Apple has announced that its West Towne Mall retail store in Madison, Wisconsin will be moving to the nearby Hilldale Shopping Center tomorrow.

apple west towne

Apple Store at West Towne Mall

Apple Hilldale's grand opening will take place Saturday, August 12 at 10:00 a.m. local time. Apple West Towne will permanently close tonight.

West Towne Mall has been home to Madison's only Apple retail store since July 2007. Apple's two other retail stores in Wisconsin are located in the Milwaukee suburbs of Glendale and Wauwatosa.

The new Hilldale store will be much larger than the West Towne location, a welcomed change for both employees and customers. The store should also feature Apple's newer retail design introduced in 2015.

apple hilldale

Apple Store at Hilldale Shopping Center via Wisconsin State Journal

Apple's financial chief Luca Maestri recently said Apple collectively welcomed over 300 million visitors to its retail stores last quarter.

"It was a very busy quarter for our online and retail stores, which collectively welcomed over 300 million visitors," he said. "In addition to our spectacular new store at the Dubai Mall, we opened our first stores in Singapore and in Taiwan during the quarter, expanding our total store footprint to 497 stores."

"In May, we kicked off Today at Apple, with new in-store programming from music to photography to art and coding, and our stores collectively hosted 87,000 sessions during the quarter," he added. "We have entered a new chapter in retail, with unique and rewarding experiences for our customers."

Apple WestQuay in Southampton, UK also moves to a larger location down the hall in the shopping center on Saturday.

Related Roundup: Apple Stores

Top Rated Comments

lyricthejoe Avatar
48 months ago
I live in the area so stopped by to see the new location. Here’s a photo of the front at sunset.


Attachment Image
Score: 4 Votes (Like | Disagree)
Bunke101 Avatar
48 months ago
Now please open one in Appleton. Just the city's name itself deserves a store!
Score: 4 Votes (Like | Disagree)
jmgregory1 Avatar
48 months ago
I used to live a few blocks from Hilldale, and loved shopping there. But that was 20+ years ago when it was a well curated manageably sized mall with a small Marshall Fields as the main mass retailer and a grocery store as the other - so you actually had good reasons to go there on a regular basis. It's now become something entirely different, which I guess is what happens and is better than being an old dying mall on the outskirts of town, as is happening with a lot of them.
Score: 3 Votes (Like | Disagree)
Jayderek Avatar
48 months ago
Is that mall dying? I know a lot of the malls around here died.
the anchor stores of Sears and JCPenney aren't doing well (supposedly). I'm not sure as to the rest of the stores in it though...the parking lot seems packed most evenings and weekends.
Score: 2 Votes (Like | Disagree)
dannyyankou Avatar
48 months ago
Looks like it’s a lot closer to the university of Wisconsin too. This makes sense.
Score: 2 Votes (Like | Disagree)
Koodauw Avatar
48 months ago
Agreed, although I will miss the West Towne Location. I have many fond memories waiting in the line that stretched all the way through the mall and out the foodcourt doors when the store first opened, and in line for several OSX launches. That was a long time ago though. Remember when apple fans would flock to new store openings?
Score: 2 Votes (Like | Disagree)

Top Stories

samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
sonny 2021 ipad mini pro dummies

Leaked Dummy Units Show iPad Mini 6 With Thick Bezels and Home Button, New iPad Pro Models

Thursday April 8, 2021 2:11 am PDT by
Rumors suggest Apple will release refreshed versions of the iPad mini and iPad Pro models in the first half of this year, potentially as soon as this month, and a new leak today has provided us with a possible preview of what to expect in terms of the devices' overall design and camera prospects. Tech leaker and Apple blogger Sonny Dickson this morning shared images on Twitter showing dummy ...
fake airpods 3

Counterfeit 'AirPods 3' Hit the Market Prior to Official Announcement

Friday April 9, 2021 2:45 am PDT by
Apple is expected to launch the third iteration of AirPods in the third quarter of this year. Rumors and reports suggest the new AirPods will feature an updated design more in line with the AirPods Pro, but lacking in "Pro" features such as active noise cancellation. Despite AirPods 3 not yet being officially announced by Apple, counterfeit products of the unreleased earbuds have already hit ...
iMessage Android featured

Apple's Rationale for Not Bringing iMessage to Android Revealed in Legal Documents

Friday April 9, 2021 2:22 am PDT by
It's no secret that Apple sees iMessage as a big enough selling point to keep the service exclusive to Apple devices, however new court filings submitted by Epic Games in its ongoing lawsuit with the company reveal just how Apple executives have rationalized their decision not to develop a version of iMessage for Android. Apple clearly recognizes the power that iMessage has to keep users...
nba tracking prompt orange

Two-Thirds of iPhone Users Expected to Block Ad Tracking

Friday April 9, 2021 7:19 am PDT by
As many as 68 percent of iPhone users are expected to deny advertisers permission to track them thanks to Apple's App Tracking Transparency feature, in what is beginning to look like a significant blow to the advertising industry (via AdWeek). With the launch of iOS 14.5, apps will have to receive explicit user permission before accessing an iPhone's advertising identifier or IDFA, which is...
iPhone 13 Battery Life Feature

DigiTimes: iPhone 13 Pro Models to Feature 120Hz ProMotion Refresh Rate and 15-20% Less Power Consumption

Friday April 9, 2021 12:52 am PDT by
The two premium "Pro" models of the upcoming iPhone 13 lineup will be equipped with a low-power LTPO display, enabling the iPhones to have a 120Hz refresh rate, according to industry sources cited by Taiwanese publication DigiTimes. According to today's paywalled report, Apple suppliers Samsung and LG Display are in the process of converting parts of their production capacity to produce LTPO ...
ehric

iPhone 12 Mini Missing From Top 5 Best Selling Smartphone List of January 2021

Friday April 9, 2021 4:58 am PDT by
According to market data compiled by Counterpoint Research, Apple's smallest iPhone since the 2016 iPhone SE, the iPhone 12 mini, struggled to obtain a spot in the top five list of best-selling smartphones in January of this year. According to the market data, the iPhone 12 mini came in eighth place for the best-selling smartphone worldwide in the first month of the year. However, the iPhone ...
Top Stories 56 Feature

Top Stories: 'Find My' Expansion, iPhone 13 Pro Mockup, Largest-Ever iMac?

Saturday April 10, 2021 6:00 am PDT by
Apple's AirTags may still be nowhere to be seen nearly two years after signs of them were first discovered, but Apple this week launched its Find My network accessory program that will let third-party devices integrate with the Find My app on Apple's platforms to make it easy to keep track of your items. This week also saw fresh rumors about the upcoming "iPhone 13" and new iMacs, while...
fortnite apple featured

Epic's Case Against Apple in Australia Might Be Over

Friday April 9, 2021 12:21 pm PDT by
Epic Games and Apple are involved in a highly public lawsuit in the United States, but Epic has also sued Apple in other countries, including Australia, in an attempt to boost its chances of getting a favorable ruling. Things aren't quite going Epic's way, however, as the justice overseeing the case today decided that he's going to let the two companies battle it out in the United States. ...
Apple TV Ray Light Teal Film

Apple Wants to Draw Subscribers to Apple TV+ With More Feature Films

Friday April 9, 2021 10:27 am PDT by
Apple is ramping up its efforts to produce feature films, according to a new report from The Information. Apple has a limited number of high profile films already, including "Palmer," "Cherry," and "Greyhound," and sees it as a way to draw more people into Apple TV+. Apple has been telling studio executives that it is aiming to do more than 10 to 12 original movies per year for Apple TV+,...