Apple today shared the first trailer for Can't Stop Won't Stop: A Bad Boy Story, which is an Apple Music-exclusive documentary that covers the rise of Sean Combs (aka Puff Daddy/Diddy) and his Bad Boy record label in the mid-1990s, along with the 20th anniversary Bad Boy reunion show tour that took place in 2016.


The Bad Boy reunion tour is what led to Combs' partnership with Apple, after Jimmy Iovine attended one of the shows. In April, Iovine said that Combs' story is "incredible," "powerful," and relatable. "He really overcame a lot to get where he's at today and the documentary shows that," said Iovine.

As for Combs, he said he was "blessed" to be working with Apple to document the impact that the Bad Boys have had on fans throughout the years, including the death of Notorious B.I.G.

"I knew this was a story that should be shared with the world," Diddy said in a statement "Heather Parry and Live Nation Productions, and Director Daniel Kaufman, helped create this very special documentary. Now I'm blessed to also be working with Apple to showcase the film and share Bad Boy's history and impact with fans. The support Live Nation, Apple and everyone on the team has given to this project is a true testament to the Bad Boy legacy."

The documentary is produced by Sean Combs and Heather Parry of Live Nation Productions and is said to feature several legendary music executives and rare images and video. The trailer above, while shared by Apple today, was actually released earlier this week by Live Nation.

Can't Stop Won't Stop will be available exclusively on Apple Music starting on June 25. Apple has sole rights to the documentary for a one-year period.

Top Rated Comments

jdillings Avatar
93 months ago
Sean Combs is as relevant to today's music industry as Gwyneth Paltrow is to the app industry
Score: 14 Votes (Like | Disagree)
Kaibelf Avatar
93 months ago
Iovine has no taste.
It's up to individuals to decide what they like. Not you, me, or anyone else has been selected as society's tastemaker.
Score: 7 Votes (Like | Disagree)
justperry Avatar
93 months ago
Iovine has no taste.
Score: 5 Votes (Like | Disagree)
dv8r Avatar
93 months ago
Sean Combs is as relevant to today's music industry as Gwyneth Paltrow is to the app industry
Behave or he's going to shut the studio down!

Someone please tell me what Iovine brings to Apple, from here it looks like a steady flow of c-list celebreties doing un-inspired garbage. Am I wrong? What am I missing?

A documentary... about a musician and record producer... buy VH1, they have a trillion of those for you Apple.
Score: 5 Votes (Like | Disagree)
kwikdeth Avatar
93 months ago
I used to think this guy was obnoxious. Then we got Kanye and suddenly Diddy was the reasonable one.
Score: 4 Votes (Like | Disagree)
Mactendo Avatar
93 months ago
Another documentary about black US rapper. I hope the new VP of Diversity will intervene and do something about such selection of promoted artists at Apple Music.
Score: 4 Votes (Like | Disagree)

Popular Stories

Beyond iPhone 13 Better Blue Face ID Single Camera Hole

10 Reasons to Wait for Next Year's iPhone 17

Monday July 8, 2024 5:00 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
iPhone 15 Pro Cameras

iPhone 17 Pro Max Will Be First Model to Feature Three 48MP Cameras

Thursday July 11, 2024 12:20 am PDT by
Next year's iPhone 17 Pro Max will feature an upgraded 48-megapixel Tetraprism camera for enhanced photo quality and zoom functionality, according to Apple analyst Ming-Chi Kuo. In his n-iphone-tetraprism-upgrade-ca62dd37e364">latest investor note published to Medium, Kuo said the key specification change would be a 1/2.6" 48MP CIS sensor, up from the 1/3.1" 12MP sensor expected to be used...
iPhone 16 Pro Front Update Blue

iPhone 16 Pro Rumored to Support 40W Fast Charging and 20W MagSafe

Wednesday July 10, 2024 3:57 am PDT by
Apple's forthcoming iPhone 16 Pro and iPhone 16 Pro Max will support 40W wired fast charging and 20W MagSafe charging, claims a rumor currently swirling around China. Right now, iPhone 15 and iPhone 15 Pro models are capable of up to 27W peak charging speeds with an appropriate USB-C power adapter, while official MagSafe chargers from Apple and authorized third parties can wirelessly charge...
AirPods Pro Beta Firmware

Apple Releases New AirPods Pro 2 Beta Firmware With Support for iOS 18 Features

Tuesday July 9, 2024 11:46 am PDT by
Apple today released a second beta firmware for the AirPods Pro 2, including both the Lightning and USB-C versions. The updated firmware has a build number 7A5244b and it is available to developers at the current time. This is the second firmware update that Apple has released since announcing new AirPods Pro 2 features in June. There are several new features that are coming to the AirPods...
Beyond iPhone 13 Better Blue Face ID

iPhone 16 Models Rumored to Have Face ID-Related Design Changes

Tuesday July 9, 2024 9:15 am PDT by
iPhone 16 models coming later this year could have some Face ID-related "design changes," supply chain publication DigiTimes said this week. The original source of this information is British newspaper The Telegraph, which six weeks ago reported that Face ID component supplier Coherent was considering selling or repurposing a manufacturing facility in Newton Aycliffe, a small town in...
orka desktop

MacStadium Releases Free Orka Desktop macOS Virtualization Software

Wednesday July 10, 2024 6:55 am PDT by
Mac cloud services provider MacStadium today unveiled Orka Desktop, a free virtualization tool that allows Mac users to create and manage macOS virtual machines locally via an easy-to-use admin panel. Orka users can create or download custom macOS images locally for their own personal use, or to collaborate with team members using a familiar workflow, versioning, audit, and review controls....