Facebook has confirmed to TechCrunch that it's testing an ability for its users to "snooze" certain keywords in their News Feed and groups for 30 days. The text-based snooze follows an update from late last year that introduced a way for users to snooze people, pages, and groups for 30 days.

In order to start snoozing keywords, users will first have to come across a post that includes the keyword they want to avoid, as there's no dedicated section to enter keywords into. Facebook has said that a "preemptive snooze option" is being looked into and could be added in the next few weeks.

facebook snooze techcrunch

Image via TechCrunch

For now, once a post is spotted users will find a new "Snooze keywords in this post" option in the ellipsis drop-down menu. From there, Facebook will generate a list of nouns gathered from the post that are available to snooze for one month. TechCrunch gave one example of how this might work for avoiding spoilers in the World Cup:

Tapping that reveals a list of nouns from the post you might want to nix, without common words like “the” in the way. So if you used the feature on a post that said “England won its World Cup game against Tunisia! Yes!”, the feature would pull out “World Cup”, “England”, and “Tunisia”. Select all that you want to snooze, and posts containing them will be hidden for a month. Currently, the feature only works on text, not images, and won’t suggest synonyms you might want to snooze as well.

Ads won't be affected by snoozed keywords, so if you snooze something related to a movie the feature will only hide posts by friends and groups, but not ad posts encouraging Facebook users to visit the film's page or buy tickets.

In regards to the 30-day limit, Facebook mentioned that it is open to expanding the snooze feature if it hears from people "that they want more or less time," but didn't confirm an unlimited ability to snooze keywords. In comparison, Twitter and many related third-party clients offer the ability for users to mute keywords, users, hashtags, and more for as long as they want.

For Facebook's keyword snooze feature, a "small percentage of users" will see the update today ahead of a wider rollout in the coming weeks.

Top Rated Comments

Exile714 Avatar
53 months ago
You know what killed Facebook? Algorithms. They decided it wasn’t ok for people to just see a line of posts and updates from their friends, they needed to be the ones choosing which posts were seen and when.

The end result is people miss things they want to see, and are bombarded with the same posts over and over. Forget the politics stuff, most of which is overblown, the death of Facebook began with the algorithm. This “snooze” feature is just another way Facebook wants to try to control what people see, and it’s killing their brand.
Score: 4 Votes (Like | Disagree)
djeeyore25 Avatar
53 months ago
After I'm done snoozing all the political nonsense on Facebook, my news feed will just be a picture of a tumbleweed.
Score: 4 Votes (Like | Disagree)
autrefois Avatar
53 months ago
Can you snooze the word Facebook?
Score: 3 Votes (Like | Disagree)
nelsonammo Avatar
53 months ago
I would love to snooze "Star Wars" "Marvel" "Donald Trump"
Score: 2 Votes (Like | Disagree)
now i see it Avatar
53 months ago
People must've leaving FB in droves. Its been nothing but damage control at FB ever since the Cambridge Analyitica fiasco.
Score: 1 Votes (Like | Disagree)
mungo2k Avatar
53 months ago
Trump.
Brexit.

I don't think there will be anything left.
Score: 1 Votes (Like | Disagree)

Popular Stories

top stories 2jul2022

Top Stories: M2 MacBook Air Release Date, New HomePod Rumor, and More

Saturday July 2, 2022 6:00 am PDT by
The M2 MacBook Pro has started making its way into customers' hands and we're learning more about how it performs in a variety of situations, but all eyes are really on the upcoming M2 MacBook Air which has seen a complete redesign and should be arriving in a couple of weeks. Other top stories this week included a host of product rumors including additional M2 and even M3 Macs, an updated...
Mac Studio IO

Apple Begins Selling Refurbished Mac Studio Models

Thursday June 30, 2022 7:42 pm PDT by
Apple today began selling refurbished Mac Studio models for the first time in the United States, Canada, and select European countries, such as Belgium, Germany, Ireland, Spain, Switzerland, the Netherlands, and the United Kingdom. In the United States, two refurbished Mac Studio configurations are currently available, including one with the M1 Max chip (10-core CPU and 24-core GPU) for...
airpods pro 2 1

AirPods Pro 2 No Longer Expected to Feature Built-In Heart Rate or Body Temperature Sensor

Sunday July 3, 2022 8:07 pm PDT by
While past rumors have indicated the upcoming second-generation AirPods Pro will feature a built-in heart rate and body temperature sensor, Bloomberg's Mark Gurman has cast doubt on those rumors turning out to be true, saying instead such a feature is unlikely to come anytime soon. "Over the past few months, there have been rumors about this year's model gaining the ability to determine a...
Apple Watch 8 Unreleased Feature Thumb

Apple Watch Series 8 Model Rumored to Feature 5% Larger Display

Monday July 4, 2022 5:50 am PDT by
Apple is working on an Apple Watch Series 8 model with a larger display, according to DSCC's Ross Young and Haitong International Securities's Jeff Pu. In October last year, Young suggested that the Apple Watch Series 8 could come in three display sizes. Now, responding to a query about the rumor on Twitter, Young claims that the additional display size joining the Apple Watch lineup will be ...
macbook air m2

Exclusive: Apple Plans to Launch MacBook Air With M2 Chip on July 15

Wednesday June 29, 2022 5:23 pm PDT by
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...