Setapp, a company that offers a Mac app subscription service, recently polled 742 developers to get their thoughts on the Mac App Store and the state of Mac app development. The survey is a follow-up to a survey that was conducted last year, which concluded many Mac developers are unhappy with Apple's platform.

That same anti-Mac App Store sentiment can be seen in the results of this year's survey. Of Mac developers polled, just 23 percent use the Mac App Store as their sole distribution platform, while 47 percent use the Mac App Store alongside another distribution method. 30 percent don't bother with the Mac App Store at all. The number of developers using both the Mac App Store and another distribution method is up slightly from last year, but the Mac App Store only category is stagnant.

setappsurveydistributionplatformsplit
Developers who don't use the Mac App Store cite reasons like the long app review process, the 30 percent revenue split with Apple, and the inability to offer trials.

The majority of money made from Mac apps is made outside of the Mac App Store among developers polled. Revenue from the Mac App Store accounted for 44 percent of app earnings, while revenue from outside of the Mac App Store accounted for 56 percent.

Developers were asked how likely they were to recommend the Mac App Store as a primary distribution channel to a friend or colleague, and the results were tallied using a Net Promoter Score that can range from 100 (everyone recommends) to -100 (no one recommends). A higher negative score means a more negative opinion.

Mac App Store developers had Net Promoter Score (NPS) of -34, non-Mac App Store developers had a score of -97, and developers who sell their apps both in and outside of the Mac App Store had a score of -48.

macappstorerecommendations
69 percent of developers polled said that sharing 30 percent of their revenue with Apple was not worth it based on what the Mac App Store provides, while 31 percent said it was worth it. In 2016, 62 percent said not worth it and 38 percent said worth it.

Sandboxing, a lack of analytics tools, no app bundles, no upgrades, and no ability to respond to reviews were seen as major factors limiting developers' businesses. As of iOS 10.3 and macOS Sierra 10.12.4, developers have been able to respond to customer reviews, eliminating at least one factor keeping developers from using the Mac App Store.

setappsurveymacappstorelimitations
On the plus side, developers were happy with improvements to the Mac App Store review process and the speed with which apps go through the review process, while opinions on Mac App Store communications, review guidelines, and the appeal process saw smaller positive changes.

Going forward, developers would like to see faster app approval times, more flexibility when it comes to Apple's sandboxing policies, better communication with the Mac App Store approval team, and clearer explanations when an app is rejected.

Additional topics, like the new subscription options, are covered in the survey and can be viewed over on the main survey page. There are also comparisons between the 2016 survey for a clearer look at the state of the Mac App Store.

Top Rated Comments

wwchris Avatar
50 months ago
Mac App Store could really use some work. I can't believe you still can't even see video previews for games. Also, Apple does nothing to market or promote it other than forcing app updates through it.
Score: 13 Votes (Like | Disagree)
KazKam Avatar
50 months ago
Mac App Store could really use some work. I can't believe you still can't even see video previews for games. Also, Apple does nothing to market or promote it other than forcing app updates through it.
Speaking of updates in the app store. I really miss the update app they had before updates were shoehorned into the app store. It was so much more responsive and useful.

1. It was waaaay faster and scanning your system at providing update results.
2. The updates list was clear and concise, with no ambiguity about what could be updated, without having to expand sub-installer lists.
3. The information it provided was far more useful and accessible, like whether or not the update required restart (was much easier to identify), and most importantly, download SIZE, BEFORE starting the download. That small piece of info was extremely useful for determining whether I was going to run an update now, overnight, or even at all.
4. It wasn't so buggy. The app store updater is often unresponsive, doesn't update status, and sometimes just hangs.
Score: 7 Votes (Like | Disagree)
rockarollr Avatar
50 months ago
The Mac App Store needs to be eliminated completely. Everything worked just fine for software distribution before its advent. All it is (and ever was) is another way for Apple to control all aspects of its business model to generate even more revenue for the company. Because, you know, they don't already have enough money without it.

From what I understand it's also a pain in the ass for Mac developers. That sounds to me like it's a lose/lose proposition for everyone BUT Apple.
Score: 5 Votes (Like | Disagree)
coolfactor Avatar
50 months ago
I only use the App Store to get updates, rarely to search for and install new apps. I find the App Store's design (at least the Updates panel) to be an embarrassment to Apple's legendary design skills. I'm surprised they've let it go this long without some improvements. It really is their worst piece of software to date.
Score: 5 Votes (Like | Disagree)
d21mike Avatar
50 months ago
As a user I will always try to buy from the App Store first. Much easier to manage with multiple devices. I.E. iMac and MacBook. Also, I am not giving out my credit card to unknown developers. It feels safer to me. Feels a lot like the iOS App Store.
Score: 3 Votes (Like | Disagree)
Stella Avatar
50 months ago
Apple have ignored the MacApp Store, while claiming "the mac is important".

If Apple can't put effort into improving the MacAppStore, they should just get rid of it.

I prefer buying outside the MacApp Store. I can't remember the last app / or when I did buy something from there.
Score: 3 Votes (Like | Disagree)

Top Stories

samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
sonny 2021 ipad mini pro dummies

Leaked Dummy Units Show iPad Mini 6 With Thick Bezels and Home Button, New iPad Pro Models

Thursday April 8, 2021 2:11 am PDT by
Rumors suggest Apple will release refreshed versions of the iPad mini and iPad Pro models in the first half of this year, potentially as soon as this month, and a new leak today has provided us with a possible preview of what to expect in terms of the devices' overall design and camera prospects. Tech leaker and Apple blogger Sonny Dickson this morning shared images on Twitter showing dummy ...
fake airpods 3

Counterfeit 'AirPods 3' Hit the Market Prior to Official Announcement

Friday April 9, 2021 2:45 am PDT by
Apple is expected to launch the third iteration of AirPods in the third quarter of this year. Rumors and reports suggest the new AirPods will feature an updated design more in line with the AirPods Pro, but lacking in "Pro" features such as active noise cancellation. Despite AirPods 3 not yet being officially announced by Apple, counterfeit products of the unreleased earbuds have already hit ...
iMessage Android featured

Apple's Rationale for Not Bringing iMessage to Android Revealed in Legal Documents

Friday April 9, 2021 2:22 am PDT by
It's no secret that Apple sees iMessage as a big enough selling point to keep the service exclusive to Apple devices, however new court filings submitted by Epic Games in its ongoing lawsuit with the company reveal just how Apple executives have rationalized their decision not to develop a version of iMessage for Android. Apple clearly recognizes the power that iMessage has to keep users...
nba tracking prompt orange

Two-Thirds of iPhone Users Expected to Block Ad Tracking

Friday April 9, 2021 7:19 am PDT by
As many as 68 percent of iPhone users are expected to deny advertisers permission to track them thanks to Apple's App Tracking Transparency feature, in what is beginning to look like a significant blow to the advertising industry (via AdWeek). With the launch of iOS 14.5, apps will have to receive explicit user permission before accessing an iPhone's advertising identifier or IDFA, which is...
iPhone 13 Battery Life Feature

DigiTimes: iPhone 13 Pro Models to Feature 120Hz ProMotion Refresh Rate and 15-20% Less Power Consumption

Friday April 9, 2021 12:52 am PDT by
The two premium "Pro" models of the upcoming iPhone 13 lineup will be equipped with a low-power LTPO display, enabling the iPhones to have a 120Hz refresh rate, according to industry sources cited by Taiwanese publication DigiTimes. According to today's paywalled report, Apple suppliers Samsung and LG Display are in the process of converting parts of their production capacity to produce LTPO ...
ehric

iPhone 12 Mini Missing From Top 5 Best Selling Smartphone List of January 2021

Friday April 9, 2021 4:58 am PDT by
According to market data compiled by Counterpoint Research, Apple's smallest iPhone since the 2016 iPhone SE, the iPhone 12 mini, struggled to obtain a spot in the top five list of best-selling smartphones in January of this year. According to the market data, the iPhone 12 mini came in eighth place for the best-selling smartphone worldwide in the first month of the year. However, the iPhone ...
Top Stories 56 Feature

Top Stories: 'Find My' Expansion, iPhone 13 Pro Mockup, Largest-Ever iMac?

Saturday April 10, 2021 6:00 am PDT by
Apple's AirTags may still be nowhere to be seen nearly two years after signs of them were first discovered, but Apple this week launched its Find My network accessory program that will let third-party devices integrate with the Find My app on Apple's platforms to make it easy to keep track of your items. This week also saw fresh rumors about the upcoming "iPhone 13" and new iMacs, while...
fortnite apple featured

Epic's Case Against Apple in Australia Might Be Over

Friday April 9, 2021 12:21 pm PDT by
Epic Games and Apple are involved in a highly public lawsuit in the United States, but Epic has also sued Apple in other countries, including Australia, in an attempt to boost its chances of getting a favorable ruling. Things aren't quite going Epic's way, however, as the justice overseeing the case today decided that he's going to let the two companies battle it out in the United States. ...
Apple TV Ray Light Teal Film

Apple Wants to Draw Subscribers to Apple TV+ With More Feature Films

Friday April 9, 2021 10:27 am PDT by
Apple is ramping up its efforts to produce feature films, according to a new report from The Information. Apple has a limited number of high profile films already, including "Palmer," "Cherry," and "Greyhound," and sees it as a way to draw more people into Apple TV+. Apple has been telling studio executives that it is aiming to do more than 10 to 12 original movies per year for Apple TV+,...