Apple Highlighting 4K HDR Movies in iTunes Ahead of Apple TV 4K Launch

Wednesday September 20, 2017 1:50 PM PDT by Juli Clover
Ahead of the launch of the Apple TV 4K, Apple has updated its iTunes Store on Mac, iOS, and Apple TV with several sections highlighting a range of 4K HDR movies that are available to purchase or rent.

The 4K section lists dozens of movies broken down into categories like New Releases, Visually Stunning, Action & Adventure, Drama, Comedies, and more.


Quite a few new releases are available in 4K, including Wonder Woman, Baby Driver, Alien: Covenant, Logan, John Wick: Chapter 2, La La Land, and Fantastic Beasts and Where to Find Them.

Apple first began making 4K content available for purchase late last week. Apple's 4K movies are available at the same price as HD movies, with new releases typically available for $19.99.

iTunes customers who have already purchased HD quality content can expect to see their HD films upgraded to 4K at no additional cost.

4K iTunes content will be available on the Apple TV 4K, set to launch this Friday, September 22. Pricing on the 4K Apple TV starts at $179 for 32GB of storage.

Related Roundups: Apple TV, tvOS 12, tvOS 13
Tags: iTunes, Apple TV Guide
Buyer's Guide: Apple TV (Don't Buy)
55 comments


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Moonjumper
23 months ago
Hopefully they will add 4K on macOS soon. It seems odd selling up to 5K screens (which surpass the 90%+ DCI P3 colour space required for Ultra HD Premium), but limiting the video quality to 1080p.
Rating: 6 Votes
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kepardue
23 months ago
Funny enough, I can see the big ol' 4K HDR promotional in the iTunes Store, but every single movie is still showing up as being just HD quality. I'm wanting to watch some 4K goodness on my 5K iMac!
Rating: 3 Votes
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dlscharlau
23 months ago
Your downloaded HD movies in your iTunes library will not be changed. 4K versions of your past purchases are only offered for streaming to the Apple TV 4K.
https://support.apple.com/en-us/HT207949
Rating: 2 Votes
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Twinsbb17
23 months ago
I'm really hoping my already-redeemed digital copies from my blu-rays will be upgraded to 4K in iTunes. If that's the case, though, the secondary market for digital copy codes just went up.
Rating: 2 Votes
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bommai
23 months ago
How about the audio? Are they still limiting it to the ancient Dolby digital? What about Dolby Atmos?
Rating: 2 Votes
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ErikGrim
23 months ago

SAME price?

They have gone up £2 pounds!

They already increased the price prior to 4K to compensate for your Brexit nuked economy.
Rating: 2 Votes
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Brenster
23 months ago


FYI, Netflix app update going out now, adds HDR support for iOS 11, Premium Plan required, which is the plan you have to get for 4K anyway.

Netflix adds HDR (including DV) support for iOS 11 devices that are capable of it (currently iPhone 8/8+/X, 2017 iPad Pro 10.5/12.9.).

Netflix Help Center:
“Can I stream Netflix in Dolby Vision or HDR?”
https://help.netflix.com/en/node/42384

(Ready for ATV 4K also).


Interested to see if Netflix support HDR10/Dolby Vision on 1080 content on iPad Pro 2017. Most providers other than Apple seem to be tying HDR support together with 4K; you either get both or you get neither,

EDIT: question answered!

We recommend an Internet connection speed of at least 25 megabits per second to stream titles available in HDR and Dolby Vision at Ultra HD 4K resolution. If your Internet connection speed is lower, you can still enjoy HDR at lower resolutions like 1080p. For more information, see our Internet Connection Speed Recommendations ('http://help.netflix.com/en/node/306') article.
.
Rating: 1 Votes
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benji888
23 months ago

Huh? Do DO tell you that only the Apple TV can play 4K video.... So not sure what you mean.

2017 iPad Pro models, and iPhone X can do HDR, there is a switch to turn it on in iOS 11 (for these devices only). So, some devices may be able to play the higher quality color, but, not at 4K resolution? And, what about the 4K/5K iMacs?

What that says is that the whole chain needs to be 4K compatible, it doesn't necessarily mean the ATV 4K is the only apple device that will play 4K content. If the 4K/5K iMacs are HDCP 2.2 compliant, they will be able to play 4K content also. Same with any TB3 Mac with a 4K or better monitor, this should be possible.
[doublepost=1505947828][/doublepost]

Everyone's wants/needs are different, but I'm fine with 5.1 audio. What I *am* upset about is the lack of 24Hz support. :(

you should check out the apple tv thread on AVS forum, they're talking about that.
[doublepost=1505947936][/doublepost]...to go along with my last post...

"You can download a local copy of an HD movie, and you might be able to download HDR and Dolby Vision versions, but you can't download a 4K version." (from the apple support link posted previously in this thread).
Rating: 1 Votes
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hipnetic
23 months ago
Everyone's wants/needs are different, but I'm fine with 5.1 audio. What I *am* upset about is the lack of 24Hz support. :(
Rating: 1 Votes
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benji888
23 months ago
Keep in mind, apple doesn't want to charge more for UHD over HD, so, they have to make deals with the content providers/distributors...these things take time.

Apple said in september that movies would be rolling out first, then 4K TV shows.

Also, they said in September that Amazon Prime channel would be coming "later this year", so, don't expect it tomorrow. It'll probably come out when Amazon has their new 4K streamer ready for market also, so they can compete. Amazon and Apple have not been very friendly.

should start at 11:04 mins. in:
[MEDIA=youtube]yr8wiXapQ7I[/MEDIA]
Rating: 1 Votes
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