Apple Says Developers Have Earned Over $70 Billion From App Store Since It Launched - MacRumors
Skip to Content

Apple Says Developers Have Earned Over $70 Billion From App Store Since It Launched

R Ju2ljgApple today announced that its global developer community has earned over $70 billion since the App Store launched in 2008.

"People everywhere love apps and our customers are downloading them in record numbers," said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Seventy billion dollars earned by developers is simply mind-blowing. We are amazed at all of the great new apps our developers create and can’t wait to see them again next week at our Worldwide Developers Conference.”

Given that Apple takes a 30 percent cut of App Store sales, including in-app purchases, the App Store's all-time revenue has likely passed $100 billion.

Apple said App Store downloads have grown over 70 percent in the past 12 months, led by the Gaming and Entertainment categories. Lifestyle apps, as well as Health and Fitness apps, have experienced over 70 percent growth in the past year. The Photo and Video category has also grown nearly 90 percent in that time.

Last month, following its quarterly earnings results, Apple said App Store revenue grew 40 percent year over year to set an all-time quarterly record, but it didn't disclose the exact amount. Apple said the App Store's success has been boosted by "breakout hits" like Pokémon GO and Super Mario Run.

Apple last disclosed its App Store payout amount in August 2016, when CEO Tim Cook said developers had earned over $50 billion.

Popular Stories

iPhone Duo Slack

Apple Announces iPhone Duo Apps Can Now Be Submitted to App Store

Monday October 5, 2026 7:15 pm PDT by
Apple today announced that apps optimized for the iPhone Duo can now be submitted for App Store approval, ahead of the foldable device launching on Friday, October 23. While existing App Store apps will automatically run on the iPhone Duo, only apps built with the iOS 27.1 SDK or later can dynamically resize to fill the entire space of the inner display, whereas unoptimized apps will have...
X twitter logo

X's Standalone Messaging App XChat Disappears From App Store

Monday September 14, 2026 3:25 pm PDT by
X's XChat app is no longer available from the App Store. The app does not come up when searching for it in the App Store, and clicking a link to it on the web returns an unavailable error. XChat allows X users to communicate with one another using end-to-end encryption and disappearing messages. The app's description says it is a "private, focused space built for conversation." XChat launched...
app store blue banner epic 1

Apple Asks Supreme Court to Throw Out App Store Contempt Ruling

Monday September 14, 2026 4:28 pm PDT by
Apple today filed its opening merits brief with the Supreme Court as it prepares to fight the contempt ruling that forced it to change its App Store rules. Apple is asking the Supreme Court to reverse or vacate the contempt order, which would return the App Store to its pre–2025 rules. The Supreme Court filing is part of Apple's ongoing legal battle with Epic Games, which has gotten more...

Top Rated Comments

122 months ago
So apple made 30B just by using the Developers' IP. Good.
Let's not forget they set up the entire end-to-end infrastructure to create and distribute the apps, all the way from designing and releasing the applications used to program them - and even making their own programming language to boot - hosting said apps on their servers, designing the operating system used to run the apps, and last but not least designing and producing the actual hardware devices that run them.

Let's not forget that little part.
Score: 24 Votes (Like | Disagree)
keysofanxiety Avatar
122 months ago
That's crazy. Such a cool idea and then everyone else (Google, Microsoft) followed suit
Well agreed it was a good idea, though the concept of apps on a device was far from a new one, and ironically Jobs was really opposed to the App Store in the first instance. I think the original iPhone only had Safari widgets or something.

There was a lot of internal pressure from inside Apple and external pressure from developers to really open up the iPhone and let people make proper apps for it. It's great that they did it though I doubt they honestly imagined the iPhone selling nearly a million units a day within a decade either. The iPhone is such an unbelievable success story.
Score: 12 Votes (Like | Disagree)
SoN1NjA Avatar
122 months ago
Weird to announce that now and not at WWDC.
I bet they'll mention it at WWDC
Score: 11 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
122 months ago
So apple made 30B just by using the Developers' IP. Good.
The App Store provides a lot. Keep in mind that for us developers, 30% is nothing compared to the 40-50% that a normal reseller takes.

The App Store provides a place to be seen. It means small developers who would never be found normally, now have the chance to be seen by an audience of millions. They build a market place and that has HUGE value.

Imagine you're trying to sell you hot sauce. How will your product be found? Getting your product into a big grocery chain like Costco means that millions could see and purchase it. That's what Apple is providing everyone with the App Store. Without that, these developers would just be selling it on their little websites which few would find due to their limited marketing abilities to rank well in search engines and be found.

Developers could choose to instead develop for Android and not pay those fees but Apple has created an ecosystem where people are cool with paying for good apps. Apple users spend on average 4x more than Android users. They're much more willing to pay for an app and that's hugely attractive to anyone looking to sell an app.

They also provide an easy way to update apps, advertise them, monitor sales, and many other tools that small developers wouldn't normally have access to.

Complain all you like about the 30% cut that Apple takes but the truth is that few developers are complaining. We get far more from the deal than the small fee we pay.
Score: 10 Votes (Like | Disagree)
Theophany Avatar
122 months ago
So apple made 30B just by using the Developers' IP. Good.
Distribution costs money and distribution on a hugely popular, walled garden ecosystem costs lots of money.
Score: 7 Votes (Like | Disagree)
AngerDanger Avatar
122 months ago
That's crazy. Such a cool idea and then everyone else (Google, Microsoft) followed suit
Including Apple, if I recall, who initially planned on having web apps serve as the primary way to consume content on iPhones. Thank Cydia for demonstrating the potential of a dedicated App Store.
Score: 7 Votes (Like | Disagree)
Latest Stories
Apple's Own Home Security Camera Still Coming Next Year
Apple's Own Home Security Camera Still Coming Next Year
1 hour ago
Unfolded iPhone Duo Lets You Preview Documents in a Two-Page Layout
Unfolded iPhone Duo Lets You Preview Documents in a Two-Page Layout
2 hours ago
Formula 1 Coverage on Apple TV to Get Dolby Atmos Later This Month
Formula 1 Coverage on Apple TV to Get Dolby Atmos Later This Month
3 hours ago
LG Making Doorbell, Lock, and Cameras for Apple's Home Hub
LG Making Doorbell, Lock, and Cameras for Apple's Home Hub
14 hours ago
Apple to Report Q4 2026 Earnings on November 2
Apple to Report Q4 2026 Earnings on November 2
14 hours ago
Three Years of 80% Charge Limits on iPhone: The Results
Three Years of 80% Charge Limits on iPhone: The Results
16 hours ago
macOS 27.2 Further Hints at MacBook With Touch-Enabled OLED Display
macOS 27.2 Further Hints at MacBook With Touch-Enabled OLED Display
17 hours ago
The 15 Best Apple Deals Under $200 for Prime Day
The 15 Best Apple Deals Under $200 for Prime Day
18 hours ago
AirPods Pro 3 and AirPods Max 2 Get Big Price Drops for Prime Day
AirPods Pro 3 and AirPods Max 2 Get Big Price Drops for Prime Day
18 hours ago
Apple Releases Second Public Betas of iOS 27.2 and macOS Golden Gate 27.2
Apple Releases Second Public Betas of iOS 27.2 and macOS Golden Gate 27.2
19 hours ago
'Crossy Road Rush' Launching Exclusively on Apple Arcade in November
'Crossy Road Rush' Launching Exclusively on Apple Arcade in November
19 hours ago
Apple Watch Series 9 vs. Series 12 Buyer's Guide: Is It Worth Upgrading?
Apple Watch Series 9 vs. Series 12 Buyer's Guide: Is It Worth Upgrading?
19 hours ago
Prime Day Savings: TVs, Headphones, Chargers, and Other Tech Accessories
Prime Day Savings: TVs, Headphones, Chargers, and Other Tech Accessories
20 hours ago
Apple TV 4K Rumored to Support Four HomePods for Surround Sound
Apple TV 4K Rumored to Support Four HomePods for Surround Sound
21 hours ago
iPhone 18 Pro and Duo Were Once Planned With 16GB RAM, Leaker Says
iPhone 18 Pro and Duo Were Once Planned With 16GB RAM, Leaker Says
21 hours ago
Apple's Entire Mac Lineup Gets Massive Discounts for Prime Day
Apple's Entire Mac Lineup Gets Massive Discounts for Prime Day
22 hours ago
Prime Day iPad Deals Include Low Prices on iPad Air, iPad Mini, and More
Prime Day iPad Deals Include Low Prices on iPad Air, iPad Mini, and More
22 hours ago
Apple's $634 Million Apple Watch Patent Bill Just Got Even Bigger
Apple's $634 Million Apple Watch Patent Bill Just Got Even Bigger
23 hours ago
Amazon Prime Big Deal Days Offers Major Discounts on AirPods, iPads, and Much More
Amazon Prime Big Deal Days Offers Major Discounts on AirPods, iPads, and Much More
18 hours ago
Microsoft OneDrive to Drop Support for These iPhone Models
Microsoft OneDrive to Drop Support for These iPhone Models
1 day ago
HomePod Mini Waits Reach Eight Weeks Ahead of Rumored Refresh
HomePod Mini Waits Reach Eight Weeks Ahead of Rumored Refresh
1 day ago
Apple Music Is Getting a New Logo
Apple Music Is Getting a New Logo
1 day ago
Apple Quietly Boosts Email Feature for iCloud+ Subscribers
Apple Quietly Boosts Email Feature for iCloud+ Subscribers
5 hours ago
iOS 27.2 May Let You Hide Specific Suggested Actions in Messages
iOS 27.2 May Let You Hide Specific Suggested Actions in Messages
1 day ago
Sources: Apple Planning Two Sets of Product Launches in October
Sources: Apple Planning Two Sets of Product Launches in October
1 day ago
Apple Announces iPhone Duo Apps Can Now Be Submitted to App Store
Apple Announces iPhone Duo Apps Can Now Be Submitted to App Store
1 day ago
macOS 27.2 Adds Touch Gestures Ahead of MacBook Ultra
macOS 27.2 Adds Touch Gestures Ahead of MacBook Ultra
2 days ago
Apple and AT&T Have Yet to Explain Cause of iPhone 18 Pro Max Issue
Apple and AT&T Have Yet to Explain Cause of iPhone 18 Pro Max Issue
2 days ago
tvOS 27.2 Code Hints at Apple Intelligence for New Apple TV
tvOS 27.2 Code Hints at Apple Intelligence for New Apple TV
2 days ago
Apple Seeds Third macOS Golden Gate 27.2 Beta to Developers
Apple Seeds Third macOS Golden Gate 27.2 Beta to Developers
2 days ago