BuzzFeed and its food-centric brand Tasty today announced its first foray into smart consumer appliances with a device called the "Tasty One Top," a $149 Bluetooth-enabled induction cooktop that consumers can place anywhere in their kitchen and connect to an iOS app for easy-to-follow recipes. BuzzFeed Product Labs partnered with GE Appliances to create the Tasty One Top, with the announcement coming ahead of Tasty's two year anniversary on July 31.

When the device syncs to the Tasty iOS app, users can choose which recipe they want to create. As they start cooking, the Tasty One Top will automatically adjust the temperature and power settings for each step of the recipe. When the recipe calls for specific instructions like flipping a pancake or adding veggies, the cooktop will notify the user with audible cues.

onetop buzzfeed tasty 2

Images via Tasty

BuzzFeed today unveiled its first-ever smart appliance, the Tasty One Top, a Bluetooth-enabled induction cooktop now available for pre-order. The One Top will connect directly to the all-new Tasty app for iPhone, which is available on the App Store today with nearly 1,700 video recipes.

Designed by BuzzFeed Product Labs and brought to life with the help of GE Appliance’s First Build team, the One Top tracks the surface temperature of a pan or pot, as well as the internal temperature of your food, to assure perfect execution of every recipe. It’s induction technology is faster, safer, and more precise than traditional forms of cooking.

Tasty said that the One Top is perfect for pan cooking, pot cooking, slow cooking, sous vide, and more, with the ability to heat up faster and more consistently than traditional stovetops. The top of the device has capacitive touch power control buttons, and it's all housed in a pentagon design that the company pointed out is perfect for posting pictures on Instagram.


The Tasty One Top is up for pre-order today for $149, which is at a 15 percent discount from its normal $175 price tag. The device comes in blue and black, and there's also a 4-piece cookware set with a fry pan, sauce pan, and stock pot for $184. Both packages come with a thermometer so users can cook food like steak to a precise temperature. The device will begin shipping this November, and Tasty mentioned that production is limited and the One Top will be sold on a first-come, first-serve basis.

onetop buzzfeed tasty

“Tasty’s strong brand and massive fan base give it almost limitless avenues for expansion — from cookbooks to licensing to consumer tech — and we’re excited to take a new big step with the One Top, a product that has the potential to truly make precision cooking widely accessible,” said Ben Kaufman, Head of BuzzFeed Product Labs.

Starting today, users can download the new Tasty iOS app through a one-time SMS link on BuzzFeed's One Top product page, with a wider launch expected to follow. With the app, users can browse more than 1,700 recipes that can be searched by specific ingredients, time of day, social events, difficulty, speed, or dietary needs. Recipes can be made without the One Top's automatic recipe adjustments, with the app offering step-by-step instructions along with helpful videos.

Top Rated Comments

macsplusmacs Avatar
52 months ago
"Things that are going to be sold at a garage sale for $1 a year from now"
Score: 12 Votes (Like | Disagree)
fighterfoo Avatar
52 months ago
and it's all housed in a pentagon design that the company pointed out is perfect for posting pictures on Instagram.
STAAAAAAHP. That's what Instagram needs -- more pictures of your ****** cooking.
Score: 9 Votes (Like | Disagree)
jardinager Avatar
52 months ago
So dumb
Score: 5 Votes (Like | Disagree)
applepuree Avatar
52 months ago
Just what my wife needs. She can burn water.
Score: 3 Votes (Like | Disagree)
spazzcat Avatar
52 months ago
As expected, this thread is full of party poopers. This thing looks great! I do not enjoy cooking. I find it very stressful. If this takes some of the stress away and gets me a well-cooked meal every time, then I can't wait to try it.
I cook every day, it just takes practice and it shouldn't be stressful. Cooking can be a lot of fun. I like this guy's cooking classes. It isn't cheap, but if you watch his webinars he will have a sales pitch and it will end with a discount to his classes. I think I got full lifetime access around $100 maybe a little more. He is fun to watch and breaks cooking down in to small easy to understand instructions. The best part is he is very much against recipes https://webcookingclasses.com/blog/.
[doublepost=1501181751][/doublepost]
they are probably targeting the same people who bought the bluetooth enabled toothbrush, the bluetooth enabled weight scale, and the infamous bluetooth enabled water bottle.
There is nothing wrong with a bluetooth scale to track your weight.
Score: 3 Votes (Like | Disagree)
linkmaster02 Avatar
52 months ago
As expected, this thread is full of party poopers. This thing looks great! I do not enjoy cooking. I find it very stressful. If this takes some of the stress away and gets me a well-cooked meal every time, then I can't wait to try it.
Score: 2 Votes (Like | Disagree)

Top Stories

nothing ear 1 buds 1

Nothing 'Ear (1)' True Wireless Earbuds Launch to Take on AirPods Pro With ANC and Unusual Design for $99

Tuesday July 27, 2021 7:57 am PDT by
Nothing, a new brand from OnePlus founder Carl Pei, has today officially launched the "Ear (1)" true wireless earbuds after months of anticipation around the company's AirPods Pro rival. The Ear (1) features an in-ear design, Active Noise Cancelation, Bluetooth 5.2, IPX4 water resistance, and a charging case with Qi-compatible wireless charging and a USB-C port. Fast pairing is supported on...
iOS 14 on iPhone feature emergency

Apple Releases iOS and iPadOS 14.7.1 With Fix for Touch ID Apple Watch Bug

Monday July 26, 2021 9:48 am PDT by
Apple today released iOS and iPadOS 14.7.1, minor bug fix updates that come just a week after the release of iOS 14.7, software that introduced new Apple Card features and support for the MagSafe Battery Pack. The iOS and iPadOS 14.7.1 updates can be downloaded for free and the software is available on all eligible devices over-the-air in the Settings app. To access the new software, go to...
iPad mini pro feature 2

iPad Mini 6 to Feature 8.3-Inch Display With No Home Button and Narrower Bezels

Monday July 26, 2021 12:26 pm PDT by
The sixth-generation iPad mini that's in the works will have an 8.3-inch display, according to display analyst Ross Young. That will be larger than the current 7.9-inch display, with the larger size due to the removal of the Home button and a narrower bezel design. Rumors about the iPad mini 6 have been picking up in recent weeks ahead of its prospective launch this fall. Apple analyst...
iphone 12 pro gold

Report: iPhone 14 Pro Models to Feature Tough Titanium Alloy Chassis

Monday July 26, 2021 1:12 am PDT by
Next year's "iPhone 14" series is expected to feature high-end models with a new titanium alloy chassis design, claims a new investors report by JP Morgan Chase. According to the report, the use of titanium alloy will be one of the biggest changes to the case design in the 2022 iPhone series, and Foxconn will be the exclusive manufacturer of the titanium frames for the high-end models....
iOS 15 General Feature Purple

Everything New in iOS 15 Beta 4: Safari Tweaks, MagSafe Battery Pack Support, Notification Updates and More

Tuesday July 27, 2021 11:47 am PDT by
Apple today released the fourth betas of iOS 15 and iPadOS 15, introducing additional refinements to the new features that are coming in the software updates. In these betas, Apple has introduced changes for Safari, Notifications, Focus mode, and more. Safari Updates Apple is continuing to refine the design of Safari on the iPhone, and in iOS 15, there are tweaks to improve usability. ...
apple mac business page

Apple Shares 11 Reasons Why Business Users Should Choose Macs

Monday July 26, 2021 11:35 am PDT by
Apple today updated its Apple at Work website with a new section dedicated to the Mac, which offers up 11 reasons why "Mac means business." On the webpage, Apple highlights the M1 chip as the number one reason why business users should choose a Mac, offering up an M1 overview [PDF] that explains the benefits of the M1 chip. The information isn't new, but it does provide a look at all of...
imac with accessories

Larger Redesigned High-End iMac Rumored to Launch Next Year

Monday July 26, 2021 3:45 am PDT by
Apple's larger redesigned iMac will arrive sometime in 2022 rather than later this year, according to the leaker known as "Dylandkt." On Twitter, Dylandkt claimed that Apple's "high end iMac" is not expected to release in the fourth quarter of 2021 alongside Apple's "M1X Macs" – a reference to Apple's redesigned MacBook Pro models – because "Apple simply does not want their devices to...
General iOS 14

iOS 14.7.1 and macOS Big Sur 11.5.1 Patch Security Vulnerability That May Have Been Actively Exploited

Monday July 26, 2021 11:55 am PDT by
Apple today released unexpected iOS 14.7.1 and iPadOS 14.7.1 updates to the public, and according to a newly released support document, the software addresses a serious security vulnerability that may have been exploited in the wild. Apple says that an application may have been able to execute arbitrary code with kernel privileges due to a memory corruption issue. "Apple is aware of a report ...
apple bitcoin hack

Is Apple Really Buying Bitcoin?

Monday July 26, 2021 3:07 am PDT by
A large number of websites and posts on social media are stoking rumors that Apple has purchased $2.5 billion worth of bitcoin in the company's first move into cryptocurrency, but is there any validity to the claims? Many people are citing the fact that Apple was looking for a Business Development Manager with experience in alternative payments, including cryptocurrency, earlier this year as ...
new m1 chip

Tim Cook on Apple Deciding to Manufacture Components: 'We Ask Ourselves If We Can Do Something Better'

Tuesday July 27, 2021 3:04 pm PDT by
During today's earnings call for the third fiscal quarter of 2021 (second calendar quarter), Apple CEO Tim Cook was asked how Apple decides what components to purchase and what components to develop, and Cook said that Apple asks if it can be done better. We ask ourselves if we can do something better. If we can deliver a better product. If we can buy something in the market and it's great...