Former Apple Executives Launch New Social Gaming Broadcast Service 'Caffeine'

by

Two former Apple executives have today launched a new game broadcasting service called Caffeine, which allows users to watch and broadcast games and other entertainment on Mac, PC, and iPhone. In a press release, the company likened Caffeine to Amazon's Twitch platform, "only easier, safer, and more social."

Caffeine was founded by Ben Keighran and Sam Roberts, a former product design lead for Apple TV and lead user experience designer for Apple, respectively. Other than games, Caffeine will be a "social broadcasting platform" with tools for entertainment as well as other artistic content, and is backed by $46 million in funding from Andreessen Horowitz and Greylock Partners

“We're incredibly excited to be sharing more details on the pre-release version of Caffeine,” said Ben Keighran, CEO of Caffeine. “I left Apple to create a company that would fundamentally change the way we create, consume, share, and monetize live content. Our goal was to re-imagine every aspect of live broadcasting -- ignoring the good things we could do and focusing on the really great things instead.

We are committed to building the best experience for creators, giving them everything they need, from the broadcasting software all the way through to how the audience discovers and enjoys their content. We have put together a world-class engineering and content team that will transform the way the world thinks about live broadcasting.”

The company described Caffeine's interface as simple and straightforward to use, with "1-click easy" controls and no additional software required to stream content. Users can broadcast games in three ways: using PC game broadcast software, a webcam from a Mac or PC, and through the iOS application.

Once you start using Caffeine, the app will showcase content and broadcasts from the people you follow in a "social circle," and you can join and watch content with them together. "There are no endless feeds of meaningless comments," the company said, because the app highlights personal conversations between friends and creators, helping to dispel toxicity in a real-time chat environment.


On the creator side of things, Caffeine is also touted as a way to "build more personal, meaningful relationships" with viewers, leading to more opportunities to monetize content as well. The company said that a monetization system that backs Caffeine's "easy to use" mantra will be coming in early 2018.

Right now, all versions of the service are technically in a pre-release build. If you're interested you can find the desktop site at caffeine.tv and the iPhone app on the iOS App Store [Direct Link]. As a few readers have pointed out, Caffeine does not currently support Safari on Mac, but instead encourages users to try Firefox or Chrome.

Top Rated Comments

(View all)
Avatar
35 months ago
I think Caffeine will make people Twitch.
Score: 7 Votes (Like | Disagree)
Avatar
35 months ago
Oh right, like I enjoy spending money or paying a subscription to watch other people play games while they make money (taking viewers money). :rolleyes:
Score: 4 Votes (Like | Disagree)
Avatar
35 months ago

Twitch sucks???

Lol you must be over the age of 30.
[doublepost=1517425199][/doublepost]
But paying for cable to watch others run around on a field with a football is fine. :rolleyes: Because you're "too old" to be mainstream.

Ageism, the “safe” alternative to racism and sexism, but in reality just as vile as the others. I wonder if you’re acquainted with them as well?
Score: 3 Votes (Like | Disagree)
Avatar
35 months ago
No Safari Support. Not downloading another browser to try this out. Good luck everybody else.

On a personal note, I've been looking for a replacement or successor to Justin.tV for a while. Ustream and Twitch have gone their own way. I want to setup a miniPC w/ a USB web cam to stream from my house a weather feed to go along with my Wunderground station..not the old school upload a JPEG to an FTP server every 5 seconds but a full stream. Haven't found a good enough service yet..this seemed like it may have worked even if they are gaming-centric.
Score: 2 Votes (Like | Disagree)
Avatar
35 months ago
But to stream you need a windows 10? Gaming or otherwise? Doesn't seem to be very mac OS/IOS centric. Just another version of Twitch that doesn't even work with Safari. o_O
Score: 1 Votes (Like | Disagree)
Avatar
35 months ago

('https://www.macrumors.com/2018/01/31/former-apple-executives-caffeine/')


Two former Apple executives have today launched a new game broadcasting service called Caffeine ('https://www.caffeine.tv/'), which allows users to watch and broadcast games and other entertainment on Mac, PC, and iPhone.

....

Caffeine was founded by Ben Keighran and Sam Roberts, a former product design lead for Apple TV and lead user experience designer for Apple, respectively.

Now we know why they're are "former" executives at Apple, cause at the very least this app they've created looks like a damn mess in terms of design! It would've been better to start off minimal and gradually grow/changeup the UI design but going full mess is horrible.
Score: 1 Votes (Like | Disagree)

Top Stories

'iPhone 12 mini' Name Reappears in Leaked Apple iPhone 12 Case Stickers

Friday September 25, 2020 1:58 am PDT by
Earlier this week a proven leaker claimed that the iPhone 12 lineup would be named "iPhone 12 mini," "iPhone 12," "iPhone 12 Pro," and "iPhone 12 Pro Max," and today the same nomenclature has appeared again in a photo depicting alleged stickers from unreleased Silicone iPhone cases originating from Apple's international distribution center in Ireland. The photo shows three stickers with the...

Top Stories: iOS 14 Feature Tour, 'iPhone 12 mini' Rumors, Apple Watch Band Controversy

Saturday September 26, 2020 6:00 am PDT by
Things started to calm down a bit this week following last week's rush of media event, Apple Watch and iPad launches, and the release of iOS 14 and other operating updates. But that doesn't mean there wasn't still a lot of news, from digging deeper into iOS 14 to more iPhone 12 rumors to the uproar over trying to exchange band sizes on the new Apple Watch. On top of all of that, we heard...

Apple Releases iOS 14.0.1 With Fix for Bug That Resets Default Apps After Rebooting

Thursday September 24, 2020 10:12 am PDT by
Apple today released iOS 14.0.1, the first update to the iOS 14 operating system that was released on September 16. Today's update is a bug fix update addressing issues that weren't able to be fixed in the initial iOS 14 launch. The iOS 14.0.1 update is available on all eligible devices over-the-air in the Settings app. To access the new software, go to Settings > General > Software Update. ...

New Images Leak of iPhone 12 Braided USB-C to Lightning Cable

Thursday September 24, 2020 2:37 am PDT by
Rumors suggest Apple's upcoming iPhone 12 models will ship with a new Lightning to USB-C cable that includes a braided fabric design. Images of the purported cables were leaked in July, and today leaker Mr White has shared new images that give us a closer look at what we might get included in the iPhone 12 box. The photos show a USB-C to Lightning cable with a clearly braided design rather...

New Version of Microsoft Office Coming Next Year That Won't Require a Subscription

Thursday September 24, 2020 1:53 am PDT by
Microsoft will next year offer a new perpetual release of Microsoft Office for Mac and Windows that doesn't require a subscription to use, according to the software giant (via Windows Central). "Microsoft Office will also see a new perpetual release for both Windows and Mac, in the second half of 2021," said Microsoft in a blog post announcing the next version of its Exchange server,...

Video Offers Closer Look at Apple Face Mask

Friday September 25, 2020 5:25 am PDT by
YouTube channel Unbox Therapy has today shared a new video giving a closer look at Apple's reusable face masks for corporate and retail employees. Apple's own face mask was designed by the company's Engineering and Industrial Design teams amid the global health crisis for corporate and retail employees, and the boxes include Apple's famous "Designed by Apple in California" text. The...

Upcoming Xbox App Update Will Let Xbox Users Stream Games to iPhone and iPad

Friday September 25, 2020 11:58 am PDT by
Microsoft is testing a new version of its Xbox app that will let Xbox users play games remotely on their iPhones and iPads using streaming functionality. The new feature was rolled out to TestFlight users this morning. The Xbox streaming option is distinct from Microsoft's xCloud service, which it has been clashing with Apple over. xCloud is designed to stream games from Microsoft's servers, ...

Apple Releases macOS Catalina 10.15.7 With Fixes for WiFi Bug, 27-Inch iMac Graphics Issues

Thursday September 24, 2020 10:32 am PDT by
Apple today released macOS Catalina 10.15.7, the latest update to the macOS Catalina software. macOS Catalina 10.15.7 fixes several major bugs that Mac users have been experiencing, and it comes a month after the latest macOS Catalina release. The ‌‌‌macOS Catalina‌‌‌ 10.15.6 Supplemental Update can be downloaded from the Mac App Store using the Update feature in the System...

iOS 14: 'Phoenix 2' Space Shooter Delivers Playable Demo via App Clips

Saturday September 26, 2020 2:08 pm PDT by
One of the new features that arrived in iOS 14 is called App Clips. App Clips is described by Apple to be a "small part of your app" that can be available to users at just the right moment.App Clips focus on finishing one task quickly. An ideal App Clip experience allows users to open and complete a task in seconds. Instead of requiring an App Store download, they can be loaded and run via...

Apple's iPhone 12 Event Could Happen on October 13 Based on Rumors From Mobile Operators

Wednesday September 23, 2020 11:51 am PDT by
Apple's upcoming iPhone-centric event could perhaps be held on Tuesday, October 13, according to information shared with MacRumors by an employee at a UK cellular carrier. There's no way for us to confirm the dates at this point in time nor are we sure on the credibility of the source, but even without a rumor, Tuesday, October 13 is a good guess based on Apple's historic launch timelines, ...