On the heels of the launch of the Apple TV 4K with support for HDR and 4K, Amazon today unveiled its next-generation Fire TV, which also has 4K HDR support.

The new device, which appears to replace both the Fire TV box and the Fire TV stick, features a 1.5GHz quad-core processor, an Alexa Voice Remote, Dolby Atmos support, 802.11ac WiFi, and 2160p video at up to 60 frames per second.

amazonfiretvtheverge

Image via The Verge

Designed to be more like the Chromecast than the Apple TV, the new Fire TV is a small, hockey puck-sized square with a cable at one end to plug into a television set. It has Alexa support and offers access to hundreds of apps.

Amazon plans to offer pre-orders for the device starting today, with a launch set for later this year.

Tag: Amazon

Top Rated Comments

shareef777 Avatar
shareef777
101 months ago
Only with Apple does technology that's getting older get more expensive. 4K should of been included when the original Apple TV (4th gen) was released. They waited a couple years (so the parts for 4K have gone down in cost) and so Apple finally releases a 4K Apple TV and then STILL includes a price bump. SMH
Score: 11 Votes (Like | Disagree)
samxv Avatar
samxv
101 months ago
this is the right price for a device like this, how can apple justify their price point? In this day and age a PS4 basically does all of this already so no need for a separate device.
Score: 7 Votes (Like | Disagree)
jclardy Avatar
jclardy
101 months ago
I assume it is supposed to hang from an HDMI port based on the cable length. Looks big enough put a strain on the port.
Yeah, kind of an awkward design. I don't really get the point of having a dongle for a TV when in 99% of homes you will have some kind of entertainment console already, and a 2"x2" box can be hid anywhere in there.

But $69 for 4K HDR and Dolby Atmos support is pretty impressive...something the $179 ATV 4k is missing at launch. I really hope Amazon comes through with their app on the ATV.
Score: 7 Votes (Like | Disagree)
WilliamG Avatar
WilliamG
101 months ago
No Dolby Vision? Honestly, this is getting to be a mess. Some devices support some things but not others... seriously - get this stuff standardized across all platforms already.
Score: 4 Votes (Like | Disagree)
Glockworkorange Avatar
Glockworkorange
101 months ago
Yeah, kind of an awkward design. I don't really get the point of having a dongle for a TV when in 99% of homes you will have some kind of entertainment console already, and a 2"x2" box can be hid anywhere in there.

But $69 for 4K HDR and Dolby Atmos support is pretty impressive...something the $179 ATV 4k is missing at launch. I really hope Amazon comes through with their app on the ATV.
Plus I’m sure YouTube at 4K will work on this device. I cannot understand why Apple will not/cannot work that issue out.
Score: 3 Votes (Like | Disagree)
Moonjumper Avatar
Moonjumper
101 months ago
I assume it is supposed to hang from an HDMI port based on the cable length. Looks big enough put a strain on the port.
Score: 3 Votes (Like | Disagree)
Read All Comments

Popular Stories

iPhone 17 Pro Lower Logo Feature 1

iPhone 17 Pro Coming Soon With These 14 New Features

Monday June 30, 2025 1:08 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
Read Full Article
Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
Read Full Article • 70 comments
A18 Pro Chip

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow. MacRumors...
Read Full Article • 292 comments
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
Read Full Article • 66 comments
macbook air spacegray purple

Apple Planning to Launch Low-Cost MacBook Powered By iPhone Chip

Monday June 30, 2025 3:20 am PDT by
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo. In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
Read Full Article • 236 comments
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...
Read Full Article • 12 comments
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
Read Full Article • 24 comments
maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the MacRumors YouTube channel for more videos. Heal...
Read Full Article • 60 comments
replay all time playlist apple music

Apple Music Debuts All-New Personalized Playlist

Monday June 30, 2025 7:16 am PDT by
As part of its 10-year celebrations of Apple Music, Apple today released an all-new personalized playlist that collates your entire listening history. The playlist, called "Replay All Time," expands on Apple Music's existing Replay features. Previously, users could only see their top songs for each individual calendar year that they've been subscribed to Apple Music, but now, Replay All...
Read Full Article • 32 comments