Instagram is today beginning a small test for a new feature called "favorites," which allows users to create a customized list of their closest friends, and from there choose to share posts and story updates only with their favorites list. Instagram product lead Robby Stein told The Verge that the company has been working on the feature for more than a year, and a broader release is expected over the next few months.

The first step tasks users with creating their favorites list by tapping on friends and family members they want to be able to see their private posts. These additions can be edited at any time, and other Instagram users are never notified when they're added or removed from a favorites list. Then, when creating a post there will be a new option to share the image or 24-hour story post only to a favorites list, instead of posting publicly or direct messaging as usual.

instagram favorites test

Instagram has begun testing a way to share posts with a more limited group of friends. Called favorites, the feature attempts to improve on earlier social network friend lists, encouraging users to post more often by giving them more control over their audience.

The green “favorites” badge is a small thing, but it signals your affection to the friends of yours who see it, in a way that I suspect will build a sense of intimacy. Seeing a favorites post nestled in among all the other posts in your feed feels like a bonus.

When posted to favorites, those in the list will see the post on their own Instagram feed, but it'll be denoted as a private post with a green "favorites" badge. User profiles will be updated with a favorites tab as well, and every traditional Instagram post that's been shared to favorites (not including ephemeral stories) will be accumulated there for all of a person's favorites to return to and browse.

Stein said that the company is trying hard "to get this right," emphasizing favorites' privacy angle. Those on a person's favorites list will never be made aware of who else is on the list as lists aren't made public, so the only way for them to know they're a favorite is by looking for the green badges on posts. If someone decides they want to remove a favorite, that person will immediately lose access to the other user's favorites tab on their profile, which will appear empty.

Additionally, there's no cap on the number of favorites that can be in one list, but Instagram expects each user to have between 10 and 30 since the whole point is sharing pictures in a more intimate, closed-off setting.

Top Rated Comments

WiseAJ Avatar
104 months ago
And here come the Pay for favorites list from the porn stars monopolixing on this just like the "premium" snapchat accounts
Score: 2 Votes (Like | Disagree)
SoN1NjA Avatar
104 months ago
Isn’t this like custom Snapchat Stories?
Score: 1 Votes (Like | Disagree)
v0lume4 Avatar
104 months ago
I still don't see people abondoning Snapchat completely do you? I still like it more personally
I feel that Snapchat offers the very best user experience. They do one thing, and they do it very well. They will always be one step ahead of Instagram in terms of features, since Instagram does nothing but shamelessly copy Snapchat whenever they add features in. And I still use Snapchat for direct snaps between family or friends.

Now, that said, Instagram has a huge advantage over Snapchat because folks with large (or small!) audiences no longer have to convince their followers to add them on a separate social media platform (Snapchat). With Instagram Stories, we -- figuratively -- now all follow each other on both Instagram AND Snapchat simultaneously (because it exists within the same app). I want to see what's going on in the lives of the photographers that I follow on Instagram? No problem, let me view their story, here inside of Instagram. Ditto for celebrities or music artists. That's huge, in my opinion. Content creators are going to go where the eyeballs are (Instagram).

Oh, and Snapchat still has no way to find and add people easily. You have to add by username or Snapcode or phone number. Come on Snapchat!

I don't see Snapchat going anywhere. It still has a strong community, and you can't beat its curated stories from around the world (like when you can watch snaps from a major event or music festival). And people will still use it for peer-to-peer communication. But Instagram Stories has put a huge dent in the Snapchat platform, if you want my personal opinion.
Score: 1 Votes (Like | Disagree)

Popular Stories

maxresdefault

Everything Apple Announced at WWDC 2025 in 10 Minutes

Monday June 9, 2025 5:21 pm PDT by
At today's WWDC 2025 keynote event, Apple unveiled a new design that will inform the next decade of iOS, iPadOS, and macOS development, so needless to say, it was a busy day. Apple also unveiled a ton of new features for the iPhone, an overhauled Spotlight interface for the Mac, and a ton of updates that make the iPad more like a Mac than ever before. Subscribe to the MacRumors YouTube channel ...
iPadOS 26 Apple Newsroom

Apple Says iPadOS 26 is Compatible With These iPad Models

Monday June 9, 2025 11:22 am PDT by
Apple today announced that iPadOS 26 will be compatible with the iPad models listed below. iPadOS 26 features a new Liquid Glass design, a menu bar, improved app windowing, and more. iPadOS 26 supports the following iPad models:iPad Pro (M4) iPad Pro 12.9-inch (3rd generation and later) iPad Pro 11-inch (1st generation and later) iPad Air (M2 and later) iPad Air (3rd generation and...
apple beta 26 lineup

Apple 'Sherlocked' These Apps at WWDC 2025

Wednesday June 11, 2025 7:14 am PDT by
Apple at WWDC previewed a bunch of new features coming in its updated operating systems, but certain changes will have been met with dismay by third-party developers who already offer apps with equivalent or similar features. In other words, their product has been "sherlocked" by Apple. When Apple creates an app or a feature that has functionality found in a third-party app, it is referred...
iPhone Car Key WWDC 2025

Apple Says These 13 Vehicle Brands Will Soon Offer iPhone Car Keys

Monday June 9, 2025 2:38 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote today, Apple said that 13...
iOS 26 on Three iPhones

iOS 26 Includes These 100 New Features and Changes for Your iPhone

Tuesday June 10, 2025 11:59 am PDT by
Apple has announced iOS 26, and the upcoming software update includes a long list of new features and changes for iPhones. The first iOS 26 developer beta is now available, and a public beta will follow next month. The update will be released later this year. iOS 26 is compatible with the iPhone 11 and newer. Below, we have provided a high-level overview of 100 new features and changes ...
iOS 26 on Three iPhones

Hate iOS 26's Liquid Glass Design? Here's How to Tone It Down

Wednesday June 11, 2025 4:22 pm PDT by
iOS 26 features a whole new design material that Apple calls Liquid Glass, with a focus on transparency that lets the content on your display shine through the controls. If you're not a fan of the look, or are having trouble with readability, there is a step that you can take to make things more opaque without entirely losing out on the new look. Apple has multiple Accessibility options that ...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday June 12, 2025 8:58 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
iOS 26 Screens

Here Are All the iOS 26 Features That Require iPhone 15 Pro or Newer

Thursday June 12, 2025 4:53 am PDT by
With iOS 26, Apple has introduced some major changes to the iPhone experience, headlined by the new Liquid Glass redesign that's available across all compatible devices. However, several of the update's features are exclusive to iPhone 15 Pro and iPhone 16 models, since they rely on Apple Intelligence. The following features are powered by on-device large language models and machine...