Apple Shares '8 Things to Love About iPhone 8' Video

Apple this morning published a new iPhone 8 ad to its YouTube channel, highlighting eight things to love about the new device.


In the 46 second spot, set to the song "Namesake" by Tunde Olaniran, Apple lists the following features as reasons to get an iPhone 8:

- Most durable glass in a smartphone
- Portrait Lighting (the new Portrait Mode feature)
- Wireless charging with Qi inductive chargers
- The A11, the smartest most powerful chip in a smartphone
- The world's most popular camera
- Water resistant
- New Retina HD display with True Tone
- Augmented Reality support

Apple's new iPhone 8 ad comes just as the device is launching. The iPhone 8 and the iPhone 8 Plus went on sale today, with pre-order customers receiving deliveries and retail stores beginning to offer the devices for purchase.

This is Apple's third iPhone 8 video, following two that were shown on stage during the September 15 keynote event. One of those videos described the iPhone 8 in 8 seconds, and the other was a 40 second unveiling video.

Top Rated Comments

(View all)
Avatar
38 months ago
No Thanks.

iPhone 8/8+ : Out of date design.
iPhone X : Over priced. No touch ID.

iPhone X should have been $699, or $799 at most.
Score: 8 Votes (Like | Disagree)
Avatar
38 months ago
just let inventory sit so the price will drop.

they should have just release the X only. created a problem for themselves. Steve Job would not have done it this way. LOL
Score: 8 Votes (Like | Disagree)
Avatar
38 months ago
I especially love how it took Apple MORE than 5 years to adopt Qi standard. Just on the forefront of innovation on this one.
Score: 8 Votes (Like | Disagree)
Avatar
38 months ago
1. It's in stock.
Score: 7 Votes (Like | Disagree)
Avatar
38 months ago
Apple is really losing it. This just stinks of desperation, I think Timmy is panicking, especially if X production is as bad as rumours say, Timmy could be in a lot of trouble here.

- Most durable glass in a smartphone

It's not like the iPhone 7 is all that fragile and a bit more durable really doesn't mean much.

- Portrait Lighting (the new Portrait Mode feature)

Cheap gimmick and early hands on reports aren't that positive. Also, a simple software feature, there's no reason the can't 7 do this. Apple was just desperate for something to distinguish the 8.

- Wireless charging with Qi inductive chargers

Literally 5 years behind on that one and just adopting someone else's tech late. Hardly something you should brag about.

- The A11, the smartest most powerful chip in a smartphone

Anyone find the 7 slow? I'm sure there's a few people who do, but not many.

- The world's most popular camera

Not yet since you haven't sold as many iPhone 8's as 7's. And just because you sell 80 million iPhones doesn't mean 80 million people love the camera.

- Water resistant

Others beat you to that punch by over a year and didn't have to take away the headphone jack to do it.

- New Retina HD display with True Tone

Marketing doubletalk. Much cheaper phones have far superior 1440p OLED displays in a smaller form factor than your non-plus model.

- Augmented Reality support

Another software gimmick you're pretending has something to do with the 8 when you're just desperate for a distinguishing feature. And it doesn't do much yet, wake me up when there's a killer app for AR.
Score: 5 Votes (Like | Disagree)
Avatar
38 months ago
I’m surprised they managed to list 8 things, but then realised they used old features too.
Score: 5 Votes (Like | Disagree)

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