Brian Bumbery, a publicist who has worked with with Metallica, Green Day, Madonna, and Chris Cornell, has joined Apple, reports Variety. Bumbery ran his own press firm, BB Gun Press, before deciding to join Apple as a Director of Apple Music Publicity.

Bumbery's hiring comes as Jimmy Iovine, a key Apple Music executive, has completed his transition into a consulting role. Rumors suggested in March that Iovine would step back from daily involvement in Apple Music starting in August to spend more time with his family.

apple music logo
Apple Music's new global head of music is Oliver Schusser, who was appointed to the position in April and reports directly to Eddy Cue.

Bumbery's BB Gun Press company has been working with Apple Music for "many months" according to Variety, so his hire has not come as a total surprise. Prior to starting BB Gun Press, Bumbery spent eight years at Warner Bros. Records.

Top Rated Comments

Naraxus Avatar
88 months ago
Finally somebody who knows that there is more to music then rap & hip hop has joined Apple Music
Score: 13 Votes (Like | Disagree)
2010mini Avatar
88 months ago
Finally somebody who knows that there is more to music then rap & hip hop has joined Apple Music
You mean the guy that worked with U2, Bruce Springsteen, Patti Smith, Meat Loaf, Alison Moyet and a host of other artists? That’s the guy that doesn’t know music outside of rap????

Think you might want to research his legacy.
Score: 5 Votes (Like | Disagree)
SurferPup Avatar
88 months ago
I would like several 'Beats' radio stations. Rename 'Beats 1' to 'Beats Rap' then add the major genres: 'Beats Rock', 'Beats Country', 'Beats Pop', 'Beats Classical', 'Beats Jazz'. Lucky last: 'Beats Club' for techno, trance, dance, electronic with segments for each decade and depending on the local time of day, faster tempo as sunset turns to evening and chillout tracks closer to sunrise. Relevant artists could host with Taylor Swift on air with 'Beats Country' and 'Beats Pop', Australian James Morrison and Emma Pask doing their comical jazz routine on 'Beats Jazz', Bruce Springsteen on 'Beats Rock' explaining the story behind his songs before playing them and Armin Van Buuren replaying the audio content of his concert the following night interjecting with what happened backstage, audience mood, temperature of the night and what the audience didn't see, on 'Beats Club'.
Score: 5 Votes (Like | Disagree)
Teammm Avatar
88 months ago
Finally somebody who knows that there is more to music then rap & hip hop has joined Apple Music
It's the users who stream hip-hop and rap the most. It is a priority because that's what people choose to stream and it is how they make money.
Score: 4 Votes (Like | Disagree)
Blackstick Avatar
88 months ago
These guys are so rich they never really work a Monday-Friday anyways.
Score: 2 Votes (Like | Disagree)
Mike MA Avatar
88 months ago
Let's be honest, the American music industry is the focus because it's the largest market and again where they make money.
If you have just one global service in your portfolio, it doesn't matter which subset is the biggest one in your market. You have to cover and hit the global intersections. I don't have the figures, if let's say > 50% worldwide daily users are located in the US, fair enough....but I doubt. A regional offerings, (e.g. US, Latin America, Europe, Asia, ...) would be the solution. That's my main point. But obviously the break-even of cost and potential revenue seems to high, or other features currently have priority (TV shows...?).

There are many other things featured on Apple Music. You just have to look.
You're basically right on this in regards to Apple Music. But on Beats 1 there's of course no chance to influence the content, that's what most people around the world complain about.
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple CarPlay Ultra instrument cluster themes 01

Apple's 'CarPlay Ultra' Experience Now Available

Thursday May 15, 2025 5:07 am PDT by
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles. Subscribe to the MacRumors YouTube channel for more videos. CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
Apple CarPlay Ultra instrument cluster themes 01

Apple's CarPlay Ultra Is Here – Does Your iPhone Support It?

Thursday May 15, 2025 5:17 am PDT by
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature. According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
CarPlay Ultra Climate Controls

Apple Says These Vehicle Brands Plan to Offer All-New CarPlay Ultra

Thursday May 15, 2025 8:13 am PDT by
Apple today announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. CarPlay Ultra features deep integration with a vehicle's instrument cluster and systems, built-in Radio and Climate apps, customizable widgets, and more. The interface is tailored to each vehicle model and automaker's identity, and drivers can also adjust...
iPhone 12 Made in India

Trump Tells Tim Cook to Stop Building iPhones in India

Thursday May 15, 2025 2:21 am PDT by
President Donald Trump has asked Apple CEO Tim Cook to halt the company's manufacturing expansion in India, in a potential disruption of Apple's plan to shift iPhone production away from China. "I had a little problem with Tim Cook yesterday," Trump said during his state visit to Qatar, according to Bloomberg. "He is building all over India." "They [India] have offered us a deal where...
apple music

Apple Music Gets New Transfer Tool to Make Switching From Spotify Easier

Wednesday May 14, 2025 5:17 pm PDT by
Apple this week introduced a new feature designed to allow prospective Apple Music users to import their saved music and playlists from third-party music services to Apple Music. The feature is either in an expanded testing phase or it has started rolling out, and it is available in Australia and New Zealand according to an Apple Support document. Signs of the transfer option first surfaced...
maxresdefault

Here's the First Real-World Look at Apple's CarPlay Ultra

Thursday May 15, 2025 5:52 am PDT by
The first videos of Apple's CarPlay Ultra experience are now available, providing a never-before-seen look at the long-anticipated iPhone-linked infotainment software. British automaker Aston Martin today shared the first video of Apple's CarPlay Ultra experience in-action, followed by a detailed walk-through of the CarPlay Ultra system on Top Gear's YouTube channel, which provides the...
iOS 18

Apple Releases iOS 18.5 With New Wallpaper, Screen Time Changes, Carrier Satellite Support for iPhone 13 and More

Monday May 12, 2025 10:06 am PDT by
Apple today released iOS 18.5 and iPadOS 18.5, the fifth updates to the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.5 and iPadOS 18.5 come a little over a month after Apple released iOS 18.4 and iPadOS 18.4. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. The iOS 18.5 update has a...
fortnite apple logo 2

Epic Resubmits Fortnite to U.S. App Store After Not Hearing From Apple for 120+ Hours

Wednesday May 14, 2025 1:01 pm PDT by
On Friday, Epic Games submitted Fortnite to the U.S. App Store, and since then, we've been waiting to see if Apple would approve the game and allow it back on the iPhone and the iPad. There's been no word from Apple so far, but Epic Games opted to pull its first App Store review request, and has now resubmitted Fortnite. Fortnite leaker Shiina shared the news, with the information reposted by...