Apple Celebrates World Emoji Day With an Emoji-Themed Makeover for iTunes Movies

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Today, July 17, is celebrated as World Emoji Day thanks to this day being marked on the iOS "calendar" emoji. In celebration, Apple has updated the iTunes Movies storefront with a new emoji-filled carousel that uses the popular smartphone characters to describe recent film releases, as well as older movies.

itunes emoji
Some of the films referenced include Kong: Skull Island, Beauty and the Beast, Get Out, Stephen King's It, Logan, Arrival, and more. The iTunes emoji makeover is simply a visual overhaul of the store with no sale prices appearing on any of the participating films.

itunes emoji 2
Apple often updates the iTunes Movies storefront to coincide with new film releases, most recently offering a LEGO makeover to celebrate the digital release of The LEGO Batman Movie. Earlier in June, a few decade-based film collections were put on sale on iTunes to give users the chance to get bundles of films together at lower prices.

(Thanks, Kenneth!)

Tags: iTunes, emoji

Top Rated Comments

Jsameds Avatar
46 months ago

I'm sorry, all I see is squares with question marks because apple refuses to release emoji updates for iOS 6,7,8,9 for older devices.

Maybe try using a device that's been made in the last 5 years.
Score: 12 Votes (Like | Disagree)
benz240 Avatar
46 months ago
With Apple it's always Emoji day :rolleyes:
Score: 4 Votes (Like | Disagree)
ateslik Avatar
46 months ago
World Emoji Day... uh huh.

Looking for the brown pile emoji to appropriately express my thoughts. Because sometimes words are just not enough.
Score: 3 Votes (Like | Disagree)
JosephAW Avatar
46 months ago
I'm sorry, all I see is squares with question marks because apple refuses to release emoji updates for iOS 6,7,8,9 for older devices.
Score: 3 Votes (Like | Disagree)
nt5672 Avatar
46 months ago
Nice to see the result of Cook's innovative ideas. I believe that this will be it for 2017. Enjoy! :)
Score: 3 Votes (Like | Disagree)
Jessica Lares Avatar
46 months ago

There's a world emoji day...?

Well, at least we can declare our dissatisfaction of it within the language...



Are they doing this on the Apple TV's iTunes Movie Store too?

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Score: 2 Votes (Like | Disagree)

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