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Verizon Introduces New 'Up' Rewards Program With Perks Including Free Months of Apple Music

Verizon today introduced a new Verizon Up rewards program that offers customers perks for paying their monthly bills.


For every $300 spent towards Verizon products and services, including a phone bill, customers will receive one credit, which can be exchanged for one reward. Every month, there are six new customized rewards to choose from, with the selection changing on the first day of each month.

Those rewards include up to four free months of Apple Music for new Verizon customers, and one free month for existing subscribers, along with 20 percent off roundtrip JetBlue flights, three free months of HBO NOW, up to $10 per credit towards their next device purchase, up to 2GB bonus data, and more.

Other rewards partners listed on Verizon's website include Amazon, EA Sports, Google Play, Nike, and Starbucks.

Verizon Up also provides customers with access to a limited number of tickets for events in sports, music, and entertainment, such as NFL games and Broadway shows, on a first-come, first-served basis. There also appears to be a chance to win tickets to major NFL events, including Super Bowl LII.

The rewards program is available to Verizon postpaid customers enrolled in the Verizon Selects marketing program and residing in the United States. Credits earned expire after 60 days, and all rewards have an expiration date. Additional information can be found on the Verizon Up website, video, and FAQ.

Verizon Up is available through the free My Verizon app [Direct Link] for iPhone and iPad.

Update: As a point of emphasis, the required Verizon Selects program uses personal information, such as the web addresses of the sites you visit, apps and features you use, device and advertising identifiers, and information from other companies, to provide targeted advertising and marketing.

Tag: Verizon


Top Rated Comments

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18 months ago
And all you have to do is agree to allow Verizon full access to your browsing history...

https://www.theverge.com/2017/8/2/16085062/verizon-up-rewards-program-track-browsing-history-data-select-oath
Rating: 21 Votes
18 months ago
This is the most deisgraceful and.thoughtless "article" by Macrumors, nothing more than a rehash of a press release while completely ignoring the dark and cancerous nature of this program.

As others have pointed out, this "rewards program" is actually a trick to get you to give Verizon permission to use your web surfing history. They could easily run this "loyalty" program without using your history...just time as a Verizon customer, amount spent, products used, etc. you don't need surfing history for this.

The fact that Macrumors article doesn't event mention the violation to privacy and decency is disgraceful. I am yet to see one article outside of this one which frames it as what it is—a threat to privacy in exchange get for a bunch of meaningless "rewards."

For shame Macrumors. Hopefully they will pull article or re-write. No need to be propaganda arm for a Verizon.
Rating: 10 Votes
18 months ago
From the article. “You have to enroll in Verizon Selects, a program that allows the company to track a huge chunk of your personal data. That includes web browsing, app usage, device location, service usage, demographic info, postal or email address, and your interests.”

No thanks...
Rating: 8 Votes
18 months ago

And all you have to do is agree to allow Verizon full access to your browsing history...

https://www.theverge.com/2017/8/2/16085062/verizon-up-rewards-program-track-browsing-history-data-select-oath

No thanks, I don't feel like giving up what little privacy I have
Rating: 7 Votes
18 months ago
AT&T offers you a free companion movie ticket every Tuesday and $25 a month off Direct TV Now, which would give you ESPN and other channels for $10.

T-Mobile has their weekly discounts, which range from awesome (free season of MLB.TV) to nice (free Redbox night).

Meanwhile, Verizon gives you 1 free month of Apple Music when you spend $300 aka once every 2-4 months depending on your plan.

Honestly, why even bother?
Rating: 5 Votes
18 months ago
Not much of a program IMHO. I'm not loving TMob for the few months I've been with them but their TMob Tuesday program murders this tripe. In as many months I've received an entire season of MLB.TV, 2 pizzas, 2 movies (that I watched -- offered others but didn't want to sign up to Vudu), $8 in credits at Dunkin Donuts, $4 in credits at Baskin Robbins. This week another free RedBox Blu-Ray is coming up. And that is the other thing -- it's every week not wait a few months to accumulate $300 in spending.
Rating: 4 Votes
18 months ago
Seemingly a response to T Mobile Tuesdays.

Granted, I imagine their customers would rather Verizon just made the plans cheaper than giving them 'rewards' for paying out the arse.
Rating: 3 Votes
18 months ago
Perks for paying their monthly bill? As if not getting charged a late fee isn't enough of a "perk" for paying on time?
Rating: 3 Votes
18 months ago

This is the most deisgraceful and.thoughtless "article" by Macrumors, nothing more than a rehash of a press release while completely ignoring the dark and cancerous nature of this program.

As others have pointed out, this "rewards program" is actually a trick to get you to give Verizon permission to use your web surfing history. They could easily run this "loyalty" program without using your history...just time as a Verizon customer, amount spent, products used, etc. you don't need surfing history for this.

The fact that Macrumors article doesn't event mention the violation to privacy and decency is disgraceful. I am yet to see one article outside of this one which frames it as what it is—a threat to privacy in exchange get for a bunch of meaningless "rewards."

For shame Macrumors. Hopefully they will pull article or re-write. No need to be propaganda arm for a Verizon.

I mentioned enrollment in Verizon Selects is required, but for absolute clarity, I've added an update with some details of the information that is collected.

Thanks for your feedback.
Rating: 3 Votes
18 months ago

This is the most deisgraceful and.thoughtless "article" by Macrumors, nothing more than a rehash of a press release while completely ignoring the dark and cancerous nature of this program.

As others have pointed out, this "rewards program" is actually a trick to get you to give Verizon permission to use your web surfing history. They could easily run this "loyalty" program without using your history...just time as a Verizon customer, amount spent, products used, etc. you don't need surfing history for this.

The fact that Macrumors article doesn't event mention the violation to privacy and decency is disgraceful. I am yet to see one article outside of this one which frames it as what it is—a threat to privacy in exchange get for a bunch of meaningless "rewards."

For shame Macrumors. Hopefully they will pull article or re-write. No need to be propaganda arm for a Verizon.


I was actually surprised they didn't talk more about the Verizon Select program required to go along with this.

I've been a Verizon customer the majority of my life, and I am seriously considering switching over to T-Mobile for no other reason than Verizon just pisses me off as a consumer.
Rating: 3 Votes

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