Instagram is currently testing a new feature that allows users to share new Instagram Stories directly to their Facebook account. The feature, first reported by Mashable, appears to be Facebook's latest attempt to increase the visibility of Stories in its main app, essentially by getting users of its more visual-oriented Instagram network to double-post stories as Facebook Stories.
As part of the test, which is likely only a partial rollout for now, Instagram users see a new option to share their newly captured photos and videos as a Facebook Story as well as an Instagram Story, according to screenshots posted to Twitter.
The experiment appears to suggest that Facebook Stories, which the company launched in April, have failed to be a hit with the social media network's users. Like Snapchat and Instagram Stories before them, Facebook Stories let users post a picture or video onto their feed, which disappears 24 hours later.
Facing poor adoption of a feature that appears at the top of the news feed, Facebook initially tweaked the UI to look less bereft by showing ghost-like, grayed-out profile pictures of friends, regardless of whether they've ever posted a Facebook Story. But it looks like that hasn't had much effect either.
By contrast, Instagram Stories enjoy high engagement and are reportedly used by 250 million people daily. In fact, Instagram's success has allowed it to remain largely free of encroachment from its parent company until now, so Facebook's attempt to siphon off some of that success to its core app implies this could be a last-ditch attempt to save Facebook Stories before the feature's removed for good.
🚨 ALERT 🚨
— Matt Navarra ⭐️ (@MattNavarra) September 6, 2017
Instagram is testing option to share your 'Story' directly to Facebook
h/t @mruiandre pic.twitter.com/VTqI92dNJe
As part of the test, which is likely only a partial rollout for now, Instagram users see a new option to share their newly captured photos and videos as a Facebook Story as well as an Instagram Story, according to screenshots posted to Twitter.
The experiment appears to suggest that Facebook Stories, which the company launched in April, have failed to be a hit with the social media network's users. Like Snapchat and Instagram Stories before them, Facebook Stories let users post a picture or video onto their feed, which disappears 24 hours later.
Facing poor adoption of a feature that appears at the top of the news feed, Facebook initially tweaked the UI to look less bereft by showing ghost-like, grayed-out profile pictures of friends, regardless of whether they've ever posted a Facebook Story. But it looks like that hasn't had much effect either.
By contrast, Instagram Stories enjoy high engagement and are reportedly used by 250 million people daily. In fact, Instagram's success has allowed it to remain largely free of encroachment from its parent company until now, so Facebook's attempt to siphon off some of that success to its core app implies this could be a last-ditch attempt to save Facebook Stories before the feature's removed for good.
14 comments
For the first time since Bloomberg published a highly controversial story suggesting Chinese spies planted microchips in Supermicro server motherboards Apple used in its iCloud facilities, Apple CEO...
Apple's design chief Jony Ive sat down for an interview over lunch with Financial Times reporter Nicholas Foulkes earlier this month, discussing a wide range of topics, including the Apple Watch,...
iPhone XR pre-orders kicked off at 12:01 a.m. Pacific Time, and just a half hour after orders went live, some colors started selling out and became unavailable for launch day delivery in the United...
Apple is now accepting pre-orders for the new iPhone XR through its online storefront on the web and through its Apple Store app on iOS devices.
The 6.1-inch iPhone XR is the third iPhone in the...
Apple has taken its online storefront down to prepare for pre-orders for the 6.1-inch iPhone XR, the third iPhone in the 2018 iPhone lineup. Apple will begin accepting orders for the iPhone XR at...
Apple's upcoming iPad Pro models will feature a USB-C port instead of a traditional Lightning port, according to information gathered from accessory makers at the Global Source Mobile Electronics...
Pre-orders for the iPhone XR will kick off on Friday, October 19 at 12:01 a.m. Pacific Time, allowing customers to purchase the third flagship iPhone in the 2018 iPhone lineup.
Apple is planning...
Apple in iOS 12 introduced a new Siri Shortcuts feature that's designed to let users create multi-step automations using first and third-party apps.
Since iOS 12's release, app...
