Amazon Launches Grocery Pickup at Select Whole Food Stores Using 'Prime Now' Mobile App

by

After first launching direct grocery delivery from Whole Foods to its customers' doors earlier this year, Amazon today has begun a rollout of curbside grocery pickup at Whole Foods locations in Sacramento and Virginia Beach. At supported stores, grocery pickup will be available from 8 a.m. to 10 p.m. local time.

The company explains that Prime members can now download the "Prime Now" app for iOS and Android, shop for items like fresh produce, bakery products, dairy, meat, seafood, floral, and everyday staples, and choose the pickup option at checkout. For orders over $35, customers can choose free pickup in as little as an hour, or pay $4.99 to get it in 30 minutes.


When arriving at a Whole Foods store, the supported locations will now have reserved pickup spots designated for curbside pickup customers. After parking, a Prime Now shopper will arrive and place the groceries in the customer's car "within minutes," and if customers tell the store that they are on their way in the Prime Now app, "groceries will be ready as they arrive."

“Pickup from Whole Foods Market is a perfect option for customers who want to grab healthy and organic groceries at their convenience, all without leaving their car,” said Stephenie Landry, Worldwide Vice President of Prime Now, AmazonFresh and Amazon Restaurants. “A customer can order at 5:00 p.m., pick up at 5:30 p.m., and we’ll have their groceries loaded into their car just minutes after arrival. For an even faster experience, customers can tell us they are on their way using the Prime Now app and groceries will be ready as they arrive.”

Outside of the new grocery pickup feature, Amazon's Prime Now iOS app [Direct Link] offers customers the ability to shop from Whole Foods and other local stores to get their items delivered to their door. In select cities, the app also allows for food delivery from restaurants like Red Lobster, P.F. Chang's, and Applebee's.

Amazon is continuously introducing exclusive features for Prime members into Whole Foods, following its acquisition of the grocery store chain in June 2017. Prime members shopping in the store now have the chance to save on exclusive "Prime member deals" and an extra 10 percent off certain designated items. Members can also opt to ship Amazon orders to delivery lockers located at select Whole Foods stores, and return Amazon orders there as well.

The new feature from Amazon launches in the wake of similar curbside pickup services gaining popularity at retailers like Target, Walmart, and Sam's Club. These stores let customers shop in their respective mobile apps, choose curbside pickup during checkout, and then drive up to the location and wait for a team member to load the groceries into their car, saving time and money on delivery fees.

Amazon says that grocery pickup will be expanding to more cities throughout 2018, and those in Sacramento and Virginia Beach can download the Prime Now app today to start trying out the new service.

Tag: Amazon

Top Rated Comments

(View all)
Avatar
28 months ago
The benefits for Prime members at Whole Foods are underwhelming. I remember when Amazon originally made the acquisition and everyone was thinking that it was suddenly going to be transformed into a bargain store. Nope! The prices haven't changed much at all, and the "extra 10%" on sale items can be easily manipulated by Amazon so that the actual savings over the course of a year are negligible.
Score: 6 Votes (Like | Disagree)
Avatar
28 months ago
At this point Amazon owns me and I like it.

Apple had every opportunity to own me. I WANTED to be owned by Apple.

They didn't want me.

They want hip hop loving mindless drones who buy lots of subscription services.

That's not me.
Score: 4 Votes (Like | Disagree)
Avatar
28 months ago

At this point Amazon owns me and I like it.

Apple had every opportunity to own me. I WANTED to be owned by Apple.

They didn't want me.

They want hip hop loving mindless drones who buy lots of subscription services.

That's not me.

Hip Hop Loving Drones ('//www.youtube.com/watch?v=g9m-3LGQR-0&frags=pl%2Cwn')
Score: 3 Votes (Like | Disagree)
Avatar
28 months ago
As convenient as this sounds, I prefer picking out my food instead of someone picking it out for me.
Score: 2 Votes (Like | Disagree)
Avatar
28 months ago
The other day I noticed Honey Nut Cheerios at a Whole Foods. The box proudly proclaims it is made with GMO. I guess this is part of the Amazon change? If so I don’t get it. I can go to Trader Joe’s and be assured they have no GMO ingredients or HFCS. In fact for me Trader Joe’s is the only grocery store where I don’t feel a need to examine every label.

The benefits for Prime members at Whole Foods are underwhelming. I remember when Amazon originally made the acquisition and everyone was thinking that it was suddenly going to be transformed into a bargain store. Nope! The prices haven't changed much at all, and the "extra 10%" on sale items can be easily manipulated by Amazon so that the actual savings over the course of a year are negligible.

Sales and member discounts are always about raising the prices so you can selectively lower them and make people think they are saving money.
Score: 1 Votes (Like | Disagree)
Avatar
28 months ago

The benefits for Prime members at Whole Foods are underwhelming. I remember when Amazon originally made the acquisition and everyone was thinking that it was suddenly going to be transformed into a bargain store. Nope! The prices haven't changed much at all, and the "extra 10%" on sale items can be easily manipulated by Amazon so that the actual savings over the course of a year are negligible.

It depends upon the item. For example, the same brand of orange juice as my local Whole Foods is now a few dollars cheaper than it is at the regular grocery stores in the area. Meat is very expensive compared to a place like Trader Joe's unless its on sale.

I think Amazon eventually wants to combine grocery delivery with dry goods. You'll get your new tablet in the same package as your fish fillets.
Score: 1 Votes (Like | Disagree)

Top Stories

Here's How You Can Download iOS 14 and iPadOS 14 Around the World [It's Out]

Wednesday September 16, 2020 2:36 am PDT by
Apple's official public release of iOS 14 and iPadOS 14 dropped on Wednesday, September 16, just a day after the company released the Golden Master to third-party developers. Also set to be made available to the general public for the first time are watchOS 7 and tvOS 14. Getting Started With iOS 14 Video Click image to watch iOS 14 Getting Started While that's left a lot of developers...

When Will the iPhone 12 Launch? Here's What We Know

Wednesday September 16, 2020 6:12 am PDT by
Yesterday's "Time Flies" Apple event saw the release of the Apple Watch Series 6, Apple Watch SE, iPad 8, and iPad Air 4, but no new iPhone models. Rumors before the event strongly alleged that it would not see the unveiling of new iPhones, with many reports pointing to an October launch. The lack of new iPhone models yesterday seems to confirm that the iPhone 12 lineup will not appear...

Apple Releases iOS 14 and iPadOS 14 With Home Screen Redesign, App Library, Compact UI, Translate App, Scribble Support, App Clips, and More

Wednesday September 16, 2020 12:48 pm PDT by
Apple has released iOS 14 and iPadOS 14, the newest operating system updates designed for the iPhone and iPad. As with all of Apple's software updates, iOS 14 and iPadOS 14 can be downloaded for free. iOS 14 is available on the iPhone 6s and later, while iPadOS 14 is available on the iPad Air 2 and later. The updates are available on all eligible devices over-the-air in the Settings app. To ...

Apple Releases Safari 14 for Mac Ahead of macOS Big Sur Launch

Wednesday September 16, 2020 1:40 pm PDT by
macOS Big Sur didn't launch alongside iOS 14, iPadOS 14, tvOS 14, and watchOS 7 today, with the update coming later this fall, but Apple did release the Safari 14 update for macOS Catalina and macOS Mojave users. Safari 14 brings improved performance, customizable start pages, a Privacy Report to see which cross-site trackers are being blocked, and a new tab bar design that provides tab...

Apple Updates AirPods 2 and AirPods Pro Firmware to Version 3A283

Monday September 14, 2020 11:24 am PDT by
Apple today released new 3A283 firmware updates for the second-generation AirPods and the AirPods Pro. The second-generation AirPods are being updated from the 2D15 firmware they were previously running, while the AirPods Pros are being updated from the 2D27 firmware they had installed previously. Apple does not provide details on what's included in refreshed firmware so we don't know what's ...

iOS 14 Picture in Picture No Longer Working With YouTube's Mobile Website in Safari [Without Premium]

Friday September 18, 2020 12:21 pm PDT by
Apple in iOS 14 added Picture in Picture to the iPhone, a feature designed to let you watch a video in a small screen on your device while you continue to do other things on the phone. When Picture in Picture was working with YouTube The YouTube app doesn't support Picture in Picture, but up until yesterday there was a functional workaround that allowed videos from YouTube.com to be watched...

Hands-On With the New Apple Watch Series 6 and Apple Watch SE

Friday September 18, 2020 1:19 pm PDT by
Today's the official launch date for the Apple Watch Series 6 and the Apple Watch SE, both of which Apple announced on Tuesday. We picked up a couple of the new models and thought we'd give them a quick look for MacRumors readers thinking of ordering a new watch. Apple Watch Series 6 & Apple Watch SE Hands-On! When it comes to design, both the $399 Series 6 and the $279 SE look just like...

iOS 14.2 Beta Adds New Shazam Music Recognition Feature for Control Center

Thursday September 17, 2020 3:36 pm PDT by
Apple today released the first beta of iOS 14.2 to developers for testing purposes, and the new update introduces a Music Recognition control for the Control Center. The new feature lets you discover music playing around you and it recognizes the music playing with in apps, even when you're wearing AirPods. Songs pop up as notifications, and you can tap to listen in Apple Music....

8 Third-Party Home Screen Widgets That You Can Try Out Now on iOS 14

Wednesday August 5, 2020 12:56 pm PDT by
One of the biggest new features of iOS 14 is Home Screen widgets, which provide information from apps at a glance. The widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. When the iOS 14 beta was first released in June, widgets were limited to Apple's own apps like Calendar and Weather, but several third-party developers have begun to test ...

Apple Releases watchOS 7 With New Watch Faces, Family Setup, Sleep Tracking, Handwashing Help and More

Wednesday September 16, 2020 12:47 pm PDT by
Apple today released watchOS 7, the newest version of the watchOS operating system designed to run on modern Apple Watch models. The watchOS 7 update comes after several months of beta testing. ‌watchOS 7‌ can be downloaded for free through the dedicated Apple Watch app on the iPhone by going to General > Software Update. To install the new software, the Apple Watch needs to have at...