Today, July 17, is celebrated as World Emoji Day thanks to this day being marked on the iOS "calendar" emoji. In celebration, Apple has updated the iTunes Movies storefront with a new emoji-filled carousel that uses the popular smartphone characters to describe recent film releases, as well as older movies.
Some of the films referenced include Kong: Skull Island, Beauty and the Beast, Get Out, Stephen King's It, Logan, Arrival, and more. The iTunes emoji makeover is simply a visual overhaul of the store with no sale prices appearing on any of the participating films.
Apple often updates the iTunes Movies storefront to coincide with new film releases, most recently offering a LEGO makeover to celebrate the digital release of The LEGO Batman Movie. Earlier in June, a few decade-based film collections were put on sale on iTunes to give users the chance to get bundles of films together at lower prices.