Estimated Supply of iPhone X on Launch Day Revised Down to Just Over 12 Million Units - MacRumors
Skip to Content

Estimated Supply of iPhone X on Launch Day Revised Down to Just Over 12 Million Units

When the iPhone X launches on November 3, initial supply of the smartphone available to purchase could be limited to around 12 million units, according to Jeff Pu, an analyst at Taipei-based Yuanta Investment Consulting.

truedepth
Pu told Nikkei Asian Review that Foxconn likely manufactured around 2 million iPhone X devices in September. He said the number should increase to 10 million in October, and reach a total of 40 million by the end of the year, down from his original forecast of 45 million units earlier this year.

If accurate, that means there would be just over 12 million iPhone X handsets available to purchase when the device launches in under six weeks.

The report corroborates that the TrueDepth camera and facial recognition system is a major bottleneck for iPhone X production, as KGI Securities analyst Ming-Chi Kuo said in a research note earlier this week.

Two executives working for iPhone suppliers told Nikkei Asian Review that 3-D sensor part makers are still struggling to reach a satisfactory level of output, and to boost their yield rate. This rate measures the number of usable or saleable units from a batch of components or final products produced. A low yield rate is likely to hurt a company's margins and bottom line.

Reports about limited availability surrounding an iPhone launch surface every year, but rumors suggest the iPhone X might be even harder to get your hands on than a 256GB iPhone 7 Plus in Jet Black last year.

Related Forum: iPhone

Popular Stories

macOS 27 on MacBook Pro

macOS 27 Will Mark the End of an Era

Saturday April 18, 2026 6:45 am PDT by
During its Platforms State of the Union segment at WWDC 2025, Apple revealed that macOS 26 Tahoe is the final major macOS version for Intel-based Macs. The upcoming macOS 27 release will be compatible with Apple silicon Macs only, meaning that you will need a Mac with an M-series chip or a MacBook Neo with an A18 Pro chip in order to install the software update. macOS 27 should be available...
macworld iphone 18 pro colors

iPhone 18 Pro's Four Rumored Colors Revealed, Including 'Dark Cherry'

Friday April 17, 2026 3:50 am PDT by
A source said to be familiar with Apple's supply chain today revealed the color options Apple is planning for the iPhone 18 Pro, iPhone 18 Pro Max, and the upcoming foldable iPhone. Image via Macworld. The information comes from Macworld, which says the signature new color for this year's Pro models will be Dark Cherry, a deep wine-like red. While other sources had previously reported on a...
Aston Martin CarPlay Ultra Screen

Apple Says CarPlay Ultra is Coming to These Vehicle Brands

Saturday April 18, 2026 5:59 am PDT by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. CarPlay Ultra...

Top Rated Comments

112 months ago
Ok, 12 million doesn't sound as bad after all the talk about 10,000 units/day and multiple issues with manufacturing.
Score: 23 Votes (Like | Disagree)
sniffies Avatar
112 months ago
Limit launch to the great United States of America only!
Score: 18 Votes (Like | Disagree)
112 months ago
The sensor housing is too ugly for me to order one.
I'm notch surprised...
Score: 16 Votes (Like | Disagree)
Casiotone Avatar
112 months ago
"Just" over 12 million units?

Look at the first weekend iPhone sales stats. (Apple didn't release the numbers for the 7)



For the 2017 iPhones I would have expected something like 15M for the first weekend, so 12M for the X and a few million iPhone 8 sales would probably add up to a number close to that.

Of course the demand for the X may well exceed 12M at launch, but I don't see it as a catastrophic supply constraint that some seem to imply since the numbers seem to be in line with previous years. The question will be more about how fast they can replenish their stock supply after the launch.
Score: 14 Votes (Like | Disagree)
maflynn Avatar
112 months ago
Wasn't Cook supposed to be supply channel expert? I'm not understanding why Apple continually has supply problems, though with the X, it seems more acute.
Score: 13 Votes (Like | Disagree)
iapplelove Avatar
112 months ago
Don’t worry MR, I will be sure to post how much I’m enjoying mine !
Score: 13 Votes (Like | Disagree)