"Hey Siri" support and possibly wireless charging case alongside AirPower charging mat.
Over Half of Prospective iPhone X Buyers Surveyed Plan to Choose 256GB Storage
iPhone X with 256GB storage is the most popular device among prospective smartphone buyers, according to a survey conducted by RBC Capital Markets.
Of the 832 individuals surveyed, 28 percent said they plan to purchase iPhone X as their next smartphone. An additional 20 percent of respondents said they intend to buy iPhone 8 Plus, while 17 percent will go for iPhone 8.
The remaining 35 percent of consumers plan to purchase an older model, ranging from iPhone 6s to iPhone 7 Plus.
RBC Capital Markets said 43 percent of prospective buyers interested solely in a new iPhone are looking to purchase an iPhone X, while 32 percent favor iPhone 8 Plus, but no accompanying chart was provided for this data.
A majority 57 percent of respondents who plan on purchasing iPhone X will opt for the 256GB model, which costs $1,149 in the United States. 43 percent said they will buy the 64GB model for $999.
By comparison, 50 percent of iPhone 7 respondents last year opted for 128GB, which was the middle tier between 32GB and 256GB.
RBC Capital Markets analyst Amit Daryanani:
Overall, RBC Capital Markets expects strong demand for iPhone X, which should increase Apple's average selling price for iPhones in general. The investment bank remains upbeat about Apple's stock, with a price target of $180.
iPhone X pre-orders start Friday, October 27. The device launches Friday, November 3.
Of the 832 individuals surveyed, 28 percent said they plan to purchase iPhone X as their next smartphone. An additional 20 percent of respondents said they intend to buy iPhone 8 Plus, while 17 percent will go for iPhone 8.
The remaining 35 percent of consumers plan to purchase an older model, ranging from iPhone 6s to iPhone 7 Plus.
RBC Capital Markets said 43 percent of prospective buyers interested solely in a new iPhone are looking to purchase an iPhone X, while 32 percent favor iPhone 8 Plus, but no accompanying chart was provided for this data.
A majority 57 percent of respondents who plan on purchasing iPhone X will opt for the 256GB model, which costs $1,149 in the United States. 43 percent said they will buy the 64GB model for $999.
By comparison, 50 percent of iPhone 7 respondents last year opted for 128GB, which was the middle tier between 32GB and 256GB.
RBC Capital Markets analyst Amit Daryanani:
Interestingly, Apple has removed the middle-tier storage option from iPhones. We think that given increasingly greater storage requirements, most of mid-tier storage users will move towards the higher tier.46 percent of a larger pool of 4,196 respondents said wireless charging is iPhone X's most attractive feature.
Overall, RBC Capital Markets expects strong demand for iPhone X, which should increase Apple's average selling price for iPhones in general. The investment bank remains upbeat about Apple's stock, with a price target of $180.
iPhone X pre-orders start Friday, October 27. The device launches Friday, November 3.
[ 404 comments ]
Top Rated Comments
(View all)
16 months ago
Have to admit I'm surprised about the breakdown for most appealing feature. Wireless charging to me is sort of meh since you still have to put the phone in a particular/specific spot, which itself is wired to an outlet. Happy to take it, I guess, but not something that's especially bothered me as "a problem" with the phones I've owned for the last 10 years.
To me it's the very large screen is a relatively compact body that's most appealing.
To me it's the very large screen is a relatively compact body that's most appealing.
16 months ago
Of course...why does the 64GB model even exist on a phone that costs 1K?
You would think that the lowest would be 128 for this price point.
16 months ago
~1500 for a phone... this is normal.. :rolleyes:
1,149
199 apple care
~8% tax..
1,149
199 apple care
~8% tax..
16 months ago
I think I'll go with the 64. I have the 128 7 plus now and still have plenty of room left. Most of my "stuff" is in iCloud anyway.
16 months ago
By comparison, 50 percent of iPhone 7 respondents last year opted for 128GB, which was the middle tier between 32GB and 256GB.
The cynic in me says this is the reason the X ain't coming in 128GB. 4K "All teh Things" and offer two tiers of storage: not enough and the one we want you to buy. That's the cynic in me. The idealist in me says the cynic in me is right.:)24% of the surveyed are opting for 7/7+. I'm getting two 7's so I'm in that group.
16 months ago
Makes sense. People who are paying 1K+ for a phone may as well get the most storage.
16 months ago
What do you do with 256GB of storage? My iPhone 6 w/ 64GB is only 65% full and I could cut it down easily if I needed to. I'm genuinely curious as I can't figure out why people need so much storage.
16 months ago
Too bad there is no 512GB option like the iPad. More storage is always a good thing. Maybe next year. Should be 128GB and 512GB.
[ Read All Comments ]
Giphy today announced an update for its iOS app, bringing its GIF-sharing keyboard extension to any app that supports multimedia, including Mail, WhatsApp, Snapchat, Instagram, and more. The update...
Satechi today announced that its new USB-C hub for the 2018 iPad Pro is now available for purchase for $59.99 on the accessory maker's website and Amazon.
Designed for the new iPad...
In October, a report by Bloomberg claimed that spies working for the Chinese government had inserted microchips on Supermicro server motherboards to spy on customers, which Bloomberg reported as...
Two of Apple's largest suppliers have reported healthy jumps in monthly revenue, suggesting fears of weak iPhone demand may be overblown (via Bloomberg).
Asian firms TSMC and Foxconn (Hon...
Google today announced that it is expediting the closure of its Google+ social platform, which was previously set to end in August 2019 and will now be shut down in April 2019.
The company...
Apple today seeded the first beta of an upcoming macOS Mojave 10.14.3 update to developers, five days after releasing macOS Mojave 10.14.2, which addressed an issue with external displays and...
Apple today seeded the first beta of an upcoming watchOS 5.1.3 update to developers, four days after releasing the watchOS 5.1.2 update with new complications for the Infograph face and ECG...
Apple this morning seeded the first beta of an upcoming tvOS 12.1.2 update to developers for testing purposes, five days after releasing the tvOS 12.1.1 update.
Designed for the fourth and...
