Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Acquires Wireless Charging Company PowerbyProxi
"We want to bring truly effortless charging to more places and more customers around the world," Riccio added.
PowerbyProxi was founded in 2007 to develop wireless charging technology that lets people charge smartphones and other devices without requiring a cord. PowerbyProxi has developed the Proxi-Module, a modular wireless power system that can adapt and integrate into a wide variety of products and situations, delivering up to 100 watts of power to devices like drones and robots.
The Proxi-Module, which features a modular, waterproof design that lets it adapt to a range of use cases, is said to offer the highest power density of any solution on the market with an end to end efficiency of 91 percent, offering "unprecedented performance" with reduced power and heat losses.
PowerbyProxi has also been working on the development of the Wireless Power Consortium's future Qi wireless charging standard and has received accolades and funding for its work. Apple is also a member of the Wireless Power Consortium as of February 2017.
In a statement, PowerbyProxi founder Fady Mishriki said his team is "thrilled" to be joining Apple.
"The team and I are thrilled to join Apple. There is tremendous alignment with our values, and we are excited to continue our growth in Auckland and contribute to the great innovation in wireless charging coming out of New Zealand."Apple in September unveiled the iPhone 8, iPhone 8 Plus, and iPhone X, and all three new devices are equipped with Qi-based wireless charging capabilities that allow them to charge from Qi-certified wireless chargers.
Apple is already developing its own wireless charging mat that can charge the iPhone, the Apple Watch, and the AirPods at the same time, and with the addition of PowerbyProxi, Apple could expand into a range of other charging accessories for both home and retail use.
It's not clear how much Apple paid to purchase PowerbyProxi, nor did Dan Riccio elaborate on how the PowerbyProxi technology will be used by Apple in the future.