Dropbox today announced a major brand redesign that focuses on bright, contrasting colors, with a new logo design, new illustration style, and a revamped signature font.

According to Dropbox, the new design "juxtaposes color pairs in bold, unexpected ways," which will be used for marketing and branding purposes. The new colors will be applied to the redesigned Dropbox logo, which features the same standard box, but with a flatter, simpler design. Dropbox says the color of the logo will "change based on the situation" and will no longer be limited to blue.

dropboxlogo
A new illustration style will be used to "bring the creative process to live" with rough sketches of graphite paired with colorful, abstract shapes, and Dropbox is adopting a new typeface called Sharp Grotesk that offers 259 fonts.

dropboxtypeface

Our new design system is built on the idea that extraordinary things happen when diverse minds come together. We communicate this visually by pairing contrasting colors, type, and imagery to show what's possible when we bring ideas together in unexpected ways.

Dropbox says the new brand design was inspired by the creative work of its customers and is meant to reflect the company's passion for building tools to help teams "unleash their creative energy."

According to Dropbox, the new look will be seen everywhere from its website to its products over the course of the coming weeks, but it's not clear how much the brand redesign will impact Dropbox's web interface or apps. The company says the new design will be dialed down to allow people to concentrate on their work, with the changes mostly aimed at marketing.

Our new system lets us pick the right amount of expressiveness for the situation. Color can go from a standard Dropbox blue to "whoa." Same for type, photography, and illustration. In a marketing campaign, we can dial things up to provoke and inspire creative energy. But in our product, where people need to concentrate on their work, we can dial it down.

The new design marks the first time Dropbox has made major changes to its branding since it was founded 10 years ago in 2007. In an interview with AdWeek, Dropbox said the new branding will be featured extensively in an upcoming ad campaign that features work from several artists.

Tag: Dropbox

Top Rated Comments

RoobyRoobyRoo Avatar
68 months ago
Score: 28 Votes (Like | Disagree)
RTWG Avatar
68 months ago
I've read this article twice. I've read their blog post twice. I've checked the date twice to make sure it wasn't April Fools' Day.

What. The. Hell?
Score: 21 Votes (Like | Disagree)
SteveJobzniak Avatar
68 months ago
... who has taken over dropbox?
This young and talented designer:



Attachment Image
Score: 20 Votes (Like | Disagree)
cambookpro Avatar
68 months ago
Some massive overreactions in this thread considering it's only really a branding and marketing change.

Will my files still be there? Yes. Will I have to pay anything more? No. So, do I care that instead of blue and white, it might occasionally be magenta and green or peach and purple with a slightly squished typeface? Not a jot.
Score: 13 Votes (Like | Disagree)
dannyyankou Avatar
68 months ago
Thank god for the files app, I can still use Dropbox with apple’s interface
Score: 12 Votes (Like | Disagree)
ryanmcv Avatar
68 months ago
This is utterly awful. It's like they turned over the rebranding project to a bunch of preschoolers. o_O
Score: 12 Votes (Like | Disagree)

Popular Stories

iPhone Measure Height

Newer iPhones Allow You to Measure Someone's Height Instantly — Here's How

Saturday December 3, 2022 10:23 am PST by
iPhone 12 Pro and Pro Max, iPhone 13 Pro and Pro Max, and iPhone 14 Pro and Pro Max models feature a LiDAR Scanner next to the rear camera that can be used to measure a person's height instantly in Apple's preinstalled Measure app. To measure a person's height, simply open the Measure app, point your iPhone at the person you want to measure, and make sure they are visible on the screen from...
iOS 16

When Will iOS 16.2 Be Released?

Friday December 2, 2022 2:13 pm PST by
Apple in late October began testing iOS 16.2 and iPadOS 16.2 updates, providing betas to both developers and public beta testers. As of now, we've had four total betas, with the fourth beta having been released earlier this week. iOS 16.2 and iPadOS 16.2 are expected before the end of the year, and we thought we'd try to narrow down the launch timeline. With only four betas released since...
14 vs 16 inch mbp m2 pro and max feature 1

Major RAM Upgrade Coming to Next-Generation MacBook Pro

Friday December 2, 2022 2:03 am PST by
The next-generation MacBook Pro models could feature faster RAM, according to a recent report from a reliable source. MacRumors Forums member "Amethyst," who accurately revealed details about the Mac Studio and Studio Display before those products were announced, recently provided information about Apple's upcoming 14- and 16-inch MacBook Pro models. The new machines are expected to feature...
General iOS 16 Feature Yellow

iOS 16.2 for iPhone Launching This Month With These 8 New Features

Thursday December 1, 2022 8:44 am PST by
Apple plans to publicly release iOS 16.2 for the iPhone in mid-December, according to Bloomberg's Mark Gurman. The update remains in beta testing for now, with at least eight new features and changes already uncovered so far. iOS 16.2 introduces a number of new features, including Apple's new whiteboard app Freeform, two new Lock Screen widgets for Sleep and Medications, the ability to hide...
apple ar headset concept 1

Kuo: Apple Headset Shipments Potentially Delayed Until Second Half of 2023

Sunday December 4, 2022 7:38 am PST by
Mass shipments of Apple's long-rumored AR/VR headset may be delayed until the second half of 2023 due to unspecified "software-related issues," according to the latest information shared today by tech analyst Ming-Chi Kuo. Apple headset render by Ian Zelbo Kuo said mass shipments of components for the headset are still likely to begin in the first half of 2023, but he believes that mass...
Emergency SOS via Satellite iPhone YT

Apple's iPhone 14 Emergency SOS via Satellite Feature Saves Stranded Man in Alaska

Thursday December 1, 2022 4:37 pm PST by
With the launch of iOS 16.1, Apple rolled out a Emergency SOS via Satellite, which is designed to allow iPhone 14 owners to contact emergency services using satellite connectivity when no cellular or WiFi connection is available. The feature was put to the test in Alaska today, when a man became stranded in a rural area. In the early hours of the morning on December 1, Alaska State Troopers ...
iPhone 14 Pro Purple Side Perspective Feature Purple

iPhone 15 Pro Rumored to Have These 5 Exclusive Features

Saturday December 3, 2022 10:55 am PST by
While we're still around nine months away from Apple unveiling the iPhone 15 lineup, rumors already suggest that the higher-end Pro models will have even more exclusive features than usual compared to the standard models next year. There are currently at least five features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models will be equipped with an A17 Bionic...
top stories 3dec2022

Top Stories: M2 Max Benchmark Leak, iPhone 15 Camera Rumor, and More

Saturday December 3, 2022 6:00 am PST by
With Black Friday and Cyber Week shopping events winding down and the calendar flipping over to December, our attention is starting to turn to 2023 and all of the Apple news we're expecting to see. This week saw an alleged benchmark leak for an "M2 Max" chip expected to make an appearance in upcoming Macs like the MacBook Pro early next year, as well as fresh rumors about the iPhone 15...
android apple fix rcs

Google Again Criticizes Apple for Not Adopting RCS for Messages App: 'Their Texting is Stuck in the 1990s'

Friday December 2, 2022 10:54 am PST by
Google is continuing on with its attempt to convince Apple to adopt the RCS messaging standard, publishing a new "it's time for RCS" blog post. Promoted heavily by Google, RCS or Rich Communication Services is a messaging standard that is designed to replace the current SMS messaging standard. It provides support for higher resolution photos and videos, audio messages, and bigger file sizes, ...
maxresdefault

Can't Get an iPhone 14 Pro? Here's Why You Should Wait for the iPhone 15 Ultra

Monday December 5, 2022 11:44 am PST by
Due to production issues at Apple supplier factories in China, the iPhone 14 Pro and iPhone 14 Pro Max are backordered and basically out of stock at every store. If you were planning to gift or receive an iPhone 14 Pro model for the holidays and didn't already get one, you're basically out of luck because they're gone until late December. Subscribe to the MacRumors YouTube channel for more ...