Apple CEO Tim Cook attended the annual China Development Forum in Beijing on Saturday, during which he called for stronger data privacy regulations following the "dire" Facebook and Cambridge Analytica scandal (via Bloomberg). Last week, it was revealed that the social network let Cambridge Analytica amass data on 50 million Facebook users without their consent, in an effort to target messages to voters during the 2016 presidential election.

Bloomberg tim cook

Photo of Tim Cook by Giulia Marchi via Bloomberg

On the topic, Cook called for "well-crafted regulation" to protect users:

“I think that this certain situation is so dire and has become so large that probably some well-crafted regulation is necessary,” Cook said after being asked if the use of data should be restricted in light of the Facebook incident. “The ability of anyone to know what you’ve been browsing about for years, who your contacts are, who their contacts are, things you like and dislike and every intimate detail of your life -- from my own point of view it shouldn’t exist.”

Cook went on by stating that Apple has "worried for a number of years" that something like the recent Facebook data scandal might happen. "Unfortunately that prediction has come true more than once," he said.

“We’ve worried for a number of years that people in many countries were giving up data probably without knowing fully what they were doing and that these detailed profiles that were being built of them, that one day something would occur and people would be incredibly offended by what had been done without them being aware of it,” he said. “Unfortunately that prediction has come true more than once.”

A #DeleteFacebook campaign arose quickly on Twitter following news of Cambridge Analytica's actions, which WhatsApp co-founder Brian Acton took part in. Facebook CEO Mark Zuckerberg made an official statement on the events this past week, saying that the company has "a responsibility to protect your data," and that if it can't "then we don't deserve to serve you." He continued, "We also made mistakes, there's more to do, and we need to step up and do it."

Repercussions have begun to hit Facebook, including a lawsuit from Facebook shareholder Fan Yuan, who alleged the company had some knowledge of Cambridge Analytica's data siphoning and made "materially false and/or misleading" claims regarding Facebook's handling of user data. The first step Facebook has taken to attempt to address the issue is a new tool at the top of the News Feed which will let people see which apps have their info and offer up an easy way to revoke permissions.

In other topics at the Beijing forum on Saturday, Tim Cook also briefly touched upon the recent decision by President Trump to place tariffs on Chinese goods. Although the details on the tariffs have yet to be finalized by the U.S. government, Cook said: "The countries that embrace openness do exceptional and the countries that don't, don't...It's not a matter of carving things up between sides. I'm going to encourage that calm heads prevail."

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Top Rated Comments

sirozha Avatar
58 months ago
How about removing integration with FaceBook from macOS, Tim?

Ten years ago I said that FaceBook was the worst invention the 21st century. Now ten years later, people are realizing that the thousands of hours of their lives they have wasted on FaceBook have been methodically harvested and organized into actionable data. So, it's a double whammy: folks have wasted thousands of hours and have turned themselves into a product that FaceBook is now marketing and selling to the highest bider. The sad part is that this cannot be undone.
Score: 25 Votes (Like | Disagree)
mtneer Avatar
58 months ago
Does that mean he is now willing to walk his talk and pull back iCloud data from the hands of the Chinese?
Score: 16 Votes (Like | Disagree)
east85 Avatar
58 months ago
Does that mean he is now willing to walk his talk and pull back iCloud data from the hands of the Chinese?
“From my American mindset, I believe strongly in freedom. They are at the core of what being an American is. But I also know that every country in the world decides their laws and regulations,” Cook said at the Fortune Global Forum in China in December in front of an audience of business executives from around the world.

“Your choice is—do you participate, or do you stay on the sideline and yell how things should be? My view is that you show up and you participate, because nothing ever changes from sidelines,” Cook said.


While the situation is obviously not ideal in China, I think he's in the right here. You need to have a seat at the table if you want to have that discussion.

I'm really glad to hear he's made a statement about this. Apple should be recognized for the way they fight for user privacy and reform when possible. Cook seems to have been particularly active in taking up that seat in the US recently, actively engaging with senators and making appearances in Washington. This is the kind of discussion we need to have and this kind of leadership is commendable IMO.
Score: 14 Votes (Like | Disagree)
TonyC28 Avatar
58 months ago
Give people information. They can decide if they want to delete Facebook. Facebook is voluntary and people need to understand they are putting their lives on the Internet if they so choose. More government regulation/control isn’t the answer. When people start leaving Facebook change will happen.

Tim Cook should understand this better than anyone. People trust Apple because Apple goes above and beyond with privacy and the government didn’t make them do that.
Score: 10 Votes (Like | Disagree)
djcerla Avatar
58 months ago
Despite the naysayers, Apple’s strong focus on privacy will be good for their business, in the long run.
Score: 10 Votes (Like | Disagree)
tkermit Avatar
58 months ago
How about removing integration with FaceBook from macOS, Tim?
Agreed. Crap like that doesn't belong in an OS, let lone macOS.
Score: 9 Votes (Like | Disagree)

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