Seedling today announced the launch of Parker, which it says is the world's first augmented reality teddy bear. Parker the bear is currently being sold exclusively at Apple's retail stores.

Designed for children aged three and up, the teddy bear is just a plain plush bear with no electronics or batteries, but it "comes to life" with the accompanying Parker augmented reality app that's available for iPhone and iPad.


The app uses Apple's ARKit to allow children to interact with Parker in unique ways. Kids can become Parker's doctor and examine his bones and address illnesses with accompanying accessories like a toy thermometer, a stethoscope, x-ray bibs, and medicine, with the app bringing Parker's inner organs to life.

parkerbear1
There are mini games included, like squashing stomach germs to help Parker fight a stomach bug, and there's an augmented reality camera feature that lets children watch as Parker's happiness grows and transforms the world with new augmented reality effects.

Kids can also help build Parker's augmented reality world through the "magic camera," creating an under the sea garden or a magical mushroom forest.

parkerbear2
Parker is available from the Apple Store for $59.95. That price tag includes the bear, a backpack, a toy thermometer, a toy stethoscope, a wooden spoon, wooden medicine, felt x-ray bibs, and a letter from Parker.

Top Rated Comments

JosephAW Avatar
101 months ago
Something seems unnatural with all this.
Score: 3 Votes (Like | Disagree)
Duane Martin Avatar
101 months ago

Kids can also help build Parker's augmented reality world through the "magic camera," creating an under the sea garden or a magical mushroom forest.
I am so in but I am not sure how this is appropriate for children.
Score: 3 Votes (Like | Disagree)
acctman Avatar
101 months ago
give a kid an iPad Pro without a case ... okay:rolleyes:. i'll stick to the actual teddy bear, not everything needs to be tech
Score: 3 Votes (Like | Disagree)
now i see it Avatar
101 months ago
Getem hooked up to the matrix at an early age. Atta boy!
Score: 2 Votes (Like | Disagree)
Hater Avatar
101 months ago
Oh god I hope the furries don't get wind of this.
Score: 1 Votes (Like | Disagree)
5105973 Avatar
101 months ago
I doubt most young children would know about the drug version of magical mushrooms and if they do surely that says more about the parents than it does the company that makes the toy.
True, but I laughed my butt off.
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
apple silicon mac lineup 2024 feature purple m5

Apple's Upcoming Macs Listed in New Report

Thursday July 3, 2025 9:09 am PDT by
AppleInsider's Marko Zivkovic today shared a list of alleged identifiers for future Mac models, which should roll out over the next year or so. The report does not reveal anything too surprising, but it does serve as further evidence that Apple is seemingly working on new models of every Mac, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. Apple is...
Future M5 Chip Devices

M5 Chip Rumored to Debut in These Five Apple Products Later This Year

Friday July 4, 2025 9:14 am PDT by
Apple's next-generation M5 chip is expected to debut in five new products later this year, including the iPad Pro, Vision Pro, MacBook Pro, Mac mini, and iMac. M5 chips will reportedly be manufactured with TSMC's latest third-generation 3nm process, which should result in slight performance and power efficiency improvements over M4 chips fabricated with its second-generation 3nm process. ...