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Pre-Orders for iPhone 8 Likely to Start on September 15, Shipments on September 22

For the past five years, Apple's September iPhone-centric events have followed the same general formula. An event during the first week or two of the month, pre-orders shortly after, and then an official launch date approximately 10 days later. Apple's September schedule for 2012 to 2016 is below:

- iPhone 5 (2012) - Sept. 12 event, Sept.14 pre-orders, Sept. 21 launch.

- iPhone 5s (2013) - Sept. 10 event, no pre-orders, Sept. 10 launch.

- iPhone 6/6 Plus (2014) - Sept. 9 event, Sept. 12 pre-orders, Sept. 19 launch.

- iPhone 6s/6s Plus (2015) - Sept. 9 event, Sept. 12 pre-orders, Sept. 25 launch.

- iPhone 7/7 Plus (2016) - Sept. 7 event, Sept. 9 pre-orders, Sept. 16 launch.

If Apple plans to follow this same formula -- and it looks like that's what's happening -- pre-orders for the new "iPhone 8" and its companion devices the iPhone 7s and the iPhone 7s Plus will take place on Friday, September 15 at 12:00 a.m. Pacific Time.

Following pre-orders, the new devices will most likely see an official launch on Friday, September 22, with pre-order shipments going out to customers and in-store stock available.


Friday, September 15 is a highly logical guess as to when we're going to see pre-orders, and unsurprisingly, that's the date being cited today by German site Macerkopf. According to the site, German carriers are preparing for a September 15 pre-order date and a September 22 launch date.

While Apple tends to follow a specific September formula, there have been deviations. In 2013, for example, Apple did not accept pre-orders for the iPhone 5s due to supply constraints, and in 2015, pre-orders took place early on a Saturday morning. Still, September 15 and September 22 are the most likely dates for pre-orders and launch, respectively.

Apple will unveil the new iPhone 8 at an event set to be held on Tuesday, September 12 at 10:00 a.m. PT at its Apple Park campus. An iPhone 7s, 7s Plus, LTE Apple Watch, and 4K Apple TV will also make an appearance at the event.

For details on the new iPhone 8, which will feature a glass body, edge-to-edge display, facial recognition, and more, make sure to check out our full iPhone 8 roundup.

Related Roundups: iPhone 8, iPhone X


Top Rated Comments

(View all)

9 months ago

Wake up at 2:55.
Wait until 3.
Open Apple Store App.
Tap, tap, TouchID.
Check confirmation email.
Back in bed by 3:02.

Wake later that morning to realize your est. ship date slipped to Jan. 2018 in those two taps and a TouchID. :D
Rating: 23 Votes
9 months ago
Wake up at 2:55.
Wait until 3.
Open Apple Store App.
Tap, tap, TouchID.
Check confirmation email.
Back in bed by 3:02.

Super smooth process! Not sure why everyone gets in a tizzy abot preorder night :P
Rating: 14 Votes
9 months ago
Pre orders September 15th 2017

First shipment of iPhone 8’s April 2018.
Rating: 11 Votes
9 months ago
I would pre-order right now, sight unseen, if I could.
Rating: 11 Votes
9 months ago
It’s almost that time of the year again. Tracking planes out of China, figuring out which distribution center our phones are at, blaming Apple or carriers, refreshing status page, and best of all, trying to dissect what the hell does “preparing to ship” means. I can’t wait :D
Rating: 9 Votes
9 months ago
Me at 3AM...

Rating: 8 Votes
9 months ago
you better pre order within about 3 seconds when the pre orders go live, any time after that, you are looking at shipping times somewhere november/december, this is for the new oled iPhone

no joke.
Rating: 8 Votes
9 months ago

You mean taking off work or asking to come in late? ;)


I have an exceptionally flexible schedule and work from home most of the time, so that's a huge benefit when it comes to launches. :)
Rating: 5 Votes
9 months ago
If one of my fellow forum members keeps me from being able to order at 3am, things could get ugly. :mad: I might have to report such heinous actions to the mods. :eek:
Rating: 4 Votes
9 months ago

Wake up at 2:55.
Wait until 3.
Open Apple Store App.
Tap, tap, TouchID.
Check confirmation email.
Back in bed by 3:02.

Super smooth process! Not sure why everyone gets in a tizzy abot preorder night :p

Back in bed @ 3:02? Come on...more like 3:07. Store always gets bogged down when the gates open. :)
Rating: 3 Votes

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