Android customers continue to be loyal to the Android operating system than iOS users are to the iOS operating system, according to new data shared today by Consumer Intelligence Research Partners.
Android saw a 91 percent loyalty rate in 2017, compared to 86 percent for iOS, with loyalty rates for the two operating systems remaining largely steady since early 2016. Android loyalty has hovered at 89 to 91 percent since January 2016, while iOS loyalty has been between 85 and 88 percent.
Operating system loyalty for the year was measured by the percentage of customers that remained with each operating system when activating a new phone over the twelve months ending in December 2017. CIRP says its findings are based on quarterly surveys with a sample of 500 subjects each.
"Loyalty for both Android and iOS increased in 2015 and into 2016, when it leveled off for both operating systems," said Mike Levin, Partner and Co-Founder of CIRP. "Loyalty is also as high as we've ever seen, really from 85-90% at any given point. With only two mobile operating systems at this point, it appears users now pick one, learn it, invest in apps and storage, and stick with it. Now, Apple and Google need to figure out how to sell products and services to these loyal customer bases."
With the Android operating system, customers have access to a range of different smartphones that are all able to run Android, which may explain why it has a higher loyalty rate. Android devices are also typically more affordable than iOS devices, with a wider range of low-priced options available.
As CIRP points out, with fewer and fewer first-time smartphone buyers available, poaching customers from competing operating systems is becoming increasingly important. Apple regularly aims to lure Android users to iOS through trade-in options,
videos, a Move to iOS app to make transitioning simple, and
a "Switch" website dedicated to explaining all of the reasons why the iPhone is better than competing smartphones.
"We know Android has a larger base of users than iOS, and because of that larger base, the absolute number of users that switch to iOS from Android is as large or larger than the absolute number of users that switch to Android from iOS. Looking at absolute number of users in this way tends to support claims that iOS gains more former Android users, than Android does former iOS users."
These loyalty rates are not equivalent to switcher rates, where iOS wins out. With a larger Android customer base, more customers are switching over to iOS devices on a regular basis. During earnings calls, Apple CEO Tim Cook always touts the high number of Android switchers Apple sees, with each quarter setting a new record.
Top Rated Comments
(View all)I'd say that Apple iOS has the MOST loyal clients on the planet. No in the entire Solar System....
That they still have ANY clients at all after what they put they clients through with iOS 11 speaks fathoms about loyalty :D
on a 12.9" iPad you could have easily have an extra 10 icons at least.
Now, my experiences are with STOCK Android -- that is, Android the way that Google intended for it to be. Many of the folks I've seen hating Android unsurprisingly have experiences with Samsung, LG, and the like. Or no experience with Android at all. But I digress. I implore for them to try the Pixel. Go take a look at the Pixel sub on Reddit and you'll find pages of pleasantly surprised iOS users.
(Before the Samsung lovers lynch me -- I think the Note 8 and S9 look amazing, guys! I kind of want one!)
Really, this one issue is enough that I regularly think about how my next phone may end up being an Android instead. Aesthetics be damned - the basic thing a phone is for is alerting me at the right times and not at the wrong times. And Apple thinks that everyone sleeps the exact same hours every day always.
Disagree. iOS has more loyal customers. Android has smarter customers that are agnostic to any company or OS.
So basically iOS users are dumb and more likely to join any cult that ask them to throw their money. Got it. /sNeed to break it down to you?
Trashing $1000 for a Phone is clearly not a smarter choice than wasting $200 for a phone that does basically the same thing or more?
If you think the 200$ Android phone provides the same UX as the iPhone X, I don’t know what to say.
I still have my iPad Pro, and my iPhone 7, but whereas I used to upgrade every year, I’ll keep these much longer, and replace with something good enough, but much much cheaper, and sans notch when they finally die.
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