Amazon Launches New $69 Fire TV Dongle With 4K HDR Support - MacRumors
Skip to Content

Amazon Launches New $69 Fire TV Dongle With 4K HDR Support

by

On the heels of the launch of the Apple TV 4K with support for HDR and 4K, Amazon today unveiled its next-generation Fire TV, which also has 4K HDR support.

The new device, which appears to replace both the Fire TV box and the Fire TV stick, features a 1.5GHz quad-core processor, an Alexa Voice Remote, Dolby Atmos support, 802.11ac WiFi, and 2160p video at up to 60 frames per second.

amazonfiretvtheverge

Image via The Verge

Designed to be more like the Chromecast than the Apple TV, the new Fire TV is a small, hockey puck-sized square with a cable at one end to plug into a television set. It has Alexa support and offers access to hundreds of apps.

Amazon plans to offer pre-orders for the device starting today, with a launch set for later this year.

Tag: Amazon

Top Rated Comments

shareef777 Avatar
shareef777
115 months ago
Only with Apple does technology that's getting older get more expensive. 4K should of been included when the original Apple TV (4th gen) was released. They waited a couple years (so the parts for 4K have gone down in cost) and so Apple finally releases a 4K Apple TV and then STILL includes a price bump. SMH
Score: 11 Votes (Like | Disagree)
samxv Avatar
samxv
115 months ago
this is the right price for a device like this, how can apple justify their price point? In this day and age a PS4 basically does all of this already so no need for a separate device.
Score: 7 Votes (Like | Disagree)
jclardy Avatar
jclardy
115 months ago
I assume it is supposed to hang from an HDMI port based on the cable length. Looks big enough put a strain on the port.
Yeah, kind of an awkward design. I don't really get the point of having a dongle for a TV when in 99% of homes you will have some kind of entertainment console already, and a 2"x2" box can be hid anywhere in there.

But $69 for 4K HDR and Dolby Atmos support is pretty impressive...something the $179 ATV 4k is missing at launch. I really hope Amazon comes through with their app on the ATV.
Score: 7 Votes (Like | Disagree)
W
WilliamG
115 months ago
No Dolby Vision? Honestly, this is getting to be a mess. Some devices support some things but not others... seriously - get this stuff standardized across all platforms already.
Score: 4 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
OldSchoolMacGuy
115 months ago
Only with Apple does technology that's getting older get more expensive. 4K should of been included when the original Apple TV (4th gen) was released. They waited a couple years (so the parts for 4K have gone down in cost) and so Apple finally releases a 4K Apple TV and then STILL includes a price bump. SMH
They waited a couple years because 4K HDR content is still uncommon. Netflix and Amazon both have small catalogs of 4K content and most is upconverted and not true HDR.

Creating a device when there wasn't any content would pretty much guarantee failure. Apple waited because there's at least enough content at this point to justify going this route.
Score: 3 Votes (Like | Disagree)
Glockworkorange Avatar
Glockworkorange
115 months ago
Yeah, kind of an awkward design. I don't really get the point of having a dongle for a TV when in 99% of homes you will have some kind of entertainment console already, and a 2"x2" box can be hid anywhere in there.

But $69 for 4K HDR and Dolby Atmos support is pretty impressive...something the $179 ATV 4k is missing at launch. I really hope Amazon comes through with their app on the ATV.
Plus I’m sure YouTube at 4K will work on this device. I cannot understand why Apple will not/cannot work that issue out.
Score: 3 Votes (Like | Disagree)
Read All Comments

Popular Stories

iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching in Two Months With These 12 New Features

Friday July 17, 2026 10:39 am PDT by
It is now mid-July, and that means the iPhone 18 Pro and iPhone 18 Pro Max are now just two months away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more. Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, ...
Read Full Article • 58 comments
Apple AppleCare One Feature

'AppleCare One' is Now Even More Valuable

Saturday July 18, 2026 6:25 am PDT by
While the monthly and annual prices of AppleCare+ plans for Macs and iPads received a slight increase this week, AppleCare One continues to start at $19.99 per month in the U.S., making the multi-device plan even more valuable. Launched in July 2025, AppleCare One allows you to cover up to three devices as part of a single subscription for $19.99 per month, and additional devices can be...
Read Full Article • 120 comments
Apple Up Arrow Fearture

Apple's Latest Price Increases Go Beyond Macs and iPads

Sunday July 19, 2026 8:50 am PDT by
After raising prices on all Macs and iPads worldwide last month, Apple increased prices on more products and services on Friday. Apple has raised prices on Apple Music and Apple One plans around the world, iCloud+ plans in eight countries, and on iPhone models in Japan.Apple Music Now Costs $11.99 as Apple Increases Subscription Prices Apple Raises iCloud+ Prices in 8 Countries Apple...
Read Full Article • 59 comments