facebookappFacebook CEO Mark Zuckerberg this afternoon announced some major changes that are coming to the Facebook News Feed, which will cut down on the content displayed from publishers to instead highlight more content from family and friends.

According to Zuckerberg, feedback from Facebook users has suggested content from businesses, brands, and media is crowding out personal content from friends, something Facebook wants to correct. Rather than aiming to help Facebook users find relevant content, it will now help users find "meaningful social interactions."

Based on this, we're making a major change to how we build Facebook. I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.

Zuckerberg says that it will take months to roll out the new focus to all of its products, but the first change will be coming to the News Feed, which will feature more content from family, friends, and groups. Less public content will be displayed, and what is displayed, should encourage meaningful interactions.

As we roll this out, you'll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard -- it should encourage meaningful interactions between people.

Through implementing these changes, Zuckerberg expects to see engagement and the time people spend on Facebook go down, but the time that is spent on Facebook "will be more valuable." Doing the right thing, he says, will be "good for the community" and Facebook's business over the long term.

Top Rated Comments

farewelwilliams Avatar
97 months ago
MAKE IT CHRONOLOGICAL BY DEFAULT. jfc i don't understand why FB/Twitter feels the need to show things out of order.
Score: 38 Votes (Like | Disagree)
tylerthomas28 Avatar
97 months ago
Too little too late Zuck... Facebook is clunkier than iTunes. Glad I abandoned it when it when I did.
Score: 18 Votes (Like | Disagree)
Xavier Avatar
97 months ago
So you mean the 2 and 5 item won't be a sponsored posted every time you look anymore? Seriously, facebook is 99% ads, .9% other content you don't want to see, and .1% relevant.
Score: 11 Votes (Like | Disagree)
BWhaler Avatar
97 months ago
Sure Comrads, that’s wha’t you’ll do.

Reminds me of McDonals. Every few years, they get backlash for their unhealthy menu, so they make some cosmetic changes promoting their salads, apples in kids meals, etc. six months later, everything back to normal.

And none of these announcements change the cancer that is the surveillance apartus that is Facebook. They will just make some changes to make their product stink less. Who cares.

Honestly, Facebook can’t fall fast enough to the dustbin that is Friendstr, AOL, et al.
Score: 8 Votes (Like | Disagree)
TMRJIJ Avatar
97 months ago
They should also combine the Facebook and Messenger apps into one app. Also give us more options to get rid of useless adverts.
Score: 7 Votes (Like | Disagree)
Cougarcat Avatar
97 months ago
MAKE IT CHRONOLOGICAL BY DEFAULT. jfc i don't understand why FB/Twitter feels the need to show things out of order.
Seriously. Just make a dumb, chronological list of everything my friends post. That’s it.

At least with Twitter you can fix this with a good client.
Score: 7 Votes (Like | Disagree)

Popular Stories

maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the MacRumors YouTube channel for more videos. Heal...
anker power bank recall

PSA: Anker Recalls Multiple Power Banks Due to Fire Risk

Friday June 27, 2025 4:16 pm PDT by
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk. The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
Chase Sapphire Reserve Apple Perk Feature

Chase Sapphire Reserve Card Introduces New Perk for Apple Customers

Wednesday June 25, 2025 2:08 pm PDT by
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services. Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year. If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
iPhone Car Key WWDC 2025

Apple Announces 13 Automakers Planning to Offer iPhone Car Keys

Friday June 27, 2025 11:42 am PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote, Apple said that 13...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in a Few Months With These 12 New Features

Thursday June 26, 2025 2:00 am PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are around three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
CarPlay Ultra Climate Controls

Here's Which Vehicle Brands Will and Won't Offer Apple's CarPlay Ultra

Friday June 27, 2025 9:52 am PDT by
Apple last month announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. There was news this week about which automakers will and won't offer CarPlay Ultra, and we have provided an updated list below. CarPlay Ultra is currently limited to newer Aston Martin vehicles in the U.S. and Canada. Fortunately, if you cannot...
apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Tuesday June 24, 2025 3:40 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...
iPhone 17 Air Size Feature

iPhone 17 Air Screen Protector Reveals a Potential Design Difference

Thursday June 26, 2025 11:05 am PDT by
A screen protector that is allegedly designed for Apple's rumored ultra-thin iPhone 17 Air model has revealed a potential design difference. Based on an image shared today by a leaker known as Majin Bu, the iPhone 17 Air's front camera may be positioned to the left of the Dynamic Island, rather than to the right of it like on iPhone models released over the past few years. It is unclear...