Apple Names Isabel Ge Mahe as New Managing Director of Greater China

Apple today announced that Isabel Ge Mahe, the current vice president of wireless technologies, has been made the vice president and managing director of Greater China. In her new role, she will report directly to Apple CEO Tim Cook and COO Jeff Williams.

According to Apple, Ge Mahe, who has led Apple's wireless technologies software engineering teams for nine years, will provide leadership and coordination across Apple's China-based team.

isabelgemahe

"Apple is strongly committed to invest and grow in China, and we are thrilled that Isabel will be bringing her experience and leadership to our China team," said Tim Cook, Apple's CEO. "She has dedicated a great deal of her time in recent years to delivering innovation for the benefit of Apple customers in China, and we look forward to making even greater contributions under her leadership."

As VP of wireless technologies, she has focused on the development of cellular, WiFi, Bluetooth, NFC, and location and motion technologies for nearly all of Apple's products. She has also previously been in charge of the engineering teams developing Apple Pay, HomeKit, and CarPlay, and she has worked closely with Apple's R&D team and carrier partners to bake China-specific features into the iPhone and iPad.

She has overseen the addition of QR Code support in iOS 11, SMS fraud prevention services exclusive to China, and the feature that allows Apple customers to use a phone number as an Apple ID.

In a statement, Ge Mahe said she is honored to represent Apple in China. "Everyone at Apple is proud of the contributions we make to the communities where we do business, and I am looking forward to deepening our team's connections with customers, government and businesses in China to advance innovation and sustainability," she said.

China has become an increasingly important market for Apple over the course of the last few years, and Ge Mahe's appointment comes as the company struggles to maintain iPhone sales momentum in the country. In the second quarter of 2017, revenue in China was at $10.7 billion, down from $12.5 billion in the year-ago quarter.

Ge Mahe will begin working in her new position, which is based in Shanghai, later this summer.

Tag: China

Top Rated Comments

santaliqueur Avatar
44 months ago

Don't they use Qualcomm and intel chips for all the wireless systems in the iPhone? I'm not putting her down, I really am confused why someone would need to be VP for that 'dept'.

You should call Apple and let them know, I'm sure you know more about how to run their international multibillion dollar business than they do.
Score: 16 Votes (Like | Disagree)
chevman Avatar
44 months ago

What’s up with the press releases for non SVP/executive level positions. I don’t remember Apple doing this in the past.

She's reporting directly to the CEO and running their China operation. How much more 'executive' can it get?
Score: 12 Votes (Like | Disagree)
Packers1958 Avatar
44 months ago
So who's the director of Lesser China?
Score: 12 Votes (Like | Disagree)
StevieD100 Avatar
44 months ago

Not surprised to hear this and all should be concerned and watching what she was and is doing.

Why should we be concerned?

Please enlighten us with your greater wisdom on the subject.
Score: 9 Votes (Like | Disagree)
lestmak Avatar
44 months ago

And for that matter where is Old Zealand these days?

Greater China is defined as the People's Republic of China, Hong Kong, Macau, and Taiwan. "Lesser China" you might define as the PRC itself, but if you called it that, you might find yourself staring down the barrel of a tank with 1.4bn people behind it. Just saying'

As for "Old" Zealand, New Zealand is named after Zeelandia (or Zeeland) in the Netherlands. In Dutch it is called "Nova Zeelandia". A certain Englishman called Captain James Cook failed to spell it right and called it New Zealand.

<*END OF PUBLIC SERVICE BROADCAST*>
Score: 8 Votes (Like | Disagree)
FelixDerKater Avatar
44 months ago
Chairman Mao approves of this job title.
Score: 6 Votes (Like | Disagree)

Top Stories

Apple Watc black friday 20 sale feature

Apple Black Friday 2020: Best Apple Watch Deals [Updated]

Wednesday November 25, 2020 4:01 pm PST by
Black Friday sales have begun on a variety of products, including the Apple Watch. There are quite a few deals across the Apple Watch lineup this year, including one of the lowest price we've ever seen the Apple Watch Series 3. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the...
AirPods Pro black friday 20 sale feature 2

Black Friday 2020: AirPods Pro Reach Lowest Price Ever [Updated]

Wednesday November 25, 2020 3:22 pm PST by
Black Friday has kicked off this week, and one of the first major sales for the AirPods Pro is available right now on Walmart. You can find this deal below, along with a few other solid discounts on the regular AirPods. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site...
windows 10

Developer Successfully Virtualizes Windows for Arm on M1 Mac

Friday November 27, 2020 7:16 am PST by
Developer Alexander Graf has successfully virtualized the Arm version of Windows on an M1 Mac, proving that the M1 chip is capable of running Microsoft's operating system (via The 8-Bit). Currently, Macs with the M1 chip do not support Windows and there is no Boot Camp feature as there is on Intel Macs, but support for Windows is a feature that many users would like to see. Using the...
General black friday 20 sale feature

Thanksgiving Day Deals Still Available on AirPods, M1 Macs, Apple Watch Series 6, iPads

Thursday November 26, 2020 10:21 am PST by
Black Friday deals seem to start earlier and earlier every year, so there were already a wide variety of discounts available for Apple products on Thanksgiving Day. Many of the deals remain available even after Thanksgiving, but act fast, as inventory quickly fluctuates. Thanksgiving Day Deals on Apple Products — Still Available:AirPods with a wireless charging case remain available for...
iPhone black friday 20 sale feature

Apple Black Friday 2020: Best iPhone Deals

Friday November 27, 2020 12:56 pm PST by
Black Friday is halfway done, but there are still a few deals to shop for on iPhones at carriers like AT&T, Verizon, and T-Mobile/Sprint. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. AT&T Starting with AT&T, you'll find up to $700 off any iPhone 12 when...
13 16 inch macbook pro air trio

Reliable Leaker Suggests Redesigned MacBooks in 2021 Will Include Both Apple Silicon and Intel Models

Wednesday November 25, 2020 9:15 am PST by
Reliable leaker known as "L0vetodream" has today suggested on Twitter that redesigned MacBooks coming in the second half of 2021 will include models with both Apple Silicon chips and Intel processors. The brief Tweet came in response to a MacRumors article from earlier today, which outlined a report from Ming-Chi Kuo claiming that Apple plans to release redesigned MacBook models with Apple ...
iphone trade in store

UK Environmental Committee Says Apple Contributing to 'Throwaway Culture' of 'Short-Lived Products'

Thursday November 26, 2020 7:07 am PST by
Technology companies like Apple are contributing to e-waste by making their products difficult to repair, and charging expensive repair fees, according to a lengthy report published today by the UK Parliament's Environmental Audit Committee. "We were told that Apple glues and solders parts together on their laptops, which makes repairing them very difficult," the Committee wrote in a summary ...
m1 chip macbook air pro

Kuo: Redesigned MacBooks With Apple Silicon to Launch in Second Half of 2021

Tuesday November 24, 2020 7:53 pm PST by
Apple plans to release additional MacBook models with Apple Silicon in the second half of 2021, according to analyst Ming-Chi Kuo, as part of the company's two-year transition away from Intel processors across its Mac lineup. In a research note today, obtained by MacRumors, Kuo said that these MacBook models will feature a new design. Kuo did not specify which models these will be, but he...
mac mini macbook pro macbook air

Apple M1 Hands-On Comparison: MacBook Air vs. MacBook Pro vs. Mac Mini

Monday November 23, 2020 3:40 pm PST by
Apple's M1 Macs are out in the wild now, but ahead of the holidays, you might still be trying to figure out which one to pick up, either for yourself or as a gift for someone else. We've got all three of the new Macs available, so we thought we'd give MacRumors readers a hands-on overview of each machine in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. ...
iPad Pro 5G and Mini LED feature

Rumored 2021 High-End iPad Pro May Feature 5G With mmWave Support

Thursday November 26, 2020 2:14 am PST by
Apple's rumored high-end iPad Pro models to be released next year will be 5G-enabled with mmWave support, according to sources cited by industry publication DigiTimes. Multiple rumors have suggested Apple is planning to release a high-end 12.9-inch iPad Pro with a mini-LED display next year, with the possibility that there will be an 11-inch mini-LED model too, but details beyond that have...