Samsung's AR Emoji on Galaxy S9 vs. Apple's Animoji on iPhone X

With its new Galaxy S9 and S9+, Samsung debuted AR Emoji, a feature that mimics Animoji, the animated emoji characters that Apple introduced alongside the iPhone X.

In our latest YouTube video, we compared Samsung's new AR Emoji on the Galaxy S9 to Apple's Animoji on the iPhone X to check out the similarities and differences between the two features.


Apple's Animoji are enabled through the TrueDepth camera system, which is Apple's 3D facial recognition feature that maps out a user's facial features. The TrueDepth camera analyzes more than 50 muscle movements in different areas of the face for Animoji, detecting movement of the eyebrows, cheeks, chin, eyes, jaw, lips, eyes, and mouth to create super realistic representations of facial expressions.

Samsung's AR Emoji, while similar to Animoji, don't have the same kind of underlying technology powering them, so the facial expressions AR Emoji can replicate are far more rudimentary. While Animoji on the iPhone X can mimic subtle expressions, on the Galaxy S9, AR Emoji have trouble with anything that isn't exaggerated, better recognizing movements like a blink or an open mouth than something more subtle like a wink or an angry face.

There are a limited number of Animoji available, though, and that's where Samsung has Apple beat. There are more AR Emoji character options to work with, and in fact, you can even create a custom Bitmoji-style character modeled after your own face.

Characters can be customized with unique facial features, clothing, skin tone, and more, plus your recordings with AR Emoji aren't limited to 10 seconds -- you can record for as long as you want. You can also add stickers, and there are Bitmoji-like pre-made GIFs to send to people.

All in all, AR Emoji seems to have more in common with Snapchat than with Animoji. Those aforementioned stickers are similar to the Snapchat filters that let you add sunglasses, cute animal faces, and more to your own face and can't be compared to anything offered natively by Apple.

It's worth noting that third-party apps like Snapchat on iPhone X can also take advantage of the TrueDepth camera for filters that better fit the face, while on Samsung devices, Snapchat filters and AR Emoji stickers look much less natural.

As is typical, Samsung wins out in customizability, but Apple has the edge when it comes to the underlying technology. What do you think of AR Emoji compared to Animoji? Let us know in the comments.

Related Forum: iPhone

Top Rated Comments

soupcan Avatar
79 months ago
Like it’s an important factor when choosing between the two anyway...
Score: 28 Votes (Like | Disagree)
sblemmy Avatar
79 months ago
Maybe because I’m over the age of 10, I couldn’t care less about either feature.
Score: 22 Votes (Like | Disagree)
sza Avatar
79 months ago
I am wondering if Apple stops upgrading iOS and iPhone, what Samsung would come up with or copy from !?
Score: 13 Votes (Like | Disagree)
RealKrS Avatar
79 months ago
Last time I used Animoji was on the morning of 11/03/2017...
Score: 13 Votes (Like | Disagree)
826317 Avatar
79 months ago
You won't be hearing about this when fandroids are complaining about Apple copying Android.
Score: 10 Votes (Like | Disagree)
berrymetal Avatar
79 months ago
Samsung's emoji look like a bunch of characters from a cheap 3D animated movie that I wouldn't watch
Score: 9 Votes (Like | Disagree)

Popular Stories

apple tv 4k yellow bg feature

When to Expect a New Apple TV to Launch

Tuesday April 9, 2024 8:30 am PDT by
It has been nearly a year and a half since the current Apple TV was released, so the device is becoming due for a hardware upgrade. Below, we recap rumors about the next Apple TV, including potential features and launch timing. The current model is the third-generation Apple TV 4K, announced in October 2022. Key new features compared to the previous model from 2021 include a faster A15...
iPhone 16 Camera Lozenge 2 Colors

iPhone 16 Plus Rumored to Come in These 7 Colors

Wednesday April 10, 2024 3:52 am PDT by
Apple's iPhone 16 Plus may come in seven colors that either build upon the existing five colors in the standard iPhone 15 lineup or recast them in a new finish, based on a new rumor out of China. According to the Weibo-based leaker Fixed focus digital, Apple's upcoming larger 6.7-inch iPhone 16 Plus model will come in the following colors, compared to the colors currently available for the...
iPhone 16 Pro Sizes Feature

Alleged iPhone 16 Battery Details Show Smaller Capacity for One Model

Tuesday April 9, 2024 3:46 am PDT by
Apple's upcoming iPhone 16 lineup will feature bigger battery capacities compared to previous-generation models with the exception of the iPhone 16 Plus, which will have a smaller battery than its predecessor. That's according to the Chinese Weibo-based leaker OvO Baby Sauce OvO, a relatively new source of supply chain leaks with an as-yet unproven track record for accuracy. The iPhone 16 ...
apple silicon feature joeblue

Macs to Get AI-Focused M4 Chips Starting in Late 2024

Thursday April 11, 2024 10:10 am PDT by
Apple will begin updating its Mac lineup with M4 chips in late 2024, according to Bloomberg's Mark Gurman. The M4 chip will be focused on improving performance for artificial intelligence capabilities. Last year, Apple introduced the M3, M3 Pro, and M3 Max chips all at once in October, so it's possible we could see the M4 lineup come during the same time frame. Gurman says that the entire...
M3 iPad Feature 3

Apple Event for New iPads Still Considered 'Unlikely' Following Delays

Tuesday April 9, 2024 6:37 am PDT by
Apple is "unlikely" to hold an event to announce new iPad Pro and iPad Air models, according to sources cited by Taiwanese supply chain publication DigiTimes. Bloomberg's Mark Gurman already said Apple was not planning to hold an event for the new iPads, but he made this claim back in early March, before it was reported that the devices were postponed due to manufacturing delays. With the...
iOS 18 WWDC 24 Feature 2

iOS 18 May Feature All-New 'Safari Browsing Assistant'

Wednesday April 10, 2024 6:11 am PDT by
iOS 18 will apparently feature a new Safari browsing assistant, according to backend code on Apple's servers discovered by Nicolás Álvarez. MacRumors contributor Aaron Perris confirmed that the code exists, but not many details are known at this time. Álvarez said it seems like the browsing assistant will use iCloud Private Relay's infrastructure to send relevant data to Apple in a...