Apple has acquired the global rights to "The Elephant Queen," a feature-length documentary about an elephant matriarch who leads her herd in search of a new watering hole to call home, according to Deadline.
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Athena is a mother who will do everything in her power to protect her herd when they are forced to leave their waterhole. This epic journey, narrated by Chiwetel Ejiofor, takes audiences across the African savannah, and into the heart of an elephant family. A tale of love, loss and coming home.
"The Elephant Queen" was screened Saturday at the Toronto International Film Festival, where top executives from Apple's Worldwide Video Programming division are believed to be scouting out films. The documentary is directed by award-winning wildlife filmmakers Victoria Stone and Mark Deeble.
Zack Van Amburg and Jamie Erlicht, two former Sony Pictures Television executives who lead Worldwide Video at Apple, reportedly led negotiations to pick up the documentary from Endeavor Content and Mister Smith Entertainment.
In addition, prior to TIFF, Apple obtained rights to animated film "Wolfwalkers" from Cartoon Saloon and Melusine Productions, according to Deadline. The film, directed by two-time Oscar nominee Tomm Moore and Ross Stewart, centers on a young apprentice hunter named Robyn in a world of superstition.
In a time of superstition and magic, when wolves are seen as demonic and nature an evil to be tamed, a young apprentice hunter, Robyn, comes to Ireland with her father to wipe out the last pack. But when Robyn saves a wild native girl, Mebh, their friendship leads her to discover the world of the Wolfwalkers and transform her into the very thing her father is tasked to destroy.
Bloomberg News first reported about a potential animated film deal between Apple and Cartoon Saloon back in June.
Apple has been steadily expanding its slate of original content in the pipeline, but these deals are particularly notable, as they represent the first two films the company has acquired, complementing nearly two dozen TV series.
Apple is expected to distribute its original content through a new streaming video service, along the lines of Netflix, starting in 2019.
Top Rated Comments
As they wish Apple for focus on what they are, or SHOULD BE good at, and stop trying to be something else that others are best at.
We see it so many times. Companies lose focus and think they can diversify into other areas, and they then drop the ball on what their core reason for existing is.
We've even seen this with software over the years.
Someone makes a amazing product, everyone loves and uses, but they can't just carry on making that.
They then start to add more and more features to it, seeing other products and thinking they can draw people away from other products if they bolt more and more onto their product.
Eventually the whole thing comes crashing down.
the people who used to love them are sick of the complex bloated mess the product has become, and those who were using other products have not left to move to this other bloated product, and it fails and burns.
People just are annoyed at Apple not updating items or not bring out new wanted items as a computing company, and spend time, money and energy on side projects such as this.
not even sub'd to apple music.
spotify's algorithms are far superior.
Or maybe I’m just sour because Apples Videos app has demoted my film collection to an afterthought, is inexplicably more excited about railroading me into old obsolete TV services, and doesn’t seem to have even heard of Netflix. Given how clear their vision was regarding music, it always seemed to me Apple never knew quite what to do with video, and still doesn’t.
ON the ther hand, if Apple were to build an actual educational “channel”, a nonfiction stream of nature films, math, & the natural sciences, that might be a quality service to consider, since every other service on every other platform is all competing trying to sell trash and stupidity. My gods I watched cable tv last weekend, and every show was written for idiots. Watching the mindless junk that now fills the history channel, the discovery channel, the learning channel, etc, was a parade of pure garbage, plus a hundred of the same damn hero’s journey stories.
In the vein of 321 Contact, Nova, Newton’s Apple, etc. Hire photographers and make every shot beautiful and compelling, offer it with an alternate instrumental-only audio track, proofread your subtitles, and absolutely clean up on the vacant “quality” end of the market.