Nintendo Has Earned $400M From Fire Emblem Heroes on Mobile Devices

In the 18 months since Nintendo released Fire Emblem Heroes on Android and iOS devices the game has raked in a total of $400 million worldwide, according to data shared today by Sensor Tower.

That $400 million total includes earnings across both the iOS App Store and the Google Play store, and it's up from the $300 million the game had earned a year after its launch.


Fire Emblem Heroes allows players to level up popular characters from the well-known Fire Emblem Nintendo game series, engaging in strategic battles as part of an original storyline developed for mobile devices.

According to Sensor Tower, Fire Emblem Heroes is Nintendo and DeNA's most successful mobile game to date. Nintendo's mobile games have proven to be a lucrative venture for the company, and Fire Emblem Heroes is sold alongside two other games set in the Nintendo universe and adapted for mobile, Animal Crossing: Pocket Camp and Super Mario Run.

At $400 million earned, Fire Emblem Heroes has significantly outperformed the other two games, with Super Mario Run earning Nintendo an estimated $64 million to date and Animal Crossing: Pocket Camp earning $42 million.


Approximately 52 percent of the $400M spent on Fire Emblem Heroes is from Google Play, with the remaining 48 percent brought in by the App Store. Players in Japan spend the most on Fire Emblem Heroes accounting for 56 percent of revenue, followed by the United States at 31 percent.

During the month of June, gamers spent more than $23 million on Fire Emblem Heroes, and according to Sensor Tower, momentum does not appear to be waning.



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19 weeks ago
52 percent came from Google Play? That is quite contrary to those persistent claims, that Android users wouldn’t spent money on apps and therefore iOS apps are of superior quality.
Rating: 4 Votes
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19 weeks ago
Is this why Super Smash Bros suddenly has like 20 generic anime-style characters from Fire Emblem in it?
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With income like that, why bother with developing consoles? Please no…

I hope they continue making their consoles, which are and have always been the best. Mobile phone gaming is lame, and it'll dilute their brand in no time.
Rating: 3 Votes
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19 weeks ago
I am guessing this is $400M revenue, but 30% going to Apple and Google? If Nintendo actually made $400M, that means users are spending $570M!


52 percent came from Google Play? That is quite contrary to those persistent claims, that Android users wouldn’t spent money on apps and therefore iOS apps are of superior quality.


Because no one said that ?

It doesn't state how many users are on each side. App revenue are roughly 50./ 50 between Apple App Store and Google Play. But with Google having double the user, i.e Two Google user spend roughly the same as one iOS users.

And in case you see figure that skew towards Apple, like one iOS users equals three Google Play users or more? Well those figure don't include China, which doesn't have a Google Play Store.
Rating: 1 Votes
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19 weeks ago

The death of any hope of mobile games with any substance or nuance. RIP the dream.

And at the rate this is going, mainstream gaming is next. Greed destroys everything.

There's still independant game developers...
Check out "Kingdom: New Lands" and "Love in a dangerous spacetime". IMHO, gaming is still very much alive, if you look elsewhere than the big gaming studios.
Rating: 1 Votes
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19 weeks ago
Why TF is this on macrumours?

A game by an unrelated company made money and some of it came from the App Store. Well done.
Rating: 1 Votes
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