Following last summer's inaugural, one-day sale event called "Prime Day," Amazon this morning confirmed that it will be bringing back the Black Friday-like discounts this summer on July 12 (via Fortune). The company is referring to the second entry of Prime Day as the "biggest Amazon event ever," exceeding over 100,000 deals when it launches at midnight PT on the 12th.

As last year, Prime Day is exclusive to those members who subscribe to Amazon Prime, the online retailer's $99-per-year service which nets users access to exclusive Amazon video series, free two-day shipping, and one-hour delivery on certain orders. The company said last year that its first Prime Day broke sales records set on Black Friday in 2014, and with new deals popping up "as often as every five minutes" this year, it hopes to set a new record again in 2016.

amazon prime day

Prime Day is a one-day only global shopping event exclusively for Prime members. On Tuesday, July 12, the second annual Prime Day will be the biggest global Amazon event ever. Members in the U.S. can shop starting at midnight PT, with new deals starting as often as every five minutes throughout the day.

With 100,000 deals exclusively for Prime members, across nearly all departments and product categories in ten countries, there will be something for everyone. In fact on the first annual Prime Day in 2015, worldwide members ordered 398 items per second, exceeding Black Friday records at the time.

Amazon is also promising greater inventory this time around, including a TV stock that is "double what it had for Black Friday and Cyber Monday combined last year." Increasing the catalog of top tier items is most likely a reaction to last year's Prime Day, which had copious sales, but saw the best products selling out fast and ending with a collection of random, unwanted marked-down items.

The company is giving members a way to combat missing out on items with new deal alerts as well, which will be sent out via its Amazon app [Direct Link]. Amazon encourages users who want more information to visit its Help page to prepare for Prime Day, and follow these steps to set up notifications for specific deals on its app.

Tag: Amazon

Top Rated Comments

willmtaylor Avatar
willmtaylor
84 months ago
('https://www.macrumors.com/2016/06/30/amazon-prime-day-for-july-12/')


Following last summer's inaugural, one-day sale event called "Prime Day," Amazon this morning confirmed ('https://www.amazon.com/b?ie=UTF8&node=11448061011&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=desktop-hero-M&pf_rd_r=3NVVRQ162EWB7B7QC49G&pf_rd_t=Gateway&pf_rd_p=0653b54a-edc6-4a0e-a41f-f4a3325c3b28&pf_rd_i=desktop') that it will be bringing back the Black Friday-like discounts this summer on July 12 (via Fortune ('http://fortune.com/2016/06/30/amazon-sets-a-date-for-annual-prime-day-shopping-blitz/')). The company is referring to the second entry of Prime Day as the "biggest Amazon event ever," exceeding over 100,000 deals when it launches at midnight PT on the 12th.

As last year, Prime Day is exclusive to those members who subscribe to Amazon Prime, the online retailer's $99-per-year service which nets users access to exclusive Amazon video series, free two-day shipping, and one-hour delivery on certain orders. The company said last year that its first Prime Day broke sales records set on Black Friday in 2014, and with new deals popping up "as often as every five minutes" this year, it hopes to set a new record again in 2016.


Amazon is also promising greater inventory this time around, including a TV stock that is "double what it had for Black Friday and Cyber Monday combined last year." Increasing the catalog of top tier items is most likely a reaction to last year's Prime Day, which had copious sales, but saw the best products selling out fast and ending with a collection of random, unwanted marked-down items.

The company is giving members a way to combat missing out on items with new deal alerts as well, which will be sent out via its Amazon ('http://appshopper.com/shopping/amazon-mobile') app [Direct Link ('https://itunes.apple.com/us/app/amazon-app-shop-browse-scan/id297606951?mt=8')]. Amazon encourages users who want more information to visit its Help page ('https://www.amazon.com/gp/help/customer/display.html/ref=s9_acss_bw_sc_pdtpre_ar_s2?ie=UTF8&nodeId=202063000&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=merchandised-search-10&pf_rd_r=XYMW5SNBS7CBCT6QFVN7&pf_rd_t=101&pf_rd_p=2521432742&pf_rd_i=11448061011') to prepare for Prime Day, and follow these steps ('https://www.amazon.com/b/ref=s9_acss_bw_sc_pdtpre_ar_s1?_encoding=UTF8&node=14730501011&ref=pd_leadup&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=merchandised-search-10&pf_rd_r=XYMW5SNBS7CBCT6QFVN7&pf_rd_t=101&pf_rd_p=2521432742&pf_rd_i=11448061011') to set up notifications for specific deals on its app.

Article Link: Amazon Sets Second Annual 'Prime Day' for July 12 ('https://www.macrumors.com/2016/06/30/amazon-prime-day-for-july-12/')
In other news, eBay announced its second annual Sell Your Cheap Amazon Prime Clearance Crap Day on July 13th.
Score: 24 Votes (Like | Disagree)
keysofanxiety Avatar
keysofanxiety
84 months ago
Well if it's anything like last year, I'm looking forward to the 4% discount on 50 gallons of water.
Score: 19 Votes (Like | Disagree)
RobNYC Avatar
RobNYC
84 months ago
Well if it's anything like last year, I'm looking forward to the 4% discount on 50 gallons of water.
Amateur. Everyone knows the real deals are in the nail clippers.
Score: 11 Votes (Like | Disagree)
2457282 Avatar
2457282
84 months ago
So this is good and all, but not really sure what this has to do with Apple. Unless they plan to announce that prime tv will finally be coming to the ATV.
Score: 11 Votes (Like | Disagree)
Zimmie Avatar
Zimmie
84 months ago
July 12th? Come on. One day earlier or later and it would be a prime day. 12 is composite.
Score: 11 Votes (Like | Disagree)
willmtaylor Avatar
willmtaylor
84 months ago
Well if it's anything like last year, I'm looking forward to the 4% discount on 50 gallons of water.
I got no less than 10% off of my most frequent purchase, so color me satisfied. ;)
https://www.amazon.com/Passion-Lubes-Natural-Water-Based-Lubricant/dp/B005MR3IVO
Score: 10 Votes (Like | Disagree)
Read All Comments

Popular Stories

maxresdefault

Can't Get an iPhone 14 Pro? Here's Why You Should Wait for the iPhone 15 Ultra

Monday December 5, 2022 11:44 am PST by
Due to production issues at Apple supplier factories in China, the iPhone 14 Pro and iPhone 14 Pro Max are backordered and basically out of stock at every store. If you were planning to gift or receive an iPhone 14 Pro model for the holidays and didn't already get one, you're basically out of luck because they're gone until late December. Subscribe to the MacRumors YouTube channel for more ...
Read Full Article • 212 comments
Apple advanced security Advanced Data Protection screen Feature

FBI Calls End-to-End Encryption 'Deeply Concerning' as Privacy Groups Hail Apple's Advanced Data Protection as a Victory for Users

Thursday December 8, 2022 2:45 am PST by
Apple yesterday announced that end-to-end encryption is coming to even more sensitive types of iCloud data, including device backups, messages, photos, and more, meeting the longstanding demand of both users and privacy groups who have rallied for the company to take the significant step forward in user privacy. iCloud end-to-end encryption, or what Apple calls "Advanced Data Protection,"...
Read Full Article • 136 comments
General iOS 16 Feature Yellow

iOS 16.2 for iPhone Launching This Month With These 8 New Features

Thursday December 1, 2022 8:44 am PST by
Apple plans to publicly release iOS 16.2 for the iPhone in mid-December, according to Bloomberg's Mark Gurman. The update remains in beta testing for now, with at least eight new features and changes already uncovered so far. iOS 16.2 introduces a number of new features, including Apple's new whiteboard app Freeform, two new Lock Screen widgets for Sleep and Medications, the ability to hide...
Read Full Article
maxresdefault

Hands-On With Apple Music Sing in iOS 16.2

Wednesday December 7, 2022 12:24 pm PST by
With the iOS 16.2 release candidate that came out today, Apple added the new Apple Music Sing feature that was announced earlier this week. We thought we'd check out the new karaoke feature to see how it works. Subscribe to the MacRumors YouTube channel for more videos. Apple Music Sing is available on modern iPhones and iPads, as well as the newest Apple TV 4K. It's built in to the Apple...
Read Full Article • 118 comments
Apple car wheel icon feature yellow

Apple to Charge Under $100,000 for Apple Car, Launch Planned for 2026

Tuesday December 6, 2022 2:31 pm PST by
Apple is aiming to launch an Apple-branded consumer-oriented vehicle by 2026, and its goal is to hit a price point under $100,000 to make the car appeal to a wider range of customers, reports Bloomberg. Apple initially planned to design a car that might look similar to Canoo's Lifestyle Vehicle, where passengers could face one another in a limousine-style car with no steering wheel or...
Read Full Article • 321 comments
General iOS 16 Feature Yellow

iOS 16.2 for iPhone Expected to Launch Next Week With These 12 New Features

Thursday December 8, 2022 7:05 am PST by
iOS 16.2 is expected to be released next week following nearly two months of beta testing. With last-minute additions like Apple Music Sing and Advanced Data Protection, the software update now has over a dozen new features for the iPhone. Below, we've recapped many of the new features coming with iOS 16.2, including Apple's new whiteboard app Freeform, two new Lock Screen widgets, the...
Read Full Article • 71 comments
introducing apple music sing

Apple Music Adding a Karaoke Experience With Apple Music Sing

Tuesday December 6, 2022 7:09 am PST by
Apple today announced Apple Music Sing, a new feature in Apple Music that lets users sing their favorite songs with adjustable vocals and more. Apple Music Sing will utilize Apple Music's real-time lyrics to allow users to sing to their favorite songs using adjustable vocals, background vocals, and duet view to allow more than one singer.Apple Music Sing includes: Adjustable vocals: Users...
Read Full Article • 94 comments
Twitter Feature

Twitter to Charge $11 Per Month for Twitter Blue on iPhone, $7 on Website

Wednesday December 7, 2022 6:47 pm PST by
Twitter plans to charge $11 per month for a Twitter Blue subscription on the iPhone in order to account for the 30 percent cut that Apple takes from in-app purchases, reports The Information. On the web, Twitter Blue will be priced at $7 per month. Prior to when Twitter Blue was paused, Twitter was charging $7.99 for a subscription, but the pricing will change before it relaunches. According ...
Read Full Article • 198 comments
Apple advanced security Advanced Data Protection screen Feature

Apple Announces End-to-End Encryption Option for iCloud Photos, Notes, Backups, and More

Wednesday December 7, 2022 10:00 am PST by
Apple today announced it is expanding end-to-end encryption to many additional iCloud data categories on an opt-in basis for enhanced security. iCloud already protects 14 data categories using end-to-end encryption by default, including the Messages app when backups are disabled, passwords stored in iCloud Keychain, Health data, Apple Maps search history, Apple Card transactions, and more,...
Read Full Article • 132 comments