Ahead of the launch of the Apple TV 4K, Apple has updated its iTunes Store on Mac, iOS, and Apple TV with several sections highlighting a range of 4K HDR movies that are available to purchase or rent.

The 4K section lists dozens of movies broken down into categories like New Releases, Visually Stunning, Action & Adventure, Drama, Comedies, and more.

apple4khdr
Quite a few new releases are available in 4K, including Wonder Woman, Baby Driver, Alien: Covenant, Logan, John Wick: Chapter 2, La La Land, and Fantastic Beasts and Where to Find Them.

Apple first began making 4K content available for purchase late last week. Apple's 4K movies are available at the same price as HD movies, with new releases typically available for $19.99.

iTunes customers who have already purchased HD quality content can expect to see their HD films upgraded to 4K at no additional cost.

4K iTunes content will be available on the Apple TV 4K, set to launch this Friday, September 22. Pricing on the 4K Apple TV starts at $179 for 32GB of storage.

Related Roundup: Apple TV
Tag: iTunes
Buyer's Guide: Apple TV (Buy Now)

Top Rated Comments

Moonjumper Avatar
49 months ago
Hopefully they will add 4K on macOS soon. It seems odd selling up to 5K screens (which surpass the 90%+ DCI P3 colour space required for Ultra HD Premium), but limiting the video quality to 1080p.
Score: 6 Votes (Like | Disagree)
kepardue Avatar
49 months ago
Funny enough, I can see the big ol' 4K HDR promotional in the iTunes Store, but every single movie is still showing up as being just HD quality. I'm wanting to watch some 4K goodness on my 5K iMac!
Score: 3 Votes (Like | Disagree)
ErikGrim Avatar
49 months ago
SAME price?

They have gone up £2 pounds!
They already increased the price prior to 4K to compensate for your Brexit nuked economy.
Score: 2 Votes (Like | Disagree)
bommai Avatar
49 months ago
How about the audio? Are they still limiting it to the ancient Dolby digital? What about Dolby Atmos?
Score: 2 Votes (Like | Disagree)
Twinsbb17 Avatar
49 months ago
I'm really hoping my already-redeemed digital copies from my blu-rays will be upgraded to 4K in iTunes. If that's the case, though, the secondary market for digital copy codes just went up.
Score: 2 Votes (Like | Disagree)
dlscharlau Avatar
49 months ago
Your downloaded HD movies in your iTunes library will not be changed. 4K versions of your past purchases are only offered for streaming to the Apple TV 4K.
https://support.apple.com/en-us/HT207949
Score: 2 Votes (Like | Disagree)

Top Stories

macbook air orange

Apple Developing a Whole New Kind of MacBook Air

Monday June 21, 2021 2:15 am PDT by
Apple is believed to be working on a completely new, high-end version of the MacBook Air, according to recent reports. Bloomberg's Mark Gurman, who often reveals accurate insights into Apple's plans, has repeatedly discussed the company's work on a high-end MacBook Air. Apple analyst Ming-Chi Kuo and leaker Jon Prosser have also referred to a similar MacBook Air model. The high-end...
iOS 15 Users Underwhelmed Feature

Users Underwhelmed by iOS 15 and iPadOS 15, Survey Suggests

Monday June 21, 2021 7:17 am PDT by
Users appear to be underwhelmed by Apple's upcoming iOS 15 and iPadOS 15 updates, according to the findings of a new survey by SellCell. The survey asked 3,000 iPhone and iPad users, evenly split between men and women, aged 18 or over in the United States, what they thought of iOS 15, iPadOS 15, and the naming of the upcoming iPhone 13 lineup. Over 50 percent of all of the survey's...
purple iphone 12 and 12 mini

iPhone 12 Mini Production Reportedly Ended Earlier Than Expected Due to Relatively Low Sales

Monday June 21, 2021 7:07 am PDT by
Following widespread reports that the iPhone 12 mini has experienced poor sales performance, at least relative to other iPhone 12 models, Taiwanese research firm TrendForce today claimed that production of the device has already ended. According to TrendForce, the iPhone 12 mini "reached End-of-Life ahead of time" during the second quarter of 2021, suggesting that Apple will focus on selling ...
Dark Sky App Featured

Apple Updates Dark Sky Weather App With Apple Watch Improvements and More

Tuesday June 22, 2021 11:58 am PDT by
Apple today updated the Dark Sky weather app for the first time since November with improved VoiceOver support and other bug fixes and performance improvements. In addition, Dark Sky complications on the Apple Watch now update more frequently. The full release notes for Dark Sky version 6.8.6:• Improved VoiceOver support • Complications on Apple Watch update more frequently •...
iPhone 12 v Android 2020

Apple Executive Says Users Who Want App Sideloading Already Have That Option With Other Platforms

Wednesday June 23, 2021 5:07 am PDT by
Apple earlier today published a detailed report outlining in blatant terms the negative impact that sideloading would have on the iPhone and iPad, specifically calling out the impacts it would have on user privacy and security. Now, the company is continuing its PR push, with an executive noting in an interview that users who wish to sideload apps already have that option thanks to other...
iOS Spam Calendar Feature

iCloud Users Continue to Be Plagued by Calendar Spam

Monday June 21, 2021 8:51 am PDT by
Despite previous attempts to put the situation at rest, some iCloud users continue to experience spam calendar invitations, causing their calendars to be filled with random events. The situation received widespread coverage in 2016, where Apple said that it was "actively working to address this issue" by "identifying and blocking suspicious senders." Victims are targeted in various ways. The ...
primeday2020 feature3

Amazon Prime Day: The Best Apple Deals

Monday June 21, 2021 6:15 am PDT by
Amazon's annual Prime Day event has officially kicked off today, beginning 48 hours of discounts, offers, and tons of savings across Amazon's storefront. This includes everything from home electronics to clothing, jewelry, video games, movies, and much more. Note: MacRumors is an affiliate partner with these vendors. When you click a link and make a purchase, we may receive a small payment,...
ios wifi settings

iOS Bug Causes Specific Network Name to Disable Wi-Fi on iPhones

Sunday June 20, 2021 4:15 am PDT by
A wireless network naming bug has been discovered in iOS that effectively disables an iPhone's ability to connect to Wi-Fi. Security researcher Carl Schou found that after joining a Wi-Fi network with the name "%p%s%s%s%s%n" his iPhone's Wi-Fi functionality was left "permanently disabled." Changing a hotspot's SSID did nothing to correct the problem, with even a reboot failing to make a...
iphone 13 lineup dummy models

iPhone 13 Dummy Models Depict Repositioned Camera Modules

Wednesday June 23, 2021 4:12 am PDT by
New alleged dummy models of the upcoming iPhone 13, shared by leaker Sonny Dickson on Twitter, depict a modified camera layout on the standard iPhone 13 and iPhone 13 mini, with two lenses in a diagonal arrangement rather than the vertical arrangement seen on the iPhone 12 models. The dummy models generally line up with iPhone 13 schematics previously seen by MacRumors, which showed that the ...
iphone 13 yellow

TrendForce: iPhone 13 Lineup Will Remain Limited to Maximum 512GB of Storage

Monday June 21, 2021 6:33 am PDT by
Apple will likely unveil its next-generation "iPhone 12s" or "iPhone 13" lineup in around two and a half months from now, and ahead of time, Taiwanese research firm TrendForce has outlined its expectations for the devices. A summary of TrendForce's expectations:Apple will unveil four new iPhones in September, including a mini model, a standard model, and two Pro models. September is the...