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Over Half of Prospective iPhone X Buyers Surveyed Plan to Choose 256GB Storage

iPhone X with 256GB storage is the most popular device among prospective smartphone buyers, according to a survey conducted by RBC Capital Markets.


Of the 832 individuals surveyed, 28 percent said they plan to purchase iPhone X as their next smartphone. An additional 20 percent of respondents said they intend to buy iPhone 8 Plus, while 17 percent will go for iPhone 8.


The remaining 35 percent of consumers plan to purchase an older model, ranging from iPhone 6s to iPhone 7 Plus.

RBC Capital Markets said 43 percent of prospective buyers interested solely in a new iPhone are looking to purchase an iPhone X, while 32 percent favor iPhone 8 Plus, but no accompanying chart was provided for this data.

A majority 57 percent of respondents who plan on purchasing iPhone X will opt for the 256GB model, which costs $1,149 in the United States. 43 percent said they will buy the 64GB model for $999.


By comparison, 50 percent of iPhone 7 respondents last year opted for 128GB, which was the middle tier between 32GB and 256GB.

RBC Capital Markets analyst Amit Daryanani:
Interestingly, Apple has removed the middle-tier storage option from iPhones. We think that given increasingly greater storage requirements, most of mid-tier storage users will move towards the higher tier.
46 percent of a larger pool of 4,196 respondents said wireless charging is iPhone X's most attractive feature.


Overall, RBC Capital Markets expects strong demand for iPhone X, which should increase Apple's average selling price for iPhones in general. The investment bank remains upbeat about Apple's stock, with a price target of $180.

iPhone X pre-orders start Friday, October 27. The device launches Friday, November 3.



Top Rated Comments

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14 months ago
Of course...why does the 64GB model even exist on a phone that costs 1K?
Rating: 58 Votes
14 months ago
Have to admit I'm surprised about the breakdown for most appealing feature. Wireless charging to me is sort of meh since you still have to put the phone in a particular/specific spot, which itself is wired to an outlet. Happy to take it, I guess, but not something that's especially bothered me as "a problem" with the phones I've owned for the last 10 years.

To me it's the very large screen is a relatively compact body that's most appealing.
Rating: 39 Votes
14 months ago

Of course...why does the 64GB model even exist on a phone that costs 1K?

You would think that the lowest would be 128 for this price point.
Rating: 35 Votes
14 months ago
~1500 for a phone... this is normal.. :rolleyes:

1,149
199 apple care
~8% tax..
Rating: 34 Votes
14 months ago
I think I'll go with the 64. I have the 128 7 plus now and still have plenty of room left. Most of my "stuff" is in iCloud anyway.
Rating: 22 Votes
14 months ago
So much for those who dissed the attraction of wireless charging.
Rating: 18 Votes
14 months ago

By comparison, 50 percent of iPhone 7 respondents last year opted for 128GB, which was the middle tier between 32GB and 256GB.

The cynic in me says this is the reason the X ain't coming in 128GB. 4K "All teh Things" and offer two tiers of storage: not enough and the one we want you to buy. That's the cynic in me. The idealist in me says the cynic in me is right.:)

24% of the surveyed are opting for 7/7+. I'm getting two 7's so I'm in that group.
Rating: 17 Votes
14 months ago
Makes sense. People who are paying 1K+ for a phone may as well get the most storage.
Rating: 17 Votes
14 months ago
What do you do with 256GB of storage? My iPhone 6 w/ 64GB is only 65% full and I could cut it down easily if I needed to. I'm genuinely curious as I can't figure out why people need so much storage.
Rating: 13 Votes
14 months ago
Too bad there is no 512GB option like the iPad. More storage is always a good thing. Maybe next year. Should be 128GB and 512GB.
Rating: 13 Votes

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