Withings has returned with a new hybrid smartwatch offering, after one of the company's co-founders bought the brand back from Nokia earlier this year.

Back in 2016, Nokia acquired health startup Withings in a deal estimated at $192 million, hoping to re-establish its presence in the consumer electronics market. It did so by rebranding Withings' line of iOS compatible products under its own name.

withings steel hr sport
But by May 2018, the acquisition was considered a failure, and Nokia announced its intention to sell the division back to Withings co-founder, Eric Carreel. Carreel promised a "relaunch" of its products by the end of 2018, and today's arrival of the Steel HR Sport smartwatch is apparently just the start.

The Steel HR Sport shares many of the features as the Steel HR smartwatch which Nokia released in 2016, such as the heart-rate monitor, sleep tracking, smartphone notifications, and 25-day battery life. But it also packs some additional new features, like the ability to track 30 different activities (yoga, rowing, boxing, skiing, and so on).

withings Health Mate app
Water resistance is now up to 50 meters, while new oxygen intake sensors allow the watch to measure variables like VO2 max, which is supposed to be a good indicator of overall health. Connected to a smartphone, the Steel HR Sport is also able to GPS-track walking, running, and cycling workouts with distance, elevation, and pace metrics recorded in the accompanying iOS Health Mate app.

In addition, the digital readout on the analogue watch face has been tweaked to show notifications from over 100 apps, as well as regular alerts for calls, text messages, and calendar events.

The Steel HR Sport comes in a single 40mm size, costs $200, and is available to order online today from the Withings website or from Amazon.

Top Rated Comments

OllyW Avatar
74 months ago
Nice looking alternative to Apple Watch.

Do they have ECG support and can they detect Atrial Fibrillation?
Of course it doesn't but neither does the Apple Watch where we live. ;)
Score: 6 Votes (Like | Disagree)
honglong1976 Avatar
74 months ago
why on earth do these guys bother?
Score: 4 Votes (Like | Disagree)
FourDegrees Avatar
74 months ago
Because there is a market for people who do not want to pay a premium price for an Apple Watch. But then you knew that anyway eh?
Score: 4 Votes (Like | Disagree)
4jasontv Avatar
74 months ago
why on earth do these guys bother?
Because their design is better than most, the battery life is rational, and it’s a good option if your job requires you to look at your watch for more than 5 seconds.

I love my Apple Watch, but with only 18 hours of battery I don’t make it a day.
Score: 4 Votes (Like | Disagree)
Phil A. Avatar
74 months ago
They were Withings and didn't sell that many, they changed to Nokia, they changed back to Withings. At the time when they had moderate success, Fitbit were there competition. Fast forward a few name changes and there is now an Apple Watch. They can't compete with Fitbit and certainly not Apple. Amazfit (Xiaomi) sell their watches super cheap and sell millions.

Cheap good quality watch - Amazfit
Bit more expensive - Fitbit
Expensive - Apple Watch

Fitbit have the mums.
AW have the guys.

Only the kids and old people left.

So from the their design, looks like are going after the old folk (a big market to be tapped in to). Unfortunately, Apple are also going after this market (with the fall detection in S4). Fast forward a few years and they will be gone! Another Jawbone!

You knew all that anyway, right? :)
That's some generalisation you've got going on there! You also completely ignored the "serious" fitness watch manufacturers such as Garmin and Suunto
Score: 4 Votes (Like | Disagree)
Mansu944 Avatar
74 months ago
why on earth do these guys bother?
I’m thinking just the opposite. For a lot of people this is perfect.
[doublepost=1537276739][/doublepost]
They were Withings and didn't sell that many, they changed to Nokia, they changed back to Withings. At the time when they had moderate success, Fitbit were there competition. Fast forward a few name changes and there is now an Apple Watch. They can't compete with Fitbit and certainly not Apple. Amazfit (Xiaomi) sell their watches super cheap and sell millions.

Cheap good quality watch - Amazfit
Bit more expensive - Fitbit
Expensive - Apple Watch

Fitbit have the mums.
AW have the guys.

Only the kids and old people left.

So from the their design, looks like are going after the old folk (a big market to be tapped in to). Unfortunately, Apple are also going after this market (with the fall detection in S4). Fast forward a few years and they will be gone! Another Jawbone!

You knew all that anyway, right? :)
That’s some Grade A, incoherent rambling right there. Good job.
Score: 2 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Integrated Feature

Report: These 10 New AI Features Are Coming in iOS 18

Sunday May 26, 2024 12:57 pm PDT by
iOS 18 and macOS 15 will offer an array of new AI features such as auto-generated emojis, suggested replies to emails and messages, and more, Bloomberg's Mark Gurman reports. A significant portion of Apple's Worldwide Developers Conference (WWDC) is expected to focus on AI features. Writing his latest "Power On" newsletter, Gurman explained that Apple's AI strategy emphasizes providing...
new best buy blue

Best Buy's Memorial Day Sale Has Record Low Prices on iPads, MacBooks, and Much More

Friday May 24, 2024 7:12 am PDT by
Best Buy today kicked off its Memorial Day weekend sale, and it has some of the best prices we've tracked in weeks on iPads and MacBooks. Specifically, you'll find record low prices on the 5th generation iPad Air, iPad mini 6, M2 MacBook Air, and M3 MacBook Pro. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment,...
iOS 18 WWDC 24 Feature 2

Gurman: iOS 18 Will Allow Users to Recolor App Icons and Place Them Anywhere

Sunday May 26, 2024 12:22 pm PDT by
Apple's iOS 18 update will introduce new features for further customizing the iPhone's home screen, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman claimed that Apple will allow users to change the color of app icons in iOS 18. For example, "you can make all your social icons blue or finance-related ones green." This kind of home screen...
Apple iPhone 14 color lineup feature

Apple Now Selling Refurbished iPhone 14 Models

Friday May 24, 2024 11:15 am PDT by
Apple today added refurbished iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max devices to its online store for refurbished products, offering the prior-generation iPhones at a discount for the first time since their 2022 launch. The iPhone 14 is available starting at $619, the iPhone 14 Pro is available starting at $759, and the iPhone 14 Pro Max is available starting at $849. ...
top stories 25may2024

Top Stories: iOS 17.5.1 Fixes Concerning Photos Bug, All-New iPhone 17 Model Rumored, and More

Saturday May 25, 2024 6:00 am PDT by
It's been quite a week of Apple news and rumors, ranging from a concerning bug with deleted photos reappearing on users' devices to hot rumors about a new high-end iPhone model for 2025 and a MacBook with a foldable screen coming as soon as 2026. Other news and rumors this week included fresh expectations for iOS 18 features and new headphones from Sonos to compete head-to-head with AirPods...