McDonald's Generates Buzz With Ad Showing iPhone 8 Mockup - MacRumors
Skip to Content

McDonald's Generates Buzz With Ad Showing iPhone 8 Mockup

by

McDonald's is generating lots of buzz today after it used an iPhone 8 mockup in an ad promoting its mymacca's mobile ordering app in Australia.

mcdonalds australia ad iphone 8

McDonald's promotional email courtesy of MacRumors reader Amir T.

The ad, emailed to many customers on Thursday, clearly shows a rendered iPhone with a nearly full front display, beyond a notch for the front-facing camera, earpiece, and sensors for expected facial recognition functionality.

Needless to say, this isn't an official iPhone 8 image. Benjamin Geskin‏ tweeted that the render is his. McDonald's poorly cropped the image, and used circles for the signal strength indicator, which Apple switched to bars in iOS 11.

However, whether it was intentional, by mistake, or simply a McDonald's graphic designer being clever, the ad has proven to be an effective publicity stunt, as several users have shared it on social platforms like Twitter, Reddit, and the MacRumors forums.

KGI Securities analyst Ming-Chi Kuo said the iPhone 8 will be available in September in extremely limited quantities.

Tags: Australia, McDonald's

Top Rated Comments

OldSchoolMacGuy Avatar
OldSchoolMacGuy
117 months ago
Smart marketing. Look at all the free press they're getting from Apple sites.
Score: 24 Votes (Like | Disagree)
D.T. Avatar
D.T.
117 months ago
Is McDonalds even aloud to do that?
Yeah, usually they have to keep quiet about this sort of thing ...
Score: 19 Votes (Like | Disagree)
Joe Rossignol Avatar
Joe Rossignol
117 months ago
Hahaha love it.
You're lovin' it?
Score: 10 Votes (Like | Disagree)
Michael Scrip Avatar
Michael Scrip
117 months ago
Now this is top notch marketing. Someone at McDonalds should get a raise for thinking out of the box.
Top... notch...

:D
Score: 9 Votes (Like | Disagree)
T
thingstoponder
117 months ago
Is McDonalds even aloud to do that?
Sure, why not? It's a computer mockup render of a non-existant product. It's not like it's a stolen prototype or anything.
Score: 9 Votes (Like | Disagree)
aaronhead14 Avatar
aaronhead14
117 months ago
Wow, I surely hope iPhone 8 doesn't end up looking like that.... It looks horrible!
Score: 8 Votes (Like | Disagree)
Read All Comments

Popular Stories

iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching in Two Months With These 12 New Features

Friday July 17, 2026 10:39 am PDT by
It is now mid-July, and that means the iPhone 18 Pro and iPhone 18 Pro Max are now just two months away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more. Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, ...
Read Full Article • 58 comments
iPhone 18 Pro and Pro Max Feature

'Apple Upgrade' Program Reportedly Launching Next Week

Tuesday July 21, 2026 8:30 am PDT by
Apple and Klarna are partnering on a new "Apple Upgrade" program set to launch in the U.S. on Tuesday, July 28, according to Bloomberg's Mark Gurman. The program will allow you to finance most iPhone, iPad, Mac, and Apple Watch models, with a 24-month term for iPhones and Apple Watches and a 36-month term for iPads and Macs. Customers will be able to pay off the device early during the term, ...
Read Full Article • 186 comments
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching in Two Months With These 12 New Features

Tuesday July 21, 2026 6:22 am PDT by
It is now mid-July, and that means the iPhone 18 Pro and iPhone 18 Pro Max are now just two months away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more. Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, ...
Read Full Article