Facebook Testing Ability to Snooze Keywords for 30 Days

by

Facebook has confirmed to TechCrunch that it's testing an ability for its users to "snooze" certain keywords in their News Feed and groups for 30 days. The text-based snooze follows an update from late last year that introduced a way for users to snooze people, pages, and groups for 30 days.

In order to start snoozing keywords, users will first have to come across a post that includes the keyword they want to avoid, as there's no dedicated section to enter keywords into. Facebook has said that a "preemptive snooze option" is being looked into and could be added in the next few weeks.

facebook snooze techcrunch

Image via TechCrunch

For now, once a post is spotted users will find a new "Snooze keywords in this post" option in the ellipsis drop-down menu. From there, Facebook will generate a list of nouns gathered from the post that are available to snooze for one month. TechCrunch gave one example of how this might work for avoiding spoilers in the World Cup:

Tapping that reveals a list of nouns from the post you might want to nix, without common words like “the” in the way. So if you used the feature on a post that said “England won its World Cup game against Tunisia! Yes!”, the feature would pull out “World Cup”, “England”, and “Tunisia”. Select all that you want to snooze, and posts containing them will be hidden for a month. Currently, the feature only works on text, not images, and won’t suggest synonyms you might want to snooze as well.

Ads won't be affected by snoozed keywords, so if you snooze something related to a movie the feature will only hide posts by friends and groups, but not ad posts encouraging Facebook users to visit the film's page or buy tickets.

In regards to the 30-day limit, Facebook mentioned that it is open to expanding the snooze feature if it hears from people "that they want more or less time," but didn't confirm an unlimited ability to snooze keywords. In comparison, Twitter and many related third-party clients offer the ability for users to mute keywords, users, hashtags, and more for as long as they want.

For Facebook's keyword snooze feature, a "small percentage of users" will see the update today ahead of a wider rollout in the coming weeks.

Top Rated Comments

Exile714 Avatar
34 months ago
You know what killed Facebook? Algorithms. They decided it wasn’t ok for people to just see a line of posts and updates from their friends, they needed to be the ones choosing which posts were seen and when.

The end result is people miss things they want to see, and are bombarded with the same posts over and over. Forget the politics stuff, most of which is overblown, the death of Facebook began with the algorithm. This “snooze” feature is just another way Facebook wants to try to control what people see, and it’s killing their brand.
Score: 4 Votes (Like | Disagree)
djeeyore25 Avatar
34 months ago
After I'm done snoozing all the political nonsense on Facebook, my news feed will just be a picture of a tumbleweed.
Score: 4 Votes (Like | Disagree)
autrefois Avatar
34 months ago
Can you snooze the word Facebook?
Score: 3 Votes (Like | Disagree)
nelsonammo Avatar
34 months ago
I would love to snooze "Star Wars" "Marvel" "Donald Trump"
Score: 2 Votes (Like | Disagree)
now i see it Avatar
34 months ago
People must've leaving FB in droves. Its been nothing but damage control at FB ever since the Cambridge Analyitica fiasco.
Score: 1 Votes (Like | Disagree)
mungo2k Avatar
34 months ago
Trump.
Brexit.

I don't think there will be anything left.
Score: 1 Votes (Like | Disagree)

Top Stories

iphone 5s black slate

Images of Unreleased iPhone 5s in Black and Slate Shared Online

Sunday January 17, 2021 9:47 am PST by
Twitter user @DongleBookPro has today shared images of a prototype iPhone 5s in an unreleased Black and Slate color. The iPhone 5s was launched in September 2013. The device featured Touch ID, a 64-bit processor, and a True Tone LED flash for the first time. Other new features included a five-element lens with an f/2.2 aperture, a 15 percent larger camera sensor, Burst Mode, and Slo-Mo...
iP12 charge airpods feature 2

Hidden iPhone 12 Hardware Feature Could Still be Unlocked

Thursday January 14, 2021 2:51 am PST by
All iPhone 12 and iPhone 12 Pro models purportedly have a hidden reverse wireless charging feature, according to an FCC filing. The feature has not yet been activated, but could yet be unlocked for an upcoming Apple accessory. The FCC filing suggests that iPhone 12 models contain the hardware for Wireless Power Transfer (WPT) to accessories: In addition to being able to be charged by a...
Top Stories 43 Feature

Top Stories: MacBook Pro, iMac, Mac Pro, and iPhone Rumors, Best of CES 2021

Saturday January 16, 2021 6:00 am PST by
This week was sure a busy one in the Apple world, with a flurry of announcements out of CES early in the week followed by a rash of Mac- and iPhone-related rumors later in the week. The new rumors this week included details on updated MacBook Pro, iMac, and Mac Pro models, as well as a few other tidbits, so make sure to read on below to get caught up! Kuo: New MacBook Pro Models to...
foldable iPhone concept feature

Apple Testing In-Display Fingerprint Sensor for iPhone 13, Foldable iPhone Also in the Works

Friday January 15, 2021 1:46 pm PST by
Apple has started "early work" on an iPhone that has a foldable display, according to a new report from Bloomberg's Mark Gurman. Though testing of a foldable iPhone has begun, Apple has not committed to releasing a device that has a foldable display. Development has not yet expanded beyond a display and Apple does not have full foldable iPhone prototypes in its labs. Like foldable...
16inchmacbookpromain

Kuo: New MacBook Pro Models to Feature Flat-Edged Design, MagSafe, No Touch Bar and More Ports

Thursday January 14, 2021 9:32 pm PST by
Apple is working on two new MacBook Pro models that will feature significant design changes, well-respected Apple analyst Ming-Chi Kuo said today in a note to investors that was obtained by MacRumors. According to Kuo, Apple is developing two models in 14 and 16-inch size options. The new MacBook Pro machines will feature a flat-edged design, which Kuo describes as "similar to the iPhone 12" ...
macbook pro flexgate

Apple Extends 13-Inch MacBook Pro Backlight Repair Program

Sunday January 17, 2021 10:31 am PST by
Apple this week extended its worldwide 13-inch MacBook Pro Display Backlight Service Program, authorizing coverage for eligible notebooks for up to five years after the original purchase date or up to three years after the start date of the program, whichever is longer. The previous cutoff was four years after the original purchase date. Apple launched the program on May 21, 2019 after...
iphone x camera close

iOS 14.4 Will Introduce Warning on iPhones With Non-Genuine Cameras

Thursday January 14, 2021 8:07 am PST by
In the second beta of iOS 14.4 seeded to developers and public testers this week, MacRumors contributor Steve Moser has discovered code indicating that Apple will be introducing a new warning on iPhones that have had their camera repaired or replaced with aftermarket components rather than genuine Apple components. "Unable to verify this iPhone has a genuine Apple camera," the message will...
Apple TV Ray Light 2 Triad

Apple Extends Free Apple TV+ Trials Until July

Friday January 15, 2021 10:50 am PST by
Apple is once again planning to extend its free Apple TV+ trial subscriptions, this time until July. When Apple TV+ launched in November 2019, Apple offered free Apple TV+ subscriptions to those who purchased a new Apple device in or after September 2019. Those free subscriptions were set to expire in November 2020, but in October 2020, Apple announced that it was extending free trials...
mac pro mini feature

Apple Working on Two New Mac Pro Desktops, One of Which Will Be Reminiscent of Power Mac G4 Cube

Friday January 15, 2021 10:23 am PST by
Apple is developing two versions of the Mac Pro to succeed the Mac Pro that was first released in December 2019, according to a new report from Bloomberg. The first updated Mac Pro is a direct successor to the current Mac Pro and it will use the same design. It may also be equipped with Intel processors rather than Apple silicon chips, and it could be one of the sole machines in the Mac...
macbook pro magsafe

MagSafe is Coming Back to the Mac: A Look Back at Apple's Original Magnetic Charging Technology

Friday January 15, 2021 12:16 pm PST by
Surprise late night rumors last night provided us with our first in-depth look at what we can expect from the new MacBook Pro models that are coming in 2021, and there are some significant changes in the works. Along with additional ports, a new flat-edged design, and the removal of the Touch Bar, Apple's updated MacBook Pro machines will readopt MagSafe. MagSafe in the 2021 MacBook Pro...