A few testers on the iOS 11 beta have noticed that new editorial content appeared within the App Store this week, related to information about HBO NOW, Pokémon Go, and new App of the Day and Game of the Day cards. MacRumors forum member mariusignorello posted about the new content recently, pointing out other changes as well, like updated carousels on the Apps and Games tabs. Previously, the App Store on iOS 11 remained on the date of Monday, June 26 for many users without any new content added.

ios 11 app store 5
One of the major new additions to the App Store's Today tab on the iOS 11 beta is a How To guide for "The Best Way to Binge Game of Thrones." In the article, the editors discuss the popularity of the HBO series, and go on to list four of their favorite moments from the show so far. Each moment gets a description of where users can find it in each season and episode, as well as a spoiler-filled description of what goes down. When they're done reading, the bottom of the card links readers to the HBO NOW app on the App Store.

The second article is gaming-focused, giving App Store browsers a Gaming 101 guide on "How to Game: Pokémon Go." The article includes "tips for leveling up faster," and includes four total tips surrounding Pokémon evolution, capture mechanics, and daily streaks. Like the Game of Thrones card, the bottom of the Pokémon Go tips card links readers to the App Store page for the game, as well as a share sheet to send the story to someone via Messages, e-mail, Twitter, and more.

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There's a new "Our Favorites" app collection card, which encourages readers to download a few gaming apps that are focused on playing with friends since they all have in-game chat or work as a Messages app. This story is much shorter than the previous ones, focusing more on providing readers with a straightforward list of apps following a brief description of what the collection is about.

The last pieces of new content include new App of the Day and Game of the Day cards. The App of the Day celebrates the release of Spider-Man: Homecoming and Comic-Con in San Diego with a digital coloring book app called Marvel: Color Your Own. The editors give a brief description of the app, as well as a promotion for using Apple Pencil to get the most out of coloring in the Marvel characters. The same setup is seen in Game of the Day, which is currently an app called Framed 2.

ios 11 app store cards
Apple unveiled the iOS 11 App Store redesign on June 5 during its WWDC keynote, showcasing the new look as a way to unify the App Store's design with other iOS 11 apps, and making it easier for users to browse and find new apps. During the presentation, Apple senior VP of worldwide marketing, Phil Schiller, said that, "We are taking everything we’ve learned from the App Store over the past nine years and putting it into a stunning new design. Every element of the new App Store is richer, more beautiful and more engaging."

Take a closer look at the redesigned App Store on iOS 11 with our hands-on preview.

Top Rated Comments

Peel Avatar
49 months ago
It's hard to find anything useful using Apple's App Store search feature. I literally have to use a QR code, a link or a google search in order to find certain apps. My floor cleaning robot has an app called EVOVACS. Searching the App Store returns 0 results. There is a whole world of apps hiding inside that App Store. Who knows what else is lurking around inside.
Strange. I just did a search for that and it returned the developer’s page and the app right at the top.


Attachment Image
Score: 4 Votes (Like | Disagree)
az431 Avatar
49 months ago
It's hard to find anything useful using Apple's App Store search feature. I literally have to use a QR code, a link or a google search in order to find certain apps. My floor cleaning robot has an app called EVOVACS. Searching the App Store returns 0 results. There is a whole world of apps hiding inside that App Store. Who knows what else is lurking around inside.
That's because it's spelled ecovacs, not evovacs
Score: 4 Votes (Like | Disagree)
Superhappytree Avatar
49 months ago
Still find those app tiles ridiculous. So much wasted space... could they not have made them smaller to, you know, fit more information on there?
Score: 3 Votes (Like | Disagree)
Peel Avatar
49 months ago
Still somewhat of a valid complaint in that a Google search for evovacs returns ecovacs as a top find. Of course if someone made an 'evovacs' product then your search wouldn't be accurate on Google either.
But you'll see in the pic I posted above that a search using the wrong spelling EVOCVACS did return the correct item at the top of the list.
Score: 3 Votes (Like | Disagree)
ipedro Avatar
49 months ago
They really got this right. Good going Phil.

I don't use my iPhone and iPad for games — I do that on my AppleTV — so it's nice to have all the games split out into a separate category. The app pages are far nicer to navigate, with rich content to tell you enough about the app to make an informed choice before buying and downloading.
Score: 2 Votes (Like | Disagree)
AT&T representative Avatar
49 months ago
It's hard to find anything useful using Apple's App Store search feature. I literally have to use a QR code, a link or a google search in order to find certain apps. My floor cleaning robot has an app called EVOVACS. Searching the App Store returns 0 results. There is a whole world of apps hiding inside that App Store. Who knows what else is lurking around inside.
Score: 1 Votes (Like | Disagree)

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