Fandango today added a "Buy Tickets" button on the company's Instagram profile, letting visitors to the page purchase tickets to films currently in theaters as well as pre-order tickets for unreleased movies (via The Hollywood Reporter). The move is said to be part of an overall push by Instagram into a "shoppable tags" commerce feature, and comes after the social network debuted a native payments option for select users last week.

The Buy Tickets button sits to the right of Fandango's existing Shop button on its Instagram profile, and when you tap it a mobile.fandango.com page loads with movies both now playing and coming soon. You can choose a film, find a showtime, and sign into your Fandango account (or check out as a guest) to complete the purchase.

fandango instagram

"As millions of movie fans have gravitated to social media platforms to discover, share and engage with their favorite movie content, Fandango has been essential to that experience, offering ticketing capabilities and access to the most comprehensive network of U.S. theaters," said Fandango president Paul Yanover. "We're very excited to integrate ticketing into our Fandango Instagram, and look forward to working with our studio partners to help transform consumer passion into advance ticket purchases."

Instagram has featured ads that users can tap and purchase items with for over two years, but it's important to note that Fandango's initiative is housed entirely on the company's profile page and won't be a sponsored Instagram post. This should make it easier to navigate to Fandango and quickly purchase a movie ticket if you're already in the Instagram app.

Although movie subscription services like MoviePass and Sinemia have been gaining more attention over the past few months, Fandango says its traditional ticket ordering business has grown as well. The company says its own sales made up 33 percent of the U.S. box office for the opening weekend of Avengers: Infinity War, which is now the highest-grossing opening weekend at the domestic box office with $257.7 million earned in three days. According to comScore, Fandango nets more than 60 million unique visitors per month.

When pre-purchasing tickets, Fandango's iOS app also integrates with Apple's Wallet app, so movie theaters can easily scan your pass at the box office on the day of the showing.

Top Rated Comments

ignatius345 Avatar
77 months ago
A new way to pay an exhorbitant surcharge for something that should be free? AND an opportunity for more spam?? Sign me up!
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 16 Camera Lozenge 2 Perspective Gray

Five Key Upgrades Coming to iPhone 16

Friday March 15, 2024 1:45 pm PDT by
The iPhone is Apple's top-selling product, and it gets an update every year. In 2024, we're expecting the iPhone 16 and iPhone 16 Pro lineup, with an arguably more interesting feature set than we got with the iPhone 15 and iPhone 15 Pro. Subscribe to the MacRumors YouTube channel for more videos. Capture Button All four iPhone 16 models are set to get a whole new button, which will be...
When To Expect New iPads Feature 1

Apple to Announce New iPads on March 26, Rumors Claim

Monday March 18, 2024 4:02 am PDT by
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
airpods 3 orange

Two New AirPods 4 Models Expected to Launch in September or October

Sunday March 17, 2024 7:56 am PDT by
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
iphone se 4 modified flag edges

iPhone SE 4 Expected to Depreciate Heavily

Tuesday March 12, 2024 9:04 am PDT by
Resale value trends suggest the iPhone SE 4 may not hold its value as well as Apple's flagship models, according to SellCell. According to the report, Apple's iPhone SE models have historically depreciated much more rapidly than the company's more premium offerings. The third-generation iPhone SE, which launched in March 2022, experienced a significant drop in resale value, losing 42.6%...
iOS 17 Passkey With Apple ACCOUNT Feature

'Apple ID' Expected to Change to 'Apple Account' Starting With iOS 18

Sunday March 17, 2024 7:13 am PDT by
MacRumors was first to report that Apple was planning to rebrand "Apple ID" to "Apple Account" across its software platforms and websites like iCloud.com as early as this year, and now Bloomberg's Mark Gurman has corroborated this change. A mockup of the new Apple Account branding In his Power On newsletter today, Gurman said the new "Apple Account" branding will start to be used later this...
General iOS 17 Feature Orange Purple

iOS 17.4.1 Update for iPhone is Imminent

Monday March 18, 2024 5:27 am PDT by
iOS 17.4.1 and iPadOS 17.4.1 should be released within the next few days, with a build number of 21E235, according to a source with a proven track record. MacRumors previously reported that Apple was internally testing iOS 17.4.1. As a minor update for the iPhone, it will likely address software bugs and/or security vulnerabilities. It is unclear if the update will include any other changes. ...
M3 iPad Feature 3

New iPads Likely to Begin Shipping in April

Monday March 18, 2024 9:52 am PDT by
Apple's new iPad Pro models with OLED displays will likely begin shipping to customers in April, according to information shared today by Ross Young, CEO of display industry research firm Display Supply Chain Consultants. Bloomberg's Mark Gurman also said the new iPad Pro models might not ship until "deeper" into April in his Power On newsletter on Sunday:I've repeatedly said that new...