Apple Names Isabel Ge Mahe as New Managing Director of Greater China

Apple today announced that Isabel Ge Mahe, the current vice president of wireless technologies, has been made the vice president and managing director of Greater China. In her new role, she will report directly to Apple CEO Tim Cook and COO Jeff Williams.

According to Apple, Ge Mahe, who has led Apple's wireless technologies software engineering teams for nine years, will provide leadership and coordination across Apple's China-based team.

isabelgemahe

"Apple is strongly committed to invest and grow in China, and we are thrilled that Isabel will be bringing her experience and leadership to our China team," said Tim Cook, Apple's CEO. "She has dedicated a great deal of her time in recent years to delivering innovation for the benefit of Apple customers in China, and we look forward to making even greater contributions under her leadership."

As VP of wireless technologies, she has focused on the development of cellular, WiFi, Bluetooth, NFC, and location and motion technologies for nearly all of Apple's products. She has also previously been in charge of the engineering teams developing Apple Pay, HomeKit, and CarPlay, and she has worked closely with Apple's R&D team and carrier partners to bake China-specific features into the iPhone and iPad.

She has overseen the addition of QR Code support in iOS 11, SMS fraud prevention services exclusive to China, and the feature that allows Apple customers to use a phone number as an Apple ID.

In a statement, Ge Mahe said she is honored to represent Apple in China. "Everyone at Apple is proud of the contributions we make to the communities where we do business, and I am looking forward to deepening our team's connections with customers, government and businesses in China to advance innovation and sustainability," she said.

China has become an increasingly important market for Apple over the course of the last few years, and Ge Mahe's appointment comes as the company struggles to maintain iPhone sales momentum in the country. In the second quarter of 2017, revenue in China was at $10.7 billion, down from $12.5 billion in the year-ago quarter.

Ge Mahe will begin working in her new position, which is based in Shanghai, later this summer.

Tag: China

Popular Stories

apple wallet drivers license feature iPhone 15 pro

iPhone Driver's Licenses: These 17 U.S. States Offer Them or Will Later

Thursday June 19, 2025 11:28 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states and Puerto...
apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Monday June 16, 2025 8:45 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in Three Months With These 12 New Features

Saturday June 14, 2025 5:45 pm PDT by
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
ios 26 call holding

iOS 26 Beta is Hiding a New Ringtone — Here's What It Sounds Like

Thursday June 19, 2025 7:25 pm PDT by
Apple is hiding a new ringtone within iOS 26. The new ringtone is an alternative version of the existing Reflection ringtone, which has been the default ringtone since the iPhone X was released in 2017. It was discovered within the code for the first developer beta of iOS 26, but it remains hidden, so you will not find it in the list of ringtones available in the Settings app for now. It...
iOS 18

Apple Releases iOS 18.6 Public Beta

Wednesday June 18, 2025 10:24 am PDT by
Apple today seeded the first betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a few days after Apple provided the betas to developers. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible device by going to General > Software Update. When the...
new iphone lockscreen ios 26

iOS 26: Five Changes Coming to Your iPhone Lock Screen

Tuesday June 17, 2025 8:46 am PDT by
With iOS 26, Apple has made some additions to the iPhone Lock Screen that aim to make it more customizable than ever. Of course, things can always change before the software makes its way to the general iPhone-owning public, but here are five new things iOS 26 can do on the Lock Screen as of the current developer beta. Widgets Top or Bottom In iOS 18, the row of widgets on your Lock...
General Spotify Feature

Spotify Preparing to Launch Long-Awaited Lossless Audio Tier on iPhone

Thursday June 19, 2025 1:46 pm PDT by
Spotify appears to be gearing up to launch its long-awaited lossless music tier. Chris Messina (via TechCrunch) and Spicetify (via The Verge) spotted new lossless references within the code for Spotify's desktop app and web player. With assistance from Aaron Perris, MacRumors has confirmed that the latest beta of the Spotify app for the iPhone also contains new lossless-related code....
iOS 26 on Three iPhones

Apple Says iOS 26 Won't Be Available on These iPhone Models

Tuesday June 10, 2025 6:58 am PDT by
Apple this week revealed that iOS 26 is compatible with the iPhone 11 series and newer. That means that iOS 18 is the end of the road for the iPhone XS, iPhone XS Max, and iPhone XR, which were all released in 2018. However, those devices will continue to receive security updates for at least a few more years. iOS 26 is compatible with the following iPhone models: iPhone 16e iPhone...
Craig Federighi No

John Gruber Reacts to Apple Declining His Interview After His Criticism

Wednesday June 18, 2025 8:10 pm PDT by
Every year between 2015 and 2024, at least one Apple executive agreed to be interviewed by Daring Fireball's John Gruber for a special WWDC episode of his podcast, The Talk Show. Last year, for example, Apple's software engineering chief Craig Federighi, marketing chief Greg Joswiak, and top AI researcher John Giannandrea joined Gruber on stage at the California Theatre in San Jose to discuss...

Top Rated Comments

santaliqueur Avatar
103 months ago
Don't they use Qualcomm and intel chips for all the wireless systems in the iPhone? I'm not putting her down, I really am confused why someone would need to be VP for that 'dept'.
You should call Apple and let them know, I'm sure you know more about how to run their international multibillion dollar business than they do.
Score: 16 Votes (Like | Disagree)
chevman Avatar
103 months ago
What’s up with the press releases for non SVP/executive level positions. I don’t remember Apple doing this in the past.
She's reporting directly to the CEO and running their China operation. How much more 'executive' can it get?
Score: 12 Votes (Like | Disagree)
Packers1958 Avatar
103 months ago
So who's the director of Lesser China?
Score: 12 Votes (Like | Disagree)
StevieD100 Avatar
103 months ago
Not surprised to hear this and all should be concerned and watching what she was and is doing.
Why should we be concerned?

Please enlighten us with your greater wisdom on the subject.
Score: 9 Votes (Like | Disagree)
lestmak Avatar
103 months ago
And for that matter where is Old Zealand these days?
Greater China is defined as the People's Republic of China, Hong Kong, Macau, and Taiwan. "Lesser China" you might define as the PRC itself, but if you called it that, you might find yourself staring down the barrel of a tank with 1.4bn people behind it. Just saying'

As for "Old" Zealand, New Zealand is named after Zeelandia (or Zeeland) in the Netherlands. In Dutch it is called "Nova Zeelandia". A certain Englishman called Captain James Cook failed to spell it right and called it New Zealand.

<*END OF PUBLIC SERVICE BROADCAST*>
Score: 8 Votes (Like | Disagree)
FelixDerKater Avatar
103 months ago
Chairman Mao approves of this job title.
Score: 6 Votes (Like | Disagree)