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Apple Retires (PRODUCT)RED iPhone 7 and iPhone 7 Plus Models

With the introduction of the iPhone 8, iPhone 8 Plus, and iPhone X, Apple has quietly discontinued its (PRODUCT)RED iPhone 7 and iPhone 7 Plus models. Apple's (PRODUCT)RED iPhone 7 and 7 Plus were first introduced in March of 2017, six months after the debut of the iPhone 7.

The two devices were released in celebration of more than 10 years of partnership between Apple and (RED), with proceeds provided to the Global Fund to prevent the spread of HIV/AIDS in Africa.


Though the (PRODUCT)RED iPhone 7 and iPhone 7 Plus have been discontinued, Apple is still selling the devices in Silver, Gold, Rose Gold, Matte Black, and Jet Black. Pricing on the iPhone 7 now starts at $549 for the 32GB model, while pricing starts at $669 for the 32GB iPhone 7 Plus.

Apple is offering the two devices in 32 and 128GB configurations, with the 256GB models having been discontinued alongside all (PRODUCT)RED devices.

While Apple is no longer offering a (PRODUCT)RED iPhone, the company continues to sell many (PRODUCT)RED accessories, including several that were introduced today. There are new 38mm and 42mm Ruby (PRODUCT)RED Apple Watch Classic Buckle bands for $149, and Apple has also introduced a new (PRODUCT)RED Leather Sleeve for the iPad Pro priced at $129, and a new (PRODUCT)RED Apple Pencil Case priced at $29.


A portion of the sales from Apple's entire (PRODUCT)RED accessory lineup is donated to the Global Fund, a charity that funds AIDS-related programs in Africa.

Related Roundup: iPhone 7
Buyer's Guide: iPhone 8 (Caution)


Top Rated Comments

(View all)

10 months ago
Months ago…

Ive: "What are we going to do with all this left over red aluminium after we retire the red iPhone 7?"

Tim: (glances at digital crown of Apple Watch) "I think I've got an idea."



Rating: 28 Votes
10 months ago
RIP Jet Black. You were too precious for this world.
Rating: 16 Votes
10 months ago
Well, that was fast retiring the Product Red iPhone. That's unfortunate, I liked that color.
Rating: 8 Votes
10 months ago
I like the red but it looks horrible with the white front. It looks more like a Christmas version of the iPhone.

Would've been a much nicer looking phone with the black front.
Rating: 5 Votes
10 months ago
Can't have Africa killing those margins.
Rating: 4 Votes
10 months ago
I thought the color was pretty cool, but I guess I'm getting "blush gold" for the iPhone 8. If between that and red, I'd rather have the red.
Rating: 3 Votes
10 months ago
The "Red" on these isn't very good. After seeing them in person the anodize is really weak and thin and not very vibrant. The Product [RED] case is a better Red in my opinion.

If they had an iPhone 8 with solid Red glass it would be cool. But clearly they're not using a process where the glass is solid colored or they would have a Black iPhone and not Space Grey.
Rating: 2 Votes
10 months ago

Well, that was fast retiring the Product Red iPhone. That's unfortunate, I liked that color.


Tim is probably already holding the Product Red X in his hand.
Rating: 2 Votes
10 months ago
It'll be back. To my knowledge the "Red" editions have almost always come after the initial product releases.
Rating: 2 Votes
10 months ago

RIP Jet Black. You were too precious for this world.

That's the only thing I'm sad about in upgrading to the X. I absolutely love my Jet Black 7. Love.
Rating: 1 Votes

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