Augmented Reality Teddy Bear From Seedling Now Available Exclusively at Apple Retail Stores

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Seedling today announced the launch of Parker, which it says is the world's first augmented reality teddy bear. Parker the bear is currently being sold exclusively at Apple's retail stores.

Designed for children aged three and up, the teddy bear is just a plain plush bear with no electronics or batteries, but it "comes to life" with the accompanying Parker augmented reality app that's available for iPhone and iPad.


The app uses Apple's ARKit to allow children to interact with Parker in unique ways. Kids can become Parker's doctor and examine his bones and address illnesses with accompanying accessories like a toy thermometer, a stethoscope, x-ray bibs, and medicine, with the app bringing Parker's inner organs to life.


There are mini games included, like squashing stomach germs to help Parker fight a stomach bug, and there's an augmented reality camera feature that lets children watch as Parker's happiness grows and transforms the world with new augmented reality effects.

Kids can also help build Parker's augmented reality world through the "magic camera," creating an under the sea garden or a magical mushroom forest.


Parker is available from the Apple Store for $59.95. That price tag includes the bear, a backpack, a toy thermometer, a toy stethoscope, a wooden spoon, wooden medicine, felt x-ray bibs, and a letter from Parker.

Top Rated Comments

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37 months ago
Something seems unnatural with all this.
Score: 3 Votes (Like | Disagree)
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37 months ago


Kids can also help build Parker's augmented reality world through the "magic camera," creating an under the sea garden or a magical mushroom forest.

I am so in but I am not sure how this is appropriate for children.
Score: 3 Votes (Like | Disagree)
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37 months ago
give a kid an iPad Pro without a case ... okay:rolleyes:. i'll stick to the actual teddy bear, not everything needs to be tech
Score: 3 Votes (Like | Disagree)
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37 months ago
Getem hooked up to the matrix at an early age. Atta boy!
Score: 2 Votes (Like | Disagree)
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37 months ago
Oh god I hope the furries don't get wind of this.
Score: 1 Votes (Like | Disagree)
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37 months ago

I doubt most young children would know about the drug version of magical mushrooms and if they do surely that says more about the parents than it does the company that makes the toy.

True, but I laughed my butt off.
Score: 1 Votes (Like | Disagree)

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