Amazon Sets Second Annual 'Prime Day' for July 12

Following last summer's inaugural, one-day sale event called "Prime Day," Amazon this morning confirmed that it will be bringing back the Black Friday-like discounts this summer on July 12 (via Fortune). The company is referring to the second entry of Prime Day as the "biggest Amazon event ever," exceeding over 100,000 deals when it launches at midnight PT on the 12th.

As last year, Prime Day is exclusive to those members who subscribe to Amazon Prime, the online retailer's $99-per-year service which nets users access to exclusive Amazon video series, free two-day shipping, and one-hour delivery on certain orders. The company said last year that its first Prime Day broke sales records set on Black Friday in 2014, and with new deals popping up "as often as every five minutes" this year, it hopes to set a new record again in 2016.

amazon prime day
Prime Day is a one-day only global shopping event exclusively for Prime members. On Tuesday, July 12, the second annual Prime Day will be the biggest global Amazon event ever. Members in the U.S. can shop starting at midnight PT, with new deals starting as often as every five minutes throughout the day.

With 100,000 deals exclusively for Prime members, across nearly all departments and product categories in ten countries, there will be something for everyone. In fact on the first annual Prime Day in 2015, worldwide members ordered 398 items per second, exceeding Black Friday records at the time.
Amazon is also promising greater inventory this time around, including a TV stock that is "double what it had for Black Friday and Cyber Monday combined last year." Increasing the catalog of top tier items is most likely a reaction to last year's Prime Day, which had copious sales, but saw the best products selling out fast and ending with a collection of random, unwanted marked-down items.

The company is giving members a way to combat missing out on items with new deal alerts as well, which will be sent out via its Amazon app [Direct Link]. Amazon encourages users who want more information to visit its Help page to prepare for Prime Day, and follow these steps to set up notifications for specific deals on its app.

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41 months ago

('https://www.macrumors.com/2016/06/30/amazon-prime-day-for-july-12/')


Following last summer's inaugural, one-day sale event called "Prime Day," Amazon this morning confirmed ('https://www.amazon.com/b?ie=UTF8&node=11448061011&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=desktop-hero-M&pf_rd_r=3NVVRQ162EWB7B7QC49G&pf_rd_t=Gateway&pf_rd_p=0653b54a-edc6-4a0e-a41f-f4a3325c3b28&pf_rd_i=desktop') that it will be bringing back the Black Friday-like discounts this summer on July 12 (via Fortune ('http://fortune.com/2016/06/30/amazon-sets-a-date-for-annual-prime-day-shopping-blitz/')). The company is referring to the second entry of Prime Day as the "biggest Amazon event ever," exceeding over 100,000 deals when it launches at midnight PT on the 12th.

As last year, Prime Day is exclusive to those members who subscribe to Amazon Prime, the online retailer's $99-per-year service which nets users access to exclusive Amazon video series, free two-day shipping, and one-hour delivery on certain orders. The company said last year that its first Prime Day broke sales records set on Black Friday in 2014, and with new deals popping up "as often as every five minutes" this year, it hopes to set a new record again in 2016.


Amazon is also promising greater inventory this time around, including a TV stock that is "double what it had for Black Friday and Cyber Monday combined last year." Increasing the catalog of top tier items is most likely a reaction to last year's Prime Day, which had copious sales, but saw the best products selling out fast and ending with a collection of random, unwanted marked-down items.

The company is giving members a way to combat missing out on items with new deal alerts as well, which will be sent out via its Amazon ('http://appshopper.com/shopping/amazon-mobile') app [Direct Link ('https://itunes.apple.com/us/app/amazon-app-shop-browse-scan/id297606951?mt=8')]. Amazon encourages users who want more information to visit its Help page ('https://www.amazon.com/gp/help/customer/display.html/ref=s9_acss_bw_sc_pdtpre_ar_s2?ie=UTF8&nodeId=202063000&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=merchandised-search-10&pf_rd_r=XYMW5SNBS7CBCT6QFVN7&pf_rd_t=101&pf_rd_p=2521432742&pf_rd_i=11448061011') to prepare for Prime Day, and follow these steps ('https://www.amazon.com/b/ref=s9_acss_bw_sc_pdtpre_ar_s1?_encoding=UTF8&node=14730501011&ref=pd_leadup&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=merchandised-search-10&pf_rd_r=XYMW5SNBS7CBCT6QFVN7&pf_rd_t=101&pf_rd_p=2521432742&pf_rd_i=11448061011') to set up notifications for specific deals on its app.

Article Link: Amazon Sets Second Annual 'Prime Day' for July 12 ('https://www.macrumors.com/2016/06/30/amazon-prime-day-for-july-12/')

In other news, eBay announced its second annual Sell Your Cheap Amazon Prime Clearance Crap Day on July 13th.
Rating: 24 Votes
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41 months ago
Well if it's anything like last year, I'm looking forward to the 4% discount on 50 gallons of water.
Rating: 19 Votes
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41 months ago
So this is good and all, but not really sure what this has to do with Apple. Unless they plan to announce that prime tv will finally be coming to the ATV.
Rating: 11 Votes
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41 months ago
July 12th? Come on. One day earlier or later and it would be a prime day. 12 is composite.
Rating: 11 Votes
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41 months ago

Well if it's anything like last year, I'm looking forward to the 4% discount on 50 gallons of water.


Amateur. Everyone knows the real deals are in the nail clippers.
Rating: 11 Votes
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41 months ago

Well if it's anything like last year, I'm looking forward to the 4% discount on 50 gallons of water.

I got no less than 10% off of my most frequent purchase, so color me satisfied. ;)
https://www.amazon.com/Passion-Lubes-Natural-Water-Based-Lubricant/dp/B005MR3IVO
Rating: 10 Votes
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41 months ago

Amateur. Everyone knows the real deals are in the nail clippers.


I was too slow for the nail clipper deals last year. Luckily I got a solid discount on beige wallpaper.
Rating: 6 Votes
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41 months ago
Prime has worked well for me. In my case it more than pays for itself in shipping, and "The Man in the High Castle" turned out to be a kick ass bonus.
Rating: 5 Votes
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41 months ago
Can we finally stop calling this web site MacRumors? I mean yes, I can shop Amazon from my Mac or i-gadget. Beyond that the relevance is lost on me.

(Yes, I can also buy an Apple product on Amazon.)
Rating: 4 Votes
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41 months ago
How about a deal on Prime itself? 50% off the annual price? That might make it worth it...
Rating: 3 Votes
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