AppleCare+ was previously $99 for any iPad, but that price now applies to iPad Pro models only. The lower $69 price for the iPad and iPad mini has been offered by select Best Buy stores for the past several months.
AppleCare+ is an optional warranty plan that extends an iPad's or iPad mini's warranty period to two years from the original purchase date of the device, and adds up to two incidents of accidental damage coverage, each subject to a service fee of $49 plus applicable taxes in the United States.
AppleCare+ for iPad also provides 24/7 priority access to support advisors via online chat or phone for up to two years after the device's original purchase date. Without the plan, iPad owners are covered by Apple's limited one-year warranty and an initial 90 days of complimentary telephone support.
Apple charges out-of-warranty repair fees of $299 for the iPad mini 3 and iPad mini 4 and $249 for most 9.7-inch iPad models, including the sixth-generation model introduced at its education event today. By comparison, the upfront cost of AppleCare+ for iPad plus one incidental fee is $118, so the warranty can pay for itself.
AppleCare+ pricing for 9.7-inch iPad and iPad mini models has also been reduced in other countries, including Australia, Canada, Singapore, and the United Kingdom. Prices vary based on local currencies.