Microsoft on Tuesday announced changes to its revenue sharing model with developers that will significantly undercut Apple and Google.

microsoft store apps
Starting later this year, the company says developers will receive 95 percent of the revenue earned from sales of their apps, in-app purchases, and new subscriptions on the Microsoft Store, excluding games and apps sold in volume to organizations, but only when a customer uses a direct link to access and purchase the app.

If the customer was referred to the app by Microsoft, such as in a featured collection on the Microsoft Store, developers will receive 85 percent of revenue. The new fee structure will apply to Microsoft Store purchases on all Windows and Surface platforms, but excludes purchases on Xbox consoles.

Microsoft presumably hopes reducing its commission to just five percent will encourage developers to create apps for its platforms. Microsoft, Apple, and Google all currently pay developers 70 percent of revenue earned from purchases on their app stores in what has long been the industry standard.

As of the end of 2017, the App Store and Google Play had an estimated 2.1 million and 3.5 million apps available. Microsoft last confirmed having over 669,000 apps in what was then called the Windows Store in September 2015.

Top Rated Comments

ArtOfWarfare Avatar
42 months ago
This sounds extraordinarily fair and I love it.

Apple tries to justify their cut saying that they're promoting your app which is leading to some of your sales. That's total BS - 99% of my sales came from when MacWorld ran an article on an app I was selling. If Apple really did anything to drive my sales, MacWorld wouldn't have had such a major impact.

I love that Microsoft isn't trying to argue they're driving all of your sales, and will only be taking a marketing cut when they have actual evidence that their promotion had something to do with your sale.

The 5% is still a bit... well, that's way more than what it costs Microsoft to host the store and your app and facilitate everything, but it's small enough that I don't mind (particularly when it's just 1/6th of what other stores charge.)

I really want to just host my apps myself for iOS. I'm grudgingly willing to give Apple $99/year for a signing certificate, but the 30% cut to put your app in a store where it gets less attention and fewer downloads than it could get elsewhere* really ticks me off.

*Perhaps theoretically. Apple doesn't even let you test that theory, lest you discover how useless they are.
Score: 17 Votes (Like | Disagree)
Petetastic Avatar
42 months ago
Given the number of people who are actually enamoured with MS, I don’t expect this to be much of a draw.
Score: 7 Votes (Like | Disagree)
brinary001 Avatar
42 months ago
Wow I'm sure all 10 of the Windows Store developers that are left will be thrilled :rolleyes:
[doublepost=1525792192][/doublepost]
Most developers will continue to develop for multiple platforms.
Yes but only if they're required to professionally, be it for a company or freelance. Otherwise why would you develop for any other platform besides Apple? I say this as a dev myself. The idea of targeting a thousand different devices all with different resolutions, processing power and other specs, just sounds like hell.
Score: 6 Votes (Like | Disagree)
Marshall73 Avatar
42 months ago
This sounds extraordinarily fair and I love it.

Apple tries to justify their cut saying that they're promoting your app which is leading to some of your sales. That's total BS - 99% of my sales came from when MacWorld ran an article on an app I was selling. If Apple really did anything to drive my sales, MacWorld wouldn't have had such a major impact.

I love that Microsoft isn't trying to argue they're driving all of your sales, and will only be taking a marketing cut when they have actual evidence that their promotion had something to do with your sale.

The 5% is still a bit... well, that's way more than what it costs Microsoft to host the store and your app and facilitate everything, but it's small enough that I don't mind (particularly when it's just 1/6th of what other stores charge.)

I really want to just host my apps myself for iOS. I'm grudgingly willing to give Apple $99/year for a signing certificate, but the 30% cut to put your app in a store where it gets less attention and fewer downloads than it could get elsewhere* really ticks me off.

*Perhaps theoretically. Apple doesn't even let you test that theory, lest you discover how useless they are.
So, make a website for your app, pay for the site design and hosting and the payment processing fees. Now pay for promotion, SEO and advertising. Send a copy of your app to reviewers and influencer bloggers.
Score: 4 Votes (Like | Disagree)
guzhogi Avatar
42 months ago
The 5% is still a bit... well, that's way more than what it costs Microsoft to host the store and your app and facilitate everything, but it's small enough that I don't mind (particularly when it's just 1/6th of what other stores charge.)

I really want to just host my apps myself for iOS. I'm grudgingly willing to give Apple $99/year for a signing certificate, but the 30% cut to put your app in a store where it gets less attention and fewer downloads than it could get elsewhere* really ticks me off.
I wonder how much it really costs Apple to run the App Store? Obviously, they have to pay for the servers, the power, their internet connection, and people to maintain all that. Makes me wonder what the break even % is?
Score: 3 Votes (Like | Disagree)
Cosmosent Avatar
42 months ago
Hey Microsoft,

if you want to gain some traction, figure-out how Devs can offer their apps via their own websites, while still using your Payment Infrastructure ...

the main problem with the iOS App Store is NOT Apple's cut, it's that Apple has a complete Stranglehold on App Discovery ... it was Broken Badly before Phil Schiller took over, but now it's Catastrophically Broken ... their Rankings algorithm is horrible ! ... NO User Controls for Search ... the single-best thing you could do to gain traction is to let Devs start selling their Apps outside of any App Store.

The strategy will need some kind of Trusted Symbol / Mechanism in-place, but shouldn't be too hard to implement.

The iOS App Store is primarily for the Young & the Dumb ... by enabling Devs to sell their Apps OUTSIDE of an App Store, then the Educational Bar can be raised, perhaps significantly.

You might be surprised how many iPhone Users have NO clue as to how much DRAM is in their device, OR that it actually contains any DRAM.

All smartphones are simply "fancy computers," but I'd bet half of ALL iPhone owners don't even know that.

That's just one example of where the Educational Bar needs work !

Discovery is MORE-important than pricing.

BTW, the ONLY people on the planet who think the iOS App Store is doing well ARE Game & Streaming Media Content companies ... traditional Apps have had little / NO success.

But that can easily change !
Score: 2 Votes (Like | Disagree)

Top Stories

REC ASA CODE2016 20160601 205816 2745

Elon Musk Reportedly Demanded to Become Apple CEO as Part of Potential Tesla Acquisition [Update: Musk Denies]

Friday July 30, 2021 9:04 am PDT by
Tesla CEO Elon Musk reportedly once demanded that he be made Apple CEO in a brief discussion of a potential acquisition with Apple's current CEO, Tim Cook. The claim comes in a new book titled "Power Play: Tesla, Elon Musk and the Bet of the Century," as reviewed by The Los Angeles Times. According to the book, during a 2016 phone call between Musk and Cook that touched on the possibility of ...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
Apple watch series 5 new case material made of titanium 091019

Titanium Apple Watch Series 6 Models Currently Widely Unavailable

Sunday August 1, 2021 6:21 am PDT by
Models of the Apple Watch Series 6 with titanium cases part of the "Apple Watch Edition" collection is currently widely unavailable for pick-up in several of Apple's retail stores in the United States and is unavailable entirely for delivery in major markets. Noted by Bloomberg's Mark Gurman in the latest edition of his "Power On" newsletter, titanium models of the Apple Watch Series 6,...
ifixit iphone12 mini

Apple to Make Space for Larger Batteries in iPhones, iPads, and MacBooks By Adopting Slimmer Peripheral Chips

Monday August 2, 2021 2:12 am PDT by
For future iPhones, iPads, and MacBooks, Apple plans to use smaller internal components in an effort to increase the size of the device's battery, according to DigiTimes. Image Credit: iFixit Specifically, Apple plans to "significantly increase the adoption" of IPDs or integrated passive devices for the peripheral chips in its products. These news chips will be slimmer in size and allow for...
Flat 2021 MacBook Pro Mockup Feature

Unreleased Apple Macs and Apple Watches Listed in Eurasian Database Ahead of Fall Product Launches

Monday August 2, 2021 9:34 am PDT by
Apple is preparing for a slew of fall product launches according to new filings that showed up today in the Eurasian Economic Commission database. There are listings for new Mac and Apple Watch models, all of which have previously unknown model identifiers that indicate that they're upcoming devices. There are six new Apple Watch identifiers, including A2473, A2474, A2475, A2476, A2477, and...
a15 chip

iPhone 13 and Redesigned MacBook Pro Chip Production Hit With Gas Contamination

Friday July 30, 2021 5:44 am PDT by
The most important TSMC factory that manufactures Apple's chips destined for next-generation iPhone and Mac models has been hit by a gas contamination, according to Nikkei Asia. The factory, known as "Fab 18," is TSMC's most advanced chipmaking facility. TSMC is Apple's sole chip supplier, making all of the processors used in every Apple device with a custom silicon chip. Industry...
iPhone 13 Wi Fi 6E feature update

Wi-Fi 6E Explained: What It Could Mean for iPhone 13 and Beyond

Monday August 2, 2021 8:00 am PDT by
The iPhone 13 is widely expected to come with Wi-Fi 6E capabilities, and while it may seem rather nuanced to the average consumer, with only improved speeds and being "up to date" in the realm of Wi-Fi technology, it's actually a fairly significant improvement, laying the groundwork for much of what we know the future holds. To truly understand Wi-Fi 6E, MacRumors sat down for an exclusive...
youtube premium lite

YouTube Tests Cheaper 'Premium Lite' Subscription for Ad-Free Viewing

Monday August 2, 2021 3:22 am PDT by
YouTube is piloting a new cheaper subscription tier in Europe called "Premium Lite," which offers ad-free viewing minus YouTube Premium's other features. First spotted by a user on ResetEra and subsequently confirmed by Google, the "Lite" plan means users who aren't interested in offline downloads or background playback can still enjoy YouTube videos on web and mobile app without being...
iPhone 13 Always On Feature

iPhone 13 to Bring Over a Major Feature From the Apple Watch

Wednesday July 28, 2021 2:21 am PDT by
Apple's upcoming iPhone 13 lineup will feature an always-on display akin to the Apple Watch Series 5 and Series 6, according to recent reports. In his weekly Power On newsletter, Bloomberg journalist Mark Gurman, who often reveals accurate insights into Apple's plans, said that the iPhone 13 may feature an Apple Watch-inspired always-on mode. The Apple Watch Series 5 and Apple Watch...
COVID19 Digital Wallet Apple Wallet

Australian Government Now Offering COVID-19 Digital Vaccination Certificates for Apple Wallet

Monday August 2, 2021 12:04 am PDT by
The Australian government has introduced support for adding COVID-19 vaccination digital certificates to Apple Wallet via the Express Plus Medicare app on iOS. Image credit: Tap Down Under As spotted by Tap Down Under, users who have received two doses of either the AstraZeneca or Pfizer vaccine now have access to the digital certificate through their Medicare online account or via the Medica...