The ad, emailed to many customers on Thursday, clearly shows a rendered iPhone with a nearly full front display, beyond a notch for the front-facing camera, earpiece, and sensors for expected facial recognition functionality.
Needless to say, this isn't an official iPhone 8 image. Benjamin Geskin tweeted that the render is his. McDonald's poorly cropped the image, and used circles for the signal strength indicator, which Apple switched to bars in iOS 11.
However, whether it was intentional, by mistake, or simply a McDonald's graphic designer being clever, the ad has proven to be an effective publicity stunt, as several users have shared it on social platforms like Twitter, Reddit, and the MacRumors forums.
KGI Securities analyst Ming-Chi Kuo said the iPhone 8 will be available in September in extremely limited quantities.