Following Instagram's debut of Halloween filters yesterday, Facebook today announced the launch of Halloween-themed camera effects, posts, and even a new interactive game within the camera on the app. The update will be rolling out starting today and leading up to Halloween next Tuesday, October 31.
Included in the update are more than twelve different masks and frames themed around the holiday, and Facebook Live broadcasts will gain Halloween effects that you can place directly into your videos. In the camera there will also be a virtual game that turns you into a trick-or-treater who has to jump their way out of a haunted house by hopping up the walls to escape.
The game uses face tracking as its controls, so turning your head side to side changes the direction in which you jump, allowing you to climb higher and avoid traps, similar to the iOS game Doodle Jump. When you finish you can share your high score with a photo and send a challenge to friends to beat your record.
The colored background options on text posts will gain new themed backgrounds, including bats, pumpkins, a graveyard, and more. Additionally, Facebook plans to ensure that you're aware of Halloween events near you by sending prompts about local events to your feed.
Besides the main Facebook iOS app, Messenger will also gain various Halloween masks and frames for you to take pictures with, as well as send videos to friends. Facebook is known to launch holiday updates like this, doing the same one year ago with Halloween-themed reactions and using its acquisition of MSQRD to debut Halloween live filters in its camera.