of Binge Control: A Compact Recovery Guide. "We want to know if it has a biological and behavioral signature."

Ultimately, researchers hope the collected data might help them to predict binge eating episodes before they happen. Ideally, this could result in a follow-up study in which participants received some kind of alert when they were at risk of binge eating.

According to the National Association of Anorexia Nervosa and Associated Disorders, at least 30 million people in the United States suffer from an eating disorder, yet the field of research remains underfunded.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
apple intelligence black

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
apple fitness 2026 1

Apple Teases 'Something Big' Coming Soon to Apple Fitness+

Tuesday December 30, 2025 2:11 pm PST by
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+. What's Apple Fitness+ Planning for the New Year? Something Big is Coming to Apple Fitness+ The Countdown Begins. Apple Fitness+ 2026 is Almost Here 2026 Plans Still Under ...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
Mac Pro Feature Blue

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...

Top Rated Comments

max.ine Avatar
94 months ago
Interesting. I still think the health features are one of the biggest, coolest, most important things an Apple Watch (or any smartwatch) can provide right now.
Score: 13 Votes (Like | Disagree)
allenvanhellen Avatar
94 months ago
It's all the watch has to offer. All it's other functions are already done by your phone.
I didn’t realize my iPhone could show me notifications without my taking it out of my pocket ;)
Score: 7 Votes (Like | Disagree)
mgauss7 Avatar
94 months ago
('https://www.macrumors.com/2018/10/15/apple-donate-1000-apple-watches-eating-study/')


Apple is donating 1,000 Apple Watches to a new study that aims to track biological changes in people with eating disorders (via CNBC ('https://www.cnbc.com/2018/10/14/apple-is-donating-1000-watches-for-a-new-study-to-track-binge-eating.html')).

The University of North Carolina's medical school will conduct the study, which is called BEGIN ('https://www.med.unc.edu/psych/eatingdisorders/research/participate-in-a-study/begin-study/') (or the Binge Eating Genetics Initiative ('https://www.med.unc.edu/psych/eatingdisorders/research/participate-in-a-study/begin-study/')), to better understand overeating disorders in which people eat large amounts of food uncontrollably in a small period of time.



People who purge or engage in excessive bouts of exercise following the binge are usually diagnosed with bulimia nervosa. The study will enroll 1,000 participants of ages 18 or older who have experience with either binge eating disorder or bulimia nervosa.

Each participant will be given a free Apple Watch, courtesy of Apple, so that researchers can monitor their heart rate to see if there are any spikes prior to binge eating episodes.

Enrolled participants will also sign up with a mobile app called Recovery Record ('https://itunes.apple.com/app/recovery-record-eating-disorder/id457360959#?platform=appleWatch'), which they can use to log their thoughts and feelings, to be shared with a healthcare professional ahead of a session.

In addition, participants will receive tests to analyze their genetics and bodily bacteria that the researchers can better understand the root causes of the disease.
Ultimately, researchers hope the collected data might help them to predict binge eating episodes before they happen. Ideally, this could result in a follow-up study in which participants received some kind of alert when they were at risk of binge eating.

According to the National Association of Anorexia Nervosa and Associated Disorders, at least 30 million people in the United States suffer from an eating disorder, yet the field of research remains underfunded ('https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5608830/').

Article Link: Apple to Donate 1,000 Apple Watches to Eating Disorder Study ('https://www.macrumors.com/2018/10/15/apple-donate-1000-apple-watches-eating-study/')
I need another Apple Watch to control my obsessive purchasing in a short time of Apple products.
[doublepost=1539604215][/doublepost]Brilliant so for a $200,000 gift Apple gets 200 million worth of PR.
Score: 5 Votes (Like | Disagree)
mw360 Avatar
94 months ago
Let me guess... Donating a 1,000 treadmills would be offensive to overweight people??

:rolleyes:
Although you don't get a free Watch, you can embark on your own little study to better understand eating disorders...by reading the article you're responding to...

People who purge or engage in excessive bouts of exercise following the binge are usually diagnosed with bulimia nervosa.
Score: 4 Votes (Like | Disagree)
garylapointe Avatar
94 months ago
All it's other functions are already done by your phone.
Except I do NOT need to pull out my phone! This is while driving or bicycling or in a meeting.

I can prioritize what goes to the watch and what does not. I can set silent alarms and other things to make my life a little more streamlined.
Score: 4 Votes (Like | Disagree)
newyorksole Avatar
94 months ago
You can see clearly how evident Apple is focusing on the health aspects moving forward with the Apple Watch, and serious as an issue this really is for those who may struggle with eating disorders, I think this data could be valuable to have a Better understanding of the disorder.
Jeez is that you in your profile picture? Wow.

I wonder what made Apple choose this specific disorder. Pretty cool though.
Score: 4 Votes (Like | Disagree)