T-Mobile today announced that its T-Mobile ONE family plans will come with free Netflix subscriptions beginning September 12, allowing plan members to stream Netflix content at no additional monthly charge. To qualify, users will need two or more paid voice lines on a T-Mobile ONE family plan, and if customers already pay for a Netflix subscription, the un-carrier will cover the cost of the standard price: "meaning you’ll save nearly $120 every year."
This means that users who take advantage of the offer will get Netflix's $9.99/month, 2-screen subscription plan at no additional cost.
The company is calling the new addition "Netflix On Us," and described it as a way for T-Mobile to tackle "one of the biggest customer pain points" in mobile networking contracts, which is bigger bundles at increased prices. T-Mobile said that while other carrier bundles are about including some features users want and some they don't, with the end goal of increased monthly prices, Netflix On Us adds a service that most T-Mobile customers already use at no extra cost.
“The future of mobile entertainment is not about bolting a satellite dish to the side of your house or resuscitating faded 90s dotcoms. The future is mobile, over-the-top and unlimited,” said John Legere, president and CEO of T-Mobile. “While the carriers spend billions on their franken-strategies to cobble together carrier–cable–content mashups, the Un-carrier just leapfrogged them all by partnering with the best and giving it to customers at no extra charge. Because that’s what we always do. Give more to you without asking more from you.”
“This is the right move at the right time — for all the right reasons,” said Reed Hastings, co-founder and CEO of Netflix. “More and more fans are bingeing on mobile, so we’re bringing together Netflix’s award-winning TV shows and movies with T-Mobile’s award-winning, unlimited network.”
T-Mobile ONE customers with unlimited everything can also now add Netflix On Us, as well as customers with free lines from T-Mobile's recent "line-on-us" deals. To celebrate the new partnership, T-Mobile is launching a Twitter "meme-a-thon" tomorrow, September 7, where users will be able to enter to win smartphones, Netflix and T-Mobile swag, and BingeBoxes filled with "bingeing essentials" by responding to the company's Twitter account with Netflix show quotes, GIFs, and memes.
For more information about Netflix On Us, visit T-Mobile's website right here.