A few testers on the iOS 11 beta have noticed that new editorial content appeared within the App Store this week, related to information about HBO NOW, Pokémon Go, and new App of the Day and Game of the Day cards. MacRumors forum member mariusignorello posted about the new content recently, pointing out other changes as well, like updated carousels on the Apps and Games tabs. Previously, the App Store on iOS 11 remained on the date of Monday, June 26 for many users without any new content added.

ios 11 app store 5
One of the major new additions to the App Store's Today tab on the iOS 11 beta is a How To guide for "The Best Way to Binge Game of Thrones." In the article, the editors discuss the popularity of the HBO series, and go on to list four of their favorite moments from the show so far. Each moment gets a description of where users can find it in each season and episode, as well as a spoiler-filled description of what goes down. When they're done reading, the bottom of the card links readers to the HBO NOW app on the App Store.

The second article is gaming-focused, giving App Store browsers a Gaming 101 guide on "How to Game: Pokémon Go." The article includes "tips for leveling up faster," and includes four total tips surrounding Pokémon evolution, capture mechanics, and daily streaks. Like the Game of Thrones card, the bottom of the Pokémon Go tips card links readers to the App Store page for the game, as well as a share sheet to send the story to someone via Messages, e-mail, Twitter, and more.

ios 11 app store 3
There's a new "Our Favorites" app collection card, which encourages readers to download a few gaming apps that are focused on playing with friends since they all have in-game chat or work as a Messages app. This story is much shorter than the previous ones, focusing more on providing readers with a straightforward list of apps following a brief description of what the collection is about.

The last pieces of new content include new App of the Day and Game of the Day cards. The App of the Day celebrates the release of Spider-Man: Homecoming and Comic-Con in San Diego with a digital coloring book app called Marvel: Color Your Own. The editors give a brief description of the app, as well as a promotion for using Apple Pencil to get the most out of coloring in the Marvel characters. The same setup is seen in Game of the Day, which is currently an app called Framed 2.

ios 11 app store cards
Apple unveiled the iOS 11 App Store redesign on June 5 during its WWDC keynote, showcasing the new look as a way to unify the App Store's design with other iOS 11 apps, and making it easier for users to browse and find new apps. During the presentation, Apple senior VP of worldwide marketing, Phil Schiller, said that, "We are taking everything we’ve learned from the App Store over the past nine years and putting it into a stunning new design. Every element of the new App Store is richer, more beautiful and more engaging."

Take a closer look at the redesigned App Store on iOS 11 with our hands-on preview.

Related Forum: iOS 11

Top Rated Comments

Peel Avatar
59 months ago
It's hard to find anything useful using Apple's App Store search feature. I literally have to use a QR code, a link or a google search in order to find certain apps. My floor cleaning robot has an app called EVOVACS. Searching the App Store returns 0 results. There is a whole world of apps hiding inside that App Store. Who knows what else is lurking around inside.
Strange. I just did a search for that and it returned the developer’s page and the app right at the top.


Attachment Image
Score: 4 Votes (Like | Disagree)
az431 Avatar
59 months ago
It's hard to find anything useful using Apple's App Store search feature. I literally have to use a QR code, a link or a google search in order to find certain apps. My floor cleaning robot has an app called EVOVACS. Searching the App Store returns 0 results. There is a whole world of apps hiding inside that App Store. Who knows what else is lurking around inside.
That's because it's spelled ecovacs, not evovacs
Score: 4 Votes (Like | Disagree)
Superhappytree Avatar
59 months ago
Still find those app tiles ridiculous. So much wasted space... could they not have made them smaller to, you know, fit more information on there?
Score: 3 Votes (Like | Disagree)
Peel Avatar
59 months ago
Still somewhat of a valid complaint in that a Google search for evovacs returns ecovacs as a top find. Of course if someone made an 'evovacs' product then your search wouldn't be accurate on Google either.
But you'll see in the pic I posted above that a search using the wrong spelling EVOCVACS did return the correct item at the top of the list.
Score: 3 Votes (Like | Disagree)
ipedro Avatar
59 months ago
They really got this right. Good going Phil.

I don't use my iPhone and iPad for games — I do that on my AppleTV — so it's nice to have all the games split out into a separate category. The app pages are far nicer to navigate, with rich content to tell you enough about the app to make an informed choice before buying and downloading.
Score: 2 Votes (Like | Disagree)
AT&T representative Avatar
59 months ago
It's hard to find anything useful using Apple's App Store search feature. I literally have to use a QR code, a link or a google search in order to find certain apps. My floor cleaning robot has an app called EVOVACS. Searching the App Store returns 0 results. There is a whole world of apps hiding inside that App Store. Who knows what else is lurking around inside.
Score: 1 Votes (Like | Disagree)

Popular Stories

intel vs m1 max chip purple

Benchmarks Confirm Intel's Latest Core i9 Chip Outperforms Apple's M1 Max With Several Caveats

Wednesday January 26, 2022 8:56 am PST by
Benchmark results have started to surface for MSI's new GE76 Raider, one of the first laptops to be powered by Intel's new 12th-generation Core i9 processor. Intel previously said that its new high-end Core i9 processor is faster than Apple's M1 Max chip in the 16-inch MacBook Pro and, as noted by Macworld, early Geekbench 5 results do appear to confirm this claim, but there are several...
General Dropbox Feature

macOS 12.3 Will Include Cloud Storage Changes Affecting Dropbox and OneDrive

Tuesday January 25, 2022 3:31 pm PST by
Dropbox today announced that users who update to macOS 12.3 once that software version becomes available may temporarily encounter issues with opening online-only files in some third-party apps on their Mac. In a support document and an email to customers, Dropbox said it is actively working on full support for online-only files on macOS 12.3 and will begin rolling out an updated version of...
Apple Watch Red Yellow Green Feature 1

Apple Launches Black Unity Braided Solo Loop With 'Unity Lights' Watch Face

Wednesday January 26, 2022 6:05 am PST by
Apple today announced the Black Unity Braided Solo Loop for the Apple Watch, as well as a new downloadable watch face, to celebrate Black History Month. Following the launch of the limited edition Black Unity Apple Watch Series 6 and Sport Band in 2021, Apple today launched the Black Unity Braided Solo Loop as part of its celebrations for Black History Month this year.Apple is launching a...
ios 15

Apple Releases iOS 15.3 and iPadOS 15.3 With Fix for Safari Bug That Leaks Browsing Activity

Wednesday January 26, 2022 10:00 am PST by
Apple today released iOS 15.3 and iPadOS 15.3, the third major updates to the iOS and iPadOS 15 operating systems that were released in September 2021. iOS and iPadOS 15.3 come almost two weeks after the release of iOS and iPadOS 15.2.1, minor bug fix updates. The iOS 15.3 and iPadOS 15.3 updates can be downloaded for free and the software is available on all eligible devices over-the-air in ...
iOS 15

Everything New in iOS 15.4 and iPadOS 15.4: Face ID With a Mask, Emojis, Apple Card Widget, Universal Control and More

Thursday January 27, 2022 12:08 pm PST by
Apple today seeded the first betas of iOS 15.4, iPadOS 15.4 to developers for testing purposes, adding a slew of new features to the latest iOS operating systems. iOS 15.4 is the biggest update that we've had to iOS 15 to date, and it brings Universal Control, Face ID with a mask, new emojis, and tons more. Face ID With a Mask With iOS 15.4, there is now an option to unlock your iPhone...
mobeewave

Upcoming iOS Update Will Allow iPhones to Accept Credit Cards Directly Using NFC

Wednesday January 26, 2022 6:00 pm PST by
Apple is working on a new payments service that will allow iPhones to accept payments directly on device with no additional hardware, reports Bloomberg. Right now, iPhones can accept credit cards with add-ons like the Square Reader, but Apple's new technology will eliminate the need for a third-party product. Individuals and small businesses will be able to accept payments with the tap of a...
macOS Monterey on MBP Feature

Apple Releases macOS Monterey 12.2 With Safari Vulnerability Fix

Wednesday January 26, 2022 10:19 am PST by
Apple today released macOS Monterey 12.2, the second major update to the macOS Monterey update that launched in October. macOS Monterey 12.2 comes over a month after the release of the 12.1 update, which brought SharePlay support. The ‌‌‌macOS Monterey 12.2‌‌ update can be downloaded on all eligible Macs using the Software Update section of System Preferences. Apple has also...