Former Apple Executive Says Company Stalling in Design Innovations Following Death of Steve Jobs

by

A recent report by The Wall Street Journal has taken a look into the smartphone design war happening between Apple and Samsung, suggesting that the latter company has begun edging out the former with the design of the Galaxy S8.

According to Hugh Dubberly, formerly of both Apple and Samsung, Samsung isn't ahead of Apple because it has "gotten better" at designing smartphones, but because Apple has "fundamentally changed" following the death of former CEO Steve Jobs.

Some design experts wonder if the Galaxy S8’s visual leap says more about Apple and its chief executive, Tim Cook, whose operational skills contrast with the visionary talents of his predecessor, Steve Jobs. “It’s not so much that Samsung has gotten better, but Apple has fundamentally changed,” said Hugh Dubberly, a former Apple creative director and former member of Samsung’s global design advisory board. “The pipeline that Steve [Jobs] started is over.”

While smartphone innovation has "plateaued" over the last few years, analysts said that consumers are focusing more on the aesthetic of a smartphone to determine if they will buy the device or not.

How a smartphone looks now accounts for about half a consumer’s purchase decision, with the assessment formed in roughly one second, according to Charles L. Mauro, president of MauroNewMedia, a product-design research firm that has done consulting work for Apple and Samsung. Mr. Mauro says peer-reviewed research reveals aesthetics matter much more than previously believed, as older surveys pegged looks as influencing only 7% of a phone purchase.

The report cites recent data accumulated by Consumer Reports, which compared 2016's iPhone 7 to 2017's Galaxy S8. The newer Galaxy S8 bested the iPhone 7 in categories like battery life and design, while most of the iPhone 7's shortcomings are rumored to be addressed in the iPhone 8 later this year.

According to analysts, the iPhone 8 needs "a new distinguishing feature," with The Wall Street Journal referencing a fingerprint sensor embedded under the display as a potential game-changing addition -- although recent rumors have suggested Touch ID could be nixed from the iPhone 8 altogether.

The S8 is nudging the bar higher as Apple seeks to impress with its 10th anniversary iPhone this fall. For Apple to outdo Samsung on design, analysts said, it would need a new distinguishing feature, like a fingerprint sensor beneath the display rather than a physical home button.

Apple and Samsung's smartphone design war has been raging for years, heating up in 2011 when Apple sued Samsung and accused the company of copying the design of the iPhone and iPad and committing patent infringement in the process. Last December, the Supreme Court reversed a decision to award Apple $399 million in damages related to the case, which it was originally awarded by a lower court, and the case will now returned to the U.S. Court of Appeals.

For the next devices, Apple is expected to announce the iPhone 8 in the traditional September timeframe, and the smartphone is believed to include a 5.8-inch OLED screen with an edge-to-edge display, glass body, wireless charging, facial recognition, and no physical Home Button. Samsung is rumored to announce the Galaxy Note 8 in August, potentially launching with a curved display that is "marginally larger" than the 6.2-inch display of the current Galaxy S8+, while also including two rear cameras.

Tag: Samsung

Top Rated Comments

(View all)
Avatar
43 months ago
Samsung push the boundaries of hardware every year. They give their all, every year.

However, Samsung don't give the same importance to their software, ecosystem, customer service and countless other factors.

Apple have slowed down their push for amazing hardware - but they still deliver a much more well-rounded product, with complimentary services and a solid ecosystem. It's not always so exciting but they (usually) deliver consistent satisfaction for their users.

(PS - I have a Samsung S8).
Score: 29 Votes (Like | Disagree)
Avatar
43 months ago
In related news, Apple caught the whole industry pants down, once again, with ARKit, the foundation of the next leg of innovation and growth for tech and society as a whole.

But "Apple's innovation has stalled since SJ death" has a sweet, irresistible ring to it, no matter what reality looks like.
Score: 29 Votes (Like | Disagree)
Avatar
43 months ago
Steve Jobs was true legend,a visionary, nothing can replace him.

The last iPhone design which Steve Jobs was involved in was iPhone 5. Even today it's Gold Standard in Smartphone design. It was the best looking iPhone Apple ever made till date in my Opinion


iPhone 5 = Best design Among the lineup

Score: 23 Votes (Like | Disagree)
Avatar
43 months ago
Whether you're an Apple or Samsung fan, it's hard to disagree with this.

The iPhone 6 is more or less indistinguishable from the iPhone 7.

What Apple is bringing with the iPhone 8 has been done by Samsung already.
Score: 22 Votes (Like | Disagree)
Avatar
43 months ago
Hard to disagree.
Score: 20 Votes (Like | Disagree)
Avatar
43 months ago

In related news, Apple caught the whole industry pants down, once again, with ARKit, the foundation of the next leg of innovation and growth for tech and society as a whole.

But "Apple's innovation has stalled since SJ death" has an irresistible ring, no matter what reality looks like.

The article is about design innovations, as in hardware.

Read the article title/content properly before jumping to defence?
Score: 19 Votes (Like | Disagree)

Top Stories

Samsung Mocks Apple for Ditching Power Adapters With iPhone 12 Lineup

Thursday October 15, 2020 11:51 am PDT by
Samsung on its social channels is mocking Apple for removing the power adapter from the iPhone 12 lineup and other iPhone models, pointing out the fact that the Samsung Galaxy smartphones continue to ship with a power adapter. "Included with your Galaxy," reads a Samsung Facebook post that features a picture of a power adapter. Apple notably is no longer providing power adapters or...

iPhone 12 Pro Pre-Orders Already Selling Out With Delivery Times Pushing Into November

Friday October 16, 2020 6:35 am PDT by
Apple today opened pre-orders for the 6.1-inch models of the iPhone 12 and iPhone 12 Pro through its website and the Apple Store app, and estimated delivery times are already slipping into November for select configurations in the United States. Customers ordering a SIM-free/Pacific Blue/128GB version of the iPhone 12 Pro, for example, are already facing an estimated delivery window of...

HomePod Mini Cable is Non-Detachable, Ends With USB-C Connector for Use With Included 20W Power Adapter

Friday October 16, 2020 12:45 pm PDT by
While not detailed in the tech specs, MacRumors can confirm that Apple's new HomePod mini features a non-detachable power cable that ends with a USB-C connector for use with the 20W power adapter included in the box. With the switch to USB-C, the HomePod mini could potentially be powered by a wider range of devices and peripherals, ranging from MacBooks to USB-C battery packs with enough...

Apple's New MagSafe Charger and Cases Begin Arriving to Customers

Saturday October 17, 2020 10:10 am PDT by
Apple's new MagSafe charger and cases have begun arriving to some customers earlier than expected, and images of the accessories have started to surface on Twitter. The photos provide a first look at the products in real-world use. As of writing, some MagSafe cases are also available for pickup at select Apple Stores in countries like the United States, Canada, and Germany. Filip...

New Google App Feature Lets You Hum a Song to Search for It

Saturday October 17, 2020 4:05 am PDT by
Google has added a new feature to its Search app that allows you to hum a song that's stuck in your head, and then use the company's machine learning algorithm to try and identify it. In the Google app or using the Google Search widget, tap the mic icon and say "what's this song?" or click the "Search a song" button. Then start humming the tune for 10-15 seconds. When you're done, the...

Brazilian Certifications Suggest iPhone 12 Mini Features 2,227mAh Battery and iPhone 12 Has 2,815mAh Battery

Friday October 16, 2020 1:08 pm PDT by
Apple's iPhone mini has the shortest battery life out of all the iPhones in the iPhone 12 lineup due to its small size, but Apple has not provided public information about the battery's capacity. A regulatory filing from Brazil, however, suggests the iPhone 12 mini has a battery capacity of 2,227mAh. The same regulatory information says the iPhone 12 features a 2,815mAh battery, which is...

Apple Offering Free AirPods With iPhone 11 Purchase in India as Part of Diwali Celebration

Friday October 16, 2020 12:35 pm PDT by
Apple today launched a new Diwali promotion in India that will see the company providing customers with a set of AirPods with the purchase of any iPhone 11 model. The new iPhone 12 models are not part of the promotion. Apple is offering the standard AirPods With Charging Case free with purchase, but customers can choose to upgrade to the AirPods with Wireless Charging Case or the AirPods Pro....

Apple Event to Unveil First Apple Silicon Macs Could Happen on November 17

Friday October 16, 2020 2:24 am PDT by
Apple will hold another digital event on November 17 to announce its first Apple Silicon powered Macs, according to frequent leaker Jon Prosser. Apple has already said that this year it intends to introduce the first Mac powered by an Apple Silicon chip instead of an Intel processor. One thing it hasn't revealed is the date it will be announced. According to Prosser's source, that date is No...

Apple Online Store Down Ahead of iPhone 12 and 12 Pro Pre-Orders

Thursday October 15, 2020 11:15 pm PDT by
Apple's online store is down ahead of iPhone 12 and iPhone 12 Pro pre-orders, which are set to begin at 5:00 a.m. Pacific Time in the United States. "You're... early," reads the Apple Store message when attempting to visit the U.S. website. "Pre-order begins at 5:00 a.m. PDT. Enjoy the extra sleep." Apple used to do new device pre-orders at 12:01 a.m. Pacific Time, but since last year, has...

When You Can Pre-Order the iPhone 12 and 12 Pro in Every Time Zone

Thursday October 15, 2020 10:55 am PDT by
Pre-orders for the iPhone 12 and the iPhone 12 Pro are set to kick off on Friday, October 16 at 5:00 a.m. Pacific Time, which is a new launch time that Apple adopted as of last year. Apple is planning to make the new devices available in multiple countries around the world simultaneously, so we've made a guide to let MacRumors readers know when pre-orders will in their country. Pre-orders...